[ecrea] new book: The Handbook of Media Audiences

The Handbook of Media Audiences
Virginia Nightingale (Editor)

ISBN: 978-1-4051-8418-2
Hardcover
560 pages
April 2011, Wiley-Blackwell

http://eu.wiley.com/WileyCDA/WileyTitle/productCd-1405184183.html

This handbook offers a comprehensive overview of the complexity and 
diversity of audience studies in the advent of digital media.

* Details the study of audiences and how it is changing in relation to 
digital media
* Recognizes and appreciates valuable traditional approaches and 
identifies how they can be applied to, and evolve with, the changing 
media world
* Offers diverse perspectives from which being an audience, theorizing 
audiences, researching audiences, and doing audience research are 
approached today
* Argues that the field works best by identifying particular 'audience 
problems' and applying the best theories and research methods available 
to solving them
* Includes contributions from some of the most outstanding international 
scholars in the field

TOC

Notes on Contributors.

Series Editor's Preface.

Acknowledgments.

Introduction (Virginia Nightingale).

Part I Being Audiences.

1 Readers as Audiences (Wendy Griswold, Elizabeth Lenaghan, and Michelle 
Naffziger).

2 Listening for Listeners: The Work of Arranging How Listening Will 
Occur in Cultures of Recorded Sound (Jackie Cook).

3 Viewing (Shawn Shimpach).

4 Search and Social Media (Virginia Nightingale).

5 Spreadable Media: How Audiences Create Value and Meaning in a 
Networked Economy (Joshua Green and Henry Jenkins).

6 Going Mobile (Gerard Goggin).

Part II Theorizing Audiences.

7 Audiences and Publics, Media and Public Spheres (Richard Butsch).

8 The Implied Audience of Communications Policy Making: Regulating Media 
in the Interests of Citizens and Consumers (Sonia Livingstone and Peter 
Lunt).

9 New Configurations of the Audience? The Challenges of User-Generated 
Content for Audience Theory and Media Participation (Nico Carpentier).

10 The Necessary Future of the Audience … and How to Research It (Nick 
Couldry).

11 Reception (Cornel Sandvoss).

12 Affect Theory and Audience (Anna Gibbs).

Part III Researching Audiences.

13 Toward a Branded Audience: On the Dialectic between Marketing and 
Consumer Agency (Adam Arvidsson).

14 Ratings and Audience Measurement (Philip M. Napoli).

15 Quantitative Audience Research: Embracing the Poor Relation (David 
Deacon and Emily Keightley).

16 Media Effects in Context (Brian O'Neill).

17 Cultivation Analysis and Media Violence (Andy Ruddock).

18 Creative and Visual Methods in Audience Research (Fatimah Awan and 
David Gauntlett).

19 Locating Media Ethnography (Patrick D. Murphy).

Part IV Doing Audience Research.

20 Children's Media Cultures in Comparative Perspective (Sonia 
Livingstone and Kirsten Drotner).

21 Fan Cultures and Fan Communities (Kristina Busse and Jonathan Gray).

22 Beyond the Presumption of Identity? Ethnicities, Cultures, and 
Transnational Audiences (Mirca Madianou).

23 Participatory Vision: Watching Movies with Yolngu (Jennifer Deger).

24 The Audience Is the Show (Annette Hill).

25 Seeking the Audience for News: Response, News Talk, and Everyday 
Practices (S. Elizabeth Bird).

26 Sport and Its Audiences (David Rowe).

Index.
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