[ecrea] New book: Corporate Social Responsibility, Public Relations and Community Engagement in Southeast Asia

  A new book has been released as part of

/Routledge New Directions in PR & Communication Research Series/


*Corporate Social Responsibility, Public Relations and Community 
Engagement: Emerging Perspectives from Southe*ast Asia

Authors: Marianne D. Sison and Zeny Sarabia-Panol

https://www.taylorfrancis.com/books/9781317561651


_Description_

Diverse in economic development, political and mass media systems, the 
countries in Southeast Asia cast a unique light on the parallels between 
development-cum-participative communication and corporate social 
responsibility.

In our globalized environments, knowledge of power, culture and the 
colonial histories that influence and shape business and governance 
practices are increasingly important. Focusing on six 
countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and 
Vietnam—the book discusses how public relations (PR) and corporate 
social responsibility (CSR) discourse are constructed, interpreted, 
communicated and enacted in this diverse emerging region. By connecting 
the disparate disciplines of participatory and development communication 
with PR and CSR discourse, this innovative text explores the tensions 
between concepts of modernity and traditional values and their role in 
engendering creativity, compliance or resistance.

This book will be of interest to researchers, educators and advanced 
students in the fields of public relations, communication, corporate 
social responsibility, corporate communications and Southeast Asia studies.


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