[ecrea] CFP - Modern Persuasion, Ideological Emptiness – Threats to Political Marketing?

CALL FOR PAPERS

Modern Persuasion, Ideological Emptiness – Threats to Political Marketing?

3-5 September 2015, Prague, Czech Republic
Venue: Faculty of Social Science, Charles University, Hollar Smetanovo
nábřeží 6, Prague 1.
Co-Chairs: Anna Matuskova and Denisa Hejlova

Organizing Committee
Professor Bruce Newman – DePaul University, Chicago, USA
Professor Paul Baines – Cranfield University, Bedfordshire, UK
Professor Phil Harris – University of Chester, Chester, UK
Dr Ian Richardson – Stockholm University, Stockholm, Sweden

We would like to invite you to the forthcoming international conference
on political marketing, which will focus on current political changes
and issues surrounding campaigning, elections, grassroots lobbying,
political parties, terrorist groups, public diplomacy initiatives and
the political marketing process more widely. The growth of contemporary
populist parties, their (lack of) ideology, decreasing political
participation, and the (over)simplification of policy issues are all
changing the political process as we know it.

We therefore invite academics, practitioners and political advisers to
participate in this conference to discuss where political marketing is
going and where it ought to be going. Our goal is to better understand
the nature of successful political marketing campaigns, through
governments, parties, terrorist groups, and movements, to analyse what
is the role of political marketing and its tools and techniques. The
conference will also consider the increasing shift to populism in
politics in individual countries, and examine the connection between
political marketing, management and the resultant electoral outcomes. At
the same time, we seek to explore the rise of extremist parties and
other third party groups, the issues they communicate, and the role of
persuasion more generally in political communication. Papers are
therefore requested in the following topic areas:

·Current issues in Electoral Campaigning (ideological vs. issues vs.
values approaches)
·New approaches to campaign strategy (new possibilities, new techniques
and tools, new target audiences, new parties and movements, new channels
etc.]
·Entrepreneurship in political marketing and communication
·Modern persuasion techniques and their application in political
marketing (e.g. by Islamist groups, by movements, propaganda rhetoric
within electoral campaigns)
·Political marketing and performance (particularly as explored through
election case studies)
·Government communication and the marketization of politics
Confirmed Keynote Speakers include:
Professor Bruce Newman (De Paul University, USA) on “Reforming Political
Marketing Scholarship and Practice”
Professor Paul Baines (Cranfield University, UK) on “Evolutionary change
and the marketing of terrorist groups”
Professor Phil Harris (University of Chester, UK) on “the Public
Affairs/Political Marketing Interface”
Submit An Extended Abstract
In order to attend the conference, you will need to submit an extended
abstract to (anna.matuskova /at/ fsv.cuni.cz) by 15th May 2015. Accepted papers
will be announced by the 15 June 2015. More details will follow on the
web page of the conference at: http://ICPM.fsv.cuni.cz (the web page
will be launched soon).

Important Dates and Deadlines:

Submission of Extended Abstract: 15th May 2015
Notification of Review Outcomes:15th June 2015

Deadline for Receipt of Conference
Registration Discount(10%)29th June 2015

Co- Chairs of the Conference
Enquiries and requests for further information can be directed to the
following persons:

Anna Matušková
Email: (anna.matuskova /at/ fsv.cuni.cz)
Phone: +420 777 607 465
Denisa Hejlová
Email: (denisa.hejlova /at/ fsv.cuni.cz)


Papers should be sent electronically by accessing the following website:
Please note the following conditions for acceptance of your extended
abstract.

·Extended Abstracts must NOT be published elsewhere.

·At least one author of the abstract must register for the conference
and present your final paper.

·All submissions should be sent as Microsoft Word documents and MUST
fulfill the following guidelines.

Academic Paper Extended Abstract
A submission MUST fit onto 3 pages maximum of A4 (not including the
cover page). This includes all diagrams, appendices and reference list.
It must follow the page set-up stated below.

Front Pages

In addition, every abstract must come with a front page which should
include the Title, and will be the ONLY part of the paper which includes:
i.title of paper
ii.author name(s)
iii.author affiliations
iv.postal address
v.e-mail address
vi.telephone number
vii.up to five key words

Page Set-Up of all Abstracts

                   All papers must be presented as A4 documents (with
                   margins Top: 2.54cm, Bottom: 2.54cm, Left: 3.17cm,
                   Right: 3.17cm).
                   The main text font must be 12 point Times New Roman.
                   Other fonts all Times New Roman:

Headings
                   Title Bold 22 point centred uppercase
                   Level 1 Bold 14 point left-justified uppercase
numbered 1 to 10
                   Level 2 Bold 12 point left justified no numbering
                   Level 3 Italic 10 point left justified no numbering

Figures and
Tables
Embedded in text
Centred
Numbered either Fig. 1 or Table 1
Font 12 point Bold Centred at base of Figure/Table

References
            Harvard referencing system applies
Italics
Journal Paper: Author(s) (Year) Title Journal Volume
            (Issue) PageNumbers
Book: Author(s) (Year) Title

--
Irena Reifova, Ph.D.
----------------------------------
Department of Media Studies
Faculty of Social Sciences
Charles University Prague
Smetanovo nabr 6
110 01 Prague
CZECH REPUBLIC
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ECREA European Communication Conference 2016 in PRAGUE

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