[ecrea] CFP ICA Preconference: Powers of Promotion

*Powers of Promotion: Apprehending the Social and Political Impacts of
Promotional Culture*

*International Communication Association Preconference *

**

*DATE: Tokyo, Japan, June 8, 2016***

*SPONSORS: ICA **PR, Political Communication, and Popular Communication
Divisions *

*ORGANIZERS: Melissa Aronczyk, Lee Edwards, Anu Kantola*

*DEADLINE FOR ABSTRACT SUBMISSIONS: 1 December 2015*


This preconference examines the growing social and political importance
of promotion and public relations. For decades, promotional activities
have enjoyed a prominent role in societies as tools to foster the aims
of various societal agencies, be they corporations, political actors,
public institutions, NGOs or citizen movements. In today’s turbulent
political and media environments, promotional practices have become more
inventive, coordinated and ubiquitous, crossing transnational borders
and circulating across business, politics and social institutions. We
invite papers that address the following types of questions:

·How are promotion and PR in particular linked with political, economic
and social spheres?

·How do various societal, political and civic actors, organizations and
institutions employ promotional practices?

·How do promotional techniques mediate politics and power?

·How do the PR industry, systems of corporate power, and systems of
governance articulate with each other on a day-to-day basis and in
relation to specific issues?

·How do third-sector organisations use promotion to challenge/reinforce
political/economic power?

·What role do media play in helping or hindering PR’s influence as a
promotional industry?

·How is promotional work changing in response to changes in
communication technologies and audience attitudes?

·How do promotional techniques employ affect and emotion?

·Does PR lead changes in promotional work, or follow them?

·How do the discourses generated through PR in different contexts
benefit, or inhibit, civic life?


The preconference is sponsored by the PR, Political Communication, and
Popular Communication Divisions of the ICA. We encourage papers from
members of all three divisions in order to meet our objective of
exploring promotional activities in new ways and creating fruitful
dialogue between disciplines.

**

*TO SUBMIT AN ABSTRACT:*
1. Please read the full preconference description at
https://powersofpromotion.wordpress.com/

2. Send a 400-word abstract and 75-word bio by *DECEMBER 1, 2015 *to:*
*Lee Edwards (<mailto:(l.m.s.edwards /at/ leeds.ac.uk)>(l.m.s.edwards /at/ leeds.ac.uk))

A special issue of the journal /Public Relations Inquiry/will feature
papers from the pre-conference. The issue is scheduled for mid-2017.

This event is sponsored by the Finnish Institute in Japan and the
Embassy of Finland.



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