[ecrea] Call for Papers: Special Issue of Critical Studies in Men’s Fashion

Call for Papers: Special Issue of Critical Studies in Men’s Fashion 
‘Lifestyle, Health & Fashion Branding’, 2019

Guest Editors:

Anne Peirson-Smith, The City University of Hong Kong
Reuben Wouch, A.T. Still University
Joseph H. Hancock, II, Drexel University

Deadline for submissions: 31 October 2018

Authors submit manuscripts for review to Joseph Hancock at 
(jhh33 /at/ drexel.edu) <mailto:(jhh33 /at/ drexel.edu)>.

Aims & Scope:

This issue of Critical Studies in Men’s Fashion takes a holistic 
approach examining innovative methods in health, body aesthetics, design 
in men’s products, lifestyles, fitness, and fashion branding in the 
areas of marketing, merchandising and promotions. In this issue we 
examine ‘fashion’ as all new and innovative products that men use and/or 
wear. Historically, most of these issues have focused on empirical works 
associated with consumption and purchasing decisions. However, recent 
scholarship challenges old methods suggesting that cultural processes 
allow for us to really examine why men use these goods and consume them. 
In this issue we wish to find research and papers that examine using 
critical, ethnographic, individualistic, theoretical or interpretive 
methods, exploring the meaning behind these issues and how they are 
shaping the ways men practice fashion. For this issue, the 
interrelationships between ‘fashion’ design industries and their 
lifestyle and branded marketing will be discussed to imply that 
branding, merchandising and promotions are a key driving force that has 
changed and continues to change the entire men’s fashion industries.

Authors are invited to submit papers that examine:

1. New global as well as local niche fashion design strategies for men’s 
health and lifestyles
2. Fashion, lifestyle or health studies of how branding influences 
fashion design, through such notions of integration and alignment in the 
production processes or closer to the brand image and brand values
3. Why men are using various shopping channels will be encouraged for 
example: ‘going green’, mass customization, DIY and omni-channel
4. Why fashion design related practices that have generated new 
interests for men to purchase fashion
5. How media communicates both visual and verbal symbols in fashion 
generating new cultural and aesthetic variations in the ways consumers 
perceive clothing styles
6. The rise of the spornosexual in men’s fashion, lifestyles and health
7. Hypermasculinity and its acceptance in the straight, gay and bisexual 
communities
8. Transgender men and how they will impact men’s lifestyles, health and 
consumption
9. Examination of new hypermodern male constructs of individual fashion 
forms and styles that consumers are creating based upon the idea of 
‘personal branding’.
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