[ecrea] New book: Media and Affective Mythologies

New book, /Media and Affective Mythologies: Discourse, Archetypes, and 
Ideology in Contemporary Politics/

published with Palgrave Macmillan: 
_http://www.palgrave.com/gb/book/9783319607580#aboutBook_

/This book provides a timely political insight to show how mythology 
plays an affective role in our lives. Brexit, bankers, institutional 
scandals, the far right, and Russell Brand’s “revolution” are just some 
of the issues tackled through this innovative and interdisciplinary 
discourse analysis. Through multimedia case studies, Kelsey explores the 
psychological dimensions of archetypes and mythologies and how they 
function ideologically in contemporary politics. By synergising 
approaches to critical discourse studies with the work of Carl Jung, 
Joseph Campbell and other mythologists, Kelsey’s psychodiscursive 
approach explores the depths of the human psyche to analyse the 
affective qualities of storytelling. Kelsey makes a compelling case for 
our need to understand more about the power of mythology in modern 
society. Whilst mythology might be part of who we are, societies are 
responsible for its ideological substance and implications. //Media and 
Affective Mythologies//shows how we can begin to engage with this 
principle./
*“This highly original, interdisciplinary work is daring and 
fascinating. The author succeeds in outlining a ‘psychodiscursive’ 
approach to Critical Discourse Studies which combines semiotic 
approaches to myth with aspects of Jungian psychoanalysis to reveal the 
ideological and affective properties of media texts in a range of 
contemporary political contexts.” (Christopher Hart, Lancaster 
University, UK)*

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