[ecrea] CFP Tripodos-advertising in the post-google era

*CALL FOR PAPERS

*

*ADVERTISING IN THE POST-GOOGLE ERA****
***

**
https://drive.google.com/file/d/1UsPG9F0VThzFBNjEjnCeL2YQ7DnbzGjc/view *
*
**Editors: Cristina Martorell (Universitat Internacional de Catalunya, 
Spain) and Carolina Serra (Universitat Internacional de Catalunya, Spain)*

*Deadline for receiving papers: 14/09/2018
*Publication: December 2018**

*Summary

*The transformations that the Internet has undergone in recent years 
have meant that, despite its relatively recent appearance, this medium 
is already in a mature phase. The speed at which these changes have been 
taking place has left little margin to reflect on the implications that 
they have had for advertising communication and the actors involved. The 
objective of this monograph is to therefore rethink the role of the 
Internet within the framework of advertising communication and evaluate 
what its effect has been on consumers, brands and agencies. While users 
transform their own personal brand into a business, companies find new 
ways to make a profit from their products and learn to communicate 
symmetrically with consumers. In parallel, the professional sector tries 
to adapt to the new rules of the game by reconceptualizing business and 
organizational structures and by consolidating new professional roles 
that encompass both information technology and communication. In turn, 
the educational sector has been forced to revise its degree programs 
–yet again– in order to guarantee that students acquire the skills and 
knowledge that the professional sector demands.

Papers should be sent by the *14th September 2018*.In order to submit 
original papers, authors must be registered with the journal 
(www.tripodos.com <http://www.tripodos.com/>) as authors. Following this 
step, authors must enter their user name and password, activated in the 
process of registering, and begin the submission process. In step 1, 
they must select the section “Monograph”.

Rules and instructions regarding the submission of originals can be 
downloaded at www.tripodos.com <http://www.tripodos.com/>. For any 
queries, please contact the editorial team of the journal at 
(tripodos /at/ blanquerna.url.edu) <mailto:(tripodos /at/ blanquerna.url.edu)>.

/Trípodos/ is a international scholarly journal published by the 
Blanquerna School of Communication and International Relations at Ramon 
Llull University. Since 1996, the pages of this biannual publication 
have offered a forum for debate and critical discussion with regard to 
any discipline related to the world of communication: journalism, 
cinema, television, radio, advertising, public relations, the Internet, 
etc.*//*

*/Trípodos:/*

- Is indexed inSCOPUS and in Web of Science (WoS) - Emerging Sources 
Citation Index (ESCI) database.

- Occupies the 5th position in the IN-RECS index (2011 edition).

- Is in category C of the CIRC classification (Integrated Classification 
of Scientific Journals).

- Is indexed, among others, in the following databases and catalogs: 
Ulrich’s periodicals directory, EBSCO Publishing, Communication Source, 
DOAJ (Directory of Open Access Journals), ERIH PLUS, ISOC, DICE, MIAR, 
Latindex, Dulcinea, REBID, Library of Congress, British Library, COPAC, 
SUDOC, ZDB, OCLC WorldCat, Dialnet, Carhus Plus+, RACO.

- Has an h5-index of 9 in Google Scholar Metrics (2012-2016) and an 
h5-median of 13.

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