[ecrea] Summer Schools on Textual/Visual Media Analysis, (CDA/Framing/Text-Image Relations) at Maastricht University

---------------------------------------------------------------------------------------------------------------------
Maastricht University offers the fifth edition of the "Textual/Visual 
Media Analysis" Summer Schools in August 2018. The first module is 
"Textual Media Analysis: Critical Discourse Analysis, News Framing and 
Qualitative Research Design", and the second "Visual Media Analysis: 
News Photos, Text-Image Relations and Multimodal Discourses/Frames". 
Both courses help you formulate your research questions, design your 
analytical framework and structure your research paper. Each  course 
lasts one week, costs €600 and can be done separately or jointly with 
the other.  Below you find more information about each course. To apply 
for the Summer Schools, request more information about them or ask for 
guest lecture options at your university, please contact course leader 
Leonhardt van Efferink at (l.vanefferink /at/ maastrichtuniversity.nl)

Textual Media Analysis: Critical Discourse Analysis, News Framing and 
Qualitative Research Design
0. Period: 13 – 17 August 2018
1. Description
The ‘fake news’ debate, the tweets of American President Donald 
Trump and the question whether media should speak of immigrants, 
refugees or asylum seekers underline the importance of language in 
(social) media. This course teaches you the skills to study the possible 
meanings of media texts. How can particular words in these texts be 
interpreted, which issues are problematized by them, and which omitted 
aspects are relevant as well? What role do national and ideological 
contexts play in the production of media texts? And how can you develop 
a coherent analytical framework and a decent structure for your paper? 
In a step by process with daily presentations, you address these 
questions. You write a paper in which you use a qualitative method to 
analyse a written news article. Interactive lectures and roundtable 
discussions help you prepare for the different steps in the writing 
process. Related Summer School courses from Leonhardt are Visual Media 
Analysis: News Photos, Text-Image Relations and Multimodal 
Discourses/Frames and Geopolitical Framing Analysis: National Images, 
World Views and Global Dividing Lines.
2. Goals
â–ª Designing an analytical framework to study textual representations 
in the media, in line with your research objectives;
â–ª Applying qualitative methods from critical discourse analysis and 
framing analysis to study the possible meanings of media texts;
â–ª Understanding the role of the national and ideological context in 
which media operate in the production of news;
3. Course Leader
Leonhardt van Efferink (PhD defence in December 2017) first worked as 
country risk analyst for 12 years. From 2010 until 2017, he did a PhD 
that straddles the boundary between geopolitics and media studies. 
Students of his 2017 Summer Schools gave him an average of 9.5/10 for 
his teaching skills. Former Summer School student Nicole from the 
Netherlands recommends him because “Leonhardt helped me to approach 
media texts (including photo and images) in a critical way, combining 
theory and practical examples to show how media representations reflect 
and affect society. Unlike many other teachers, however, he made sure 
that the curriculum matched the needs of each individual student by 
providing individual feedback and additional reading material.”
4. Prerequisites
â–ª Strong motivation and good command of English are essential to get a 
pass for the course;
â–ª Basic knowledge of textual analysis is recommended;
â–ª Aimed at Bachelor/ Master/ PhD students in Media Studies/ 
Journalism/ Cultural Studies/ Linguistics/ Political Sciences/ 
International Relations/ Geography/ History. Professionals with various 
backgrounds benefitted as well from taking previous editions of the 
course. If in doubt, please contact Leonhardt for personal course 
selection advice.
5. Recommended literature
â–ª Media Representations and Research Methods
â–ª Chandler, D. (2007) Semiotics. The Basics. 2nd Edn. Routledge;
▪ D’Angelo, P., Kuypers, J.A. (eds., 2010) Doing news framing 
analysis. Empirical and theoretical perspectives. Routledge;
â–ª Entman, R.M. (2004) Projections of Power. Framing News, Public 
Opinion, and U.S. Foreign Policy. The University of Chicago Press;
▪ Jørgensen, M. and Phillips, L. (2002) Discourse analysis. As theory 
and method. SAGE;
â–ª Hall, S., Evans, J. and Nixon, S. (2013) Representation. SAGE;
â–ª Machin, D. and Mayr, A. (2012) How to Do Critical Discourse 
Analysis. SAGE;
â–ª May, T. (2011) Perspectives on Social Scientific Research. In: 
Social Research. Issues, Methods and Process. 3rd Edn. Open University 
Press, chapter 1, pp. 7-27;
â–ª Ormston, R., Spencer, L., Barnard, M. and Snape, D. (2014) The 
Foundations of Qualitative Research. In: Ritchie, J., Lewis, J., 
McNaughton Nicholls, C. and Ormston, R. Qualitative Research Practice. A 
Guide For Social Science Students And Researchers. SAGE, chapter 1, pp. 
1-25;
â–ª Reese, S.D., Gandy, O.H. Jr., Grant, A.E. (eds., 2003) Framing 
public life. Perspectives on media and our understanding of the social 
world. Lawrence Erlbaum Associates;
â–ª Richardson, J. (2007) Analysing newspapers. An approach from 
critical discourse analysis. Palgrave;
â–ª Van Leeuwen, T. (2008) Discourse and practice. New tools for 
critical discourse analysis. Oxford University Press;
â–ª Webb, J. (2009) Understanding representation. SAGE;
â–ª Wodak, R. and Meyer, M. (eds., 2016) Methods of Critical Discourse 
Studies. SAGE.
You are further recommended to read some of these posts on Leonhardt’s 
website: 
http://www.geomeans.com/category/getting-started/getting-started-with-media-analysis/ 
Please note that it is not required to do some reading before the 
course. If you like to read something, select a book that is closest to 
your research interests or ask Leonhardt for personal reading advice. 
For more suggested reading materials, check the following reading lists: 
http://www.geomeans.com/category/media-representations/reading-lists-media-representations/
6. Teaching methods
â–ª Lectures â–ª Presentations
7. Assessment methods
â–ª Attendance â–ª Final Paper â–ª Participation â–ª Presentation
8. Keywords
â–ª Analytical Skills â–ª Employability â–ª Qualitative Research Methods 
â–ª Analytical Framework â–ª Research Design â–ª Research Questions â–ª 
Positionality â–ª Research Paper Template â–ª Textual Analysis â–ª 
Critical Discourse Analysis â–ª News Framing â–ª Social Semiotics â–ª 
Media Representation
9. More information: 
https://www.geomeans.com/textual-media-analysis-critical-discourse-analysis-news-framing-and-qualitative-research-design-summer-school/

