[ecrea] New Book: Handbook on the Economics of the Media

Handbook on the Economics of the Media has been published by Edward 
Elgar Publishing.



ISBN 978 0 85793 888 6 (cased) ISBN 978 0 85793 889 3 (eBook)



Edited by Robert G. Picard and Steven S. Wildman, the volume contains 
expert analysis by leading scholars and regulators explaining the 
economic underpinnings of media, media operations, platforms, and media 
policy. The contents of the book are:



Introduction



Part I Influential Factors and Practices



1.    Media as multi-sided platforms, Jean J. Gabszewicz, Catholic 
University Louvain, Joana Resende,   University of Porto, and Nathalie 
Sonnac, University of Paris II

2.   Vertical ownership, technology and programming content, Sung Wook 
Ji and David Waterman, Indiana University

3.    Economics of trade in media products, Steve Wildman and Sang Yup 
Lee, Michigan State University

4.     Media clusters and metropolitan knowledge economy, Charlie 
Karlsson, Jönköping International Business School, Sweden, and Philippe 
Rouchy, Blekinge Institute of Technology, Sweden

5.    Economics of Advertising: The role of commercial media, Anthony 
Dukes, University of Southern California

6.    Pricing of Advertising, Agostino Manduchi, Jönköping International 
Business School, Sweden



Part II Platform Applications

7.    Economics of print media, Robert G. Picard, University of Oxford

8.    The economics of television: excludability, rivalry, and imperfect 
competition, Patrick Barwise, London Business School, and  Robert G. 
Picard, University of Oxford

9.    The economics of broadband, Ben Bates, University of Tennessee, 
Knoxville, Nick Geidner, University of Tennessee, Knoxville, and Yi-xi 
Zhu, Southeast University, Nanjing, China

10.  Economics of peer-to-peer file exchange, Nodir Adilov, Indiana 
University–Purdue University Fort Wayne, Peter Alexander, Federal 
Communications Commission, Brendan Cunningham, US Naval Academy

11.  Digital technology, disruption and the market for news, Lisa 
George, Hunter College and the Graduate Center, CUNY



Part III Economics and Policy

12.  Economic analysis in media policy making—Jonathan Levy, Federal 
Communications Commission

13.  Media economics in competition law, Tom Björkroth, Finnish 
Competition Authority, and Mikko Grönlund, Turku School of Economics.

14.  Economics and economic impact of copyright, Ruth Towse, University 
of Bournemouth

15.  Effects of taxes and subsidies on media services, Hans Jarle Kind 
and Jarle Møen, Norwegian School of Economics












Prof Robert G. Picard, MA (Oxon), PhD, FRSA
Reuters Institute
Department of Politics and International Relations
University of Oxford
Oxford OX2 6PS United Kingdom

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