[ecrea] CFP / Managing uncertainty through a time of change in higher education marketing – International Colloquium

CFP / “Managing uncertainty through a time of change in higher education 
marketing” – International Colloquium


Call for papers for International Colloquium and best papers will be 
select for a special edition of /Journal of Marketing for Higher Education/.

This colloquium will be hosted by The Universidad Loyola Andalucía, 
Seville, in partnership with Bournemouth University’s Faculty of Management.

*Organising Committee *

Dr Chris Chapleo, Acting Head Of Department- Marketing, Bournemouth 
University, UK (cchapleo /at/ bournemouth.ac.uk) 
<mailto:(cchapleo /at/ bournemouth.ac.uk)>

Ms Helen O’Sullivan, Lecturer in Marketing, Bournemouth University, UK 
(hosullivan /at/ bournemouth.ac.uk) <mailto:(hosullivan /at/ bournemouth.ac.uk)>

Dr Purificación Alcaide-Pulido, Assistant Professor, Universidad Loyola 
Andalucía, Spain (palcaide /at/ uloyola.es) <mailto:(palcaide /at/ uloyola.es)>

*Overview*

Considering the increasingly high costs associated with higher education 
students have greater expectations from university. Policy makers and 
the media are noticing the inequity of both costs and opportunity and 
are placing greater scrutiny on the higher education industry 
(L.Huempfner and Kopf 2017). These factors, among others have led to the 
evolution of higher education to a more market-driven culture (Gibbs, 
2011). This marketisation of HE is often contentious and, for some, 
challenges the very essence of what HE is for. The interactions between 
changes in academic identity, teaching and the curriculum; and secondly, 
on student identities and their impact on teaching and assessment, and 
their consequent learning outcomes, make for fundamental challenges on 
the HE sector. Marketisation has significantly changed the landscape of 
HE significantly and students must now be attracted, catered to, and 
approached like consumers are in a profit-seeking setting (Guilbault, 2016).

We are delighted to welcome Dr Cristián Saracco to present the Keynote 
presentation. With more than 25 years of experience, Dr Cristián Saracco 
has a PhD in Corporate Communication and Strategic Knowledge Management, 
holds an MBA and is an Industrial Engineer. His research area is focused 
in the relation among people and companies when sharing intuitively 
values. Dr Saracco is an Associate Professor for undergraduate, 
postgraduate and executive education programs at the Loyola Andalusia 
University . He is the Founding Partner of Allegro 234 | The crafted 
branding company –a Certified B Corp®, member of Medinge Group, a think 
tank of brand experts from around the world whose purpose is to 
influence business to become more humane and conscious, and from 2014 
onwards, Member of the Board of AEBrand –the Branding Association of 
Spain. Formerly, he was Partner of Arthur D. Little, leading the 
strategy and FMCG practices, and Executive Director of FutureBrand (IPG) 
in New York, the Southern Cone of the Americas and Spain, also leading 
the strategy practice. He regularly participates as a lecturer in 
conferences in Europe and America. He was also member of the jury of the 
Best Awards 2018, President of the Branding Jury of the Sol Festival, 
member of the Advisory Board of the Brand World Congress - Mumbai, 
India, and jury of the Transform Awards - London, UK.

**

This colloquium will initiate discussion, drive collaboration and grow 
networks amongst marketing academics and HE marketers, which will 
promote, advance and disseminate current practices and developments in 
HE marketing. We hope this theme will encourage academics and 
practitioners to use a multi-disciplinary approach to bring together new 
insight. The colloquium will provide open discussion on the topic of 
Managing uncertainty through a time of change in higher education 
marketing in an inclusive and supportive environment.

**

*Format for colloquium submission*

We welcome abstracts of up to 300 words for papers including, but not 
limited to the themes of:

-Managing uncertainty in HE marketing.

-Wellbeing and Happiness in HE

-Student-Debt

-HE Marketing Ethics

-HE Green Marketing

-HE Sustainability

-Conscious Branding in HE

-The Impact of the Student Consumer

**English is the language of the conference and all related publications**.

*Timeline*

Deadline for submission: May 31, 2018.

Conference dates: October 18-19, 2018.

For questions contact: Dr Purificación Alcaide-Pulido 
(palcaide /at/ uloyola.es) <mailto:(palcaide /at/ uloyola.es)>*Purificación 
Alcaide-Pulido*

For more details:

https://www.academyofmarketing.org/sigs/marketing-higher-education-sig/

http://eventos.uloyola.es/20961/detail.html

To register: 
https://www.eventbrite.co.uk/e/he-marketing-colloquium-tickets-42354502457


---------------
The COMMLIST
---------------
This mailing list is a free service offered by Nico Carpentier. Please
use it responsibly and wisely.
--
To subscribe or unsubscribe, please visit http://commlist.org/
--
Before sending a posting request, please always read the guidelines at
http://commlist.org/
--
To contact the mailing list manager:
Email: (nico.carpentier /at/ vub.ac.be)
URL: http://nicocarpentier.net
---------------