Visual Media Analysis: News Photos, Text-Image Relations and Multimodal 
Discourses/Frames
0. Period: 20 – 14 August 2018
1. Description
The daily posting of millions of photos on social media, the strong 
resonance of some magazine covers and efforts by many states to 
influence the visualization of their foreign military missions underline 
the importance of visual media analysis. This course teaches you the 
skills to interpret news images and related sentences, captions and 
headlines. What are the possible meanings of newspaper cartoons, 
magazine covers or photos in the (social) media? How can the juxtaposed 
texts affect the meaning potential of these images? And what does it 
take to develop a coherent analytical framework and a decent structure 
for your paper? In a step by process with daily presentations, you 
address these questions. You write a paper in which you use a 
qualitative method to analyse news photos or media representations with 
both visual and textual elements. Interactive lectures and roundtable 
discussions help you prepare for the different steps in the writing 
process. Related Summer School courses from Leonhardt are Textual Media 
Analysis: Critical Discourse Analysis, News Framing and Qualitative 
Research Design and Geopolitical Framing Analysis: National Images, 
World Views and Global Dividing Lines.
2. Goals
â–ª Designing an analytical framework to study photos, cartoons and 
other images in the media, in line with your research objectives;
â–ª Applying qualitative methods from social semiotics to study the 
possible meanings of (textual-)visual media representations;
â–ª Understanding the complexities of text-image relations and their 
role in meaning-making processes;
â–ª Developing your critical thinking skills by productively combining 
knowledge, assumptions and questions;
â–ª Boosting your employability by acquiring valuable skills required 
for positions in business, government and academia.
3. Course Leader
Leonhardt van Efferink (PhD defence in December 2017) first worked as 
country risk analyst for 12 years. From 2010 until 2017, he did a PhD 
that straddles the boundary between geopolitics and media studies. 
Students of his 2017 Summer Schools gave him an average of 9.5/10 for 
his teaching skills. Former Summer School student Kathleen from Belgium 
recommends him because “Leonhardt is an enthusiastic teacher with a 
very personal approach. He made the effort to adapt his lessons and 
assignments to those present in the course. Moreover, he has extensive 
knowledge of textual and visual media analysis.”
4. Prerequisites
â–ª Strong motivation and good command of English are essential to get a 
pass for the course;
â–ª Basic knowledge of visual analysis is recommended;
â–ª Aimed at Bachelor/ Master/ PhD students in Media Studies/ 
Journalism/ Cultural Studies/ Linguistics/ Political Sciences/ 
International Relations/ Geography/ History. Professionals with various 
backgrounds benefitted as well from taking previous editions of the 
course. If in doubt, please contact Leonhardt for personal course 
selection advice.
5. Recommended literature
Media Representations Analysis 1: Texts, Critical Discourse Analysis and 
News Framing [Summer School]â–ª Barthes, J. (1977) Image, Music, Text. 
Fontana Press;
â–ª Bateman, J. A. (2014) Text and Image. A Critical Introduction to the 
Visual/Verbal Divide. Routledge;
â–ª Bateman, J., Wildfeuer, J. and Hiippala, T. (2017) Multimodality. 
