[ecrea] Affect, Emotion, and Rhetorical Persuasion in Mass Communication -New book

A new book on Rhetoric, Emotion and  Media has just been Released:

*Affect, Emotion, and Rhetorical Persuasion in Mass Communication *

  Edited by Lei Zhang, Carlton Clark

Affect, Emotion, and Rhetorical Persuasion in Mass Communication: 1st 
Edition (Paperback) book cover

https://www.routledge.com/Affect-Emotion-and-Rhetorical-Persuasion-in-Mass-Communication/Zhang-Clark/p/book/9780815374398

Description

This volume examines the interplay between affect theory and rhetorical 
persuasion in mass communication. The essays collected here draw 
connections between affect theory, rhetorical studies, mass 
communication theory, cultural studies, political science, sociology, 
and a host of other disciplines. Contributions from a wide range of 
scholars feature theoretical overviews and critical perspectives on the 
movement commonly referred to as "the affective turn" as well as case 
studies. Critical investigations of the rhetorical strategies behind the 
2016 United States presidential election, public health and 
antiterrorism mass media campaigns, television commercials, and the 
digital spread of fake news, among other issues, will prove to be both 
timely and of enduring value. This book will be of use to advanced 
undergraduates, graduate students, and active researchers in 
communication, rhetoric, political science, social psychology, 
sociology, and cultural studies.


---------------
The COMMLIST
---------------
This mailing list is a free service offered by Nico Carpentier. Please
use it responsibly and wisely.
--
To subscribe or unsubscribe, please visit http://commlist.org/
--
Before sending a posting request, please always read the guidelines at
http://commlist.org/
--
To contact the mailing list manager:
Email: (nico.carpentier /at/ vub.ac.be)
URL: http://nicocarpentier.net
---------------