[ecrea] Call for papers on brands and communication

****


     * *


     *Call for papers on brands and communication *

SWOCC Working Paper Series

SWOCC, the foundation for fundamental research into brands and brand 
communication, in Amsterdam publishes the so-called SWOCC Working Paper 
Series. It is a publication that has been initiated to bring original 
academic research on brands and brand communication to researchers and 
practitioners. It presents early versions of papers, which put forward 
new theoretical and empirical perspectives on the disciplines: marketing 
communication, public relations, corporate communication, consumer 
intelligence, consumer behavior, branding and advertising.

By disseminating these working papers, SWOCC intends to offer directions 
for further action and research. All working papers are peer-reviewed by 
external referees, following a double-blind policy.

SWOCC welcomes contributions on topics related to brands and brand 
communication (e.g. about corporate branding, brands and media, brands 
and individuals, brand loyalty etc.) from the fields of communication 
science, marketing, marketing communication, public relations, corporate 
communication, consumer intelligence, consumer behavior or advertising. 
The recommended length of contributions is 5.000 -- 10.000 (including 
footnotes and references) words. All contributions should be in (UK) 
English.

Papers can be submitted all year. By submitting a copy the (first) 
author agrees to the manuscript being presented to members of the SWOCC 
Review Board. See the SWOCC website for further information: 
http://www.swocc.nl/calls