Foundations, Research and Analysis – A Problem-Oriented Introduction. 
De Gruyter Mouton;
â–ª Caple, H. (2013) Photojournalism. A Social Semiotic Approach. 
Palgrave Macmillan.
â–ª Howells, R. and Negreiros, J. (2011) Visual Culture. 2nd Edn. Polity;
â–ª Kress, G. (2010) Multimodality. A Social Semiotic Approach to 
Contemporary Communication. Routledge;
â–ª Kress, G. and Van Leeuwen, T. (2006) Reading Images. The Grammar of 
Visual Design. 2nd Edn. Routledge;
â–ª Machin, D. (2007) Introduction to Multimodal Analysis. Bloomsbury;
â–ª May, T. (2011) Perspectives on Social Scientific Research. In: 
Social Research. Issues, Methods and Process. 3rd Edn. Open University 
Press, chapter 1, pp. 7-27;
â–ª Ormston, R., Spencer, L., Barnard, M. and Snape, D. (2014) The 
Foundations of Qualitative Research. In: Ritchie, J., Lewis, J., 
McNaughton Nicholls, C. and Ormston, R. Qualitative Research Practice. A 
Guide For Social Science Students And Researchers. SAGE, chapter 1, pp. 
1-25;
â–ª Rose, G. (2016) Visual Methodologies. An Introduction to Researching 
with Visual Materials. 4th Edn. SAGE;
â–ª Royce, T. (2007) Intersemiotic Complementarity: A Framework for 
Multimodal Discourse Analysis. In: New Directions in the Analysis of 
Multimodal Discourse, Lawrence Erlbaum & Associates, chapter 2, pp. 63-109;
â–ª Van Leeuwen, T. (2005) Introducing Social Semiotics. Routledge.
You are further recommended to read some of these posts on Leonhardt’s 
website: 
http://www.geomeans.com/category/getting-started/getting-started-with-media-analysis/ 
Please note that it is not required to do some reading before the 
course. If you like to read something, select a book that is closest to 
your research interests or ask Leonhardt for personal reading advice. 
For more suggested reading materials, check the following reading lists: 
http://www.geomeans.com/category/media-representations/reading-lists-media-representations/
6. Teaching methods
â–ª Lectures â–ª Presentations
7. Assessment methods
â–ª Attendance â–ª Final Paper â–ª Participation â–ª Presentation
8. Keywords
â–ª Analytical Skills â–ª Employability â–ª Qualitative Research Methods 
â–ª Analytical Framework â–ª Research Design â–ª Research Questions â–ª 
Positionality â–ª Research Paper Template â–ª Visual Analysis â–ª News 
Photos â–ª Cartoons â–ª Magazine Covers â–ª Social Semiotics â–ª 
Multimodality â–ª Multimodal Analysis â–ª Text-Image Relations â–ª Media 
Representations
9. More information: 
https://www.geomeans.com/visual-media-analysis-news-photos-text-image-relations-and-multimodal-discourses-frames-summer-school/

Finally, to get an idea of the Maastricht Summer School approach of 
Leonhardt van Efferink towards learning, please check these pages:
â–ª 
http://www.geomeans.com/getting-started-with-media-analysis-1-basic-template-for-research-into-discourses-signs-and-frames-with-qualitative-research-methods/
â–ª 
http://www.geomeans.com/getting-started-with-media-analysis-3-our-essay-template/

---------------
The COMMLIST
---------------
This mailing list is a free service offered by Nico Carpentier. Please
use it responsibly and wisely.
--
To subscribe or unsubscribe, please visit http://commlist.org/
--
Before sending a posting request, please always read the guidelines at
http://commlist.org/
--
To contact the mailing list manager:
Email: (nico.carpentier /at/ vub.ac.be)
URL: http://nicocarpentier.net
---------------