Proposal: Marketing Mysticism is an
international book project that seeks to publish
high quality academic articles and other forms
of writing on the marketing of mysticism from
the seven continents by autumn 2012. The book
shall also examine the different segments of
marketing communication by which the mysticism
of the major and substantial minor religions
including any phenomenal religious categories
such as the New Age religious grouping and
cult-religions are finding their ways into the marketplace.
Call for Papers: Marketing Mysticism Book
Lead Editors: Paul Ade Silva and Filiz Otay Demir
Contributions from academics, professional and
experimental writers are all welcome. Please
submit your papers in electronic form in
Microsoft Word file to
<mailto:(editors /at/ marketingmysticism.org)>(editors /at/ marketingmysticism.org)
Submissions Abstract Guidelines: Submit three
pages in electronic form in Microsoft Word file
to
<mailto:(editors /at/ marketingmysticism.org)>(editors /at/ marketingmysticism.org)
consisting of the title, a purpose statement for
the proposed paper, and its theoretical frame
work(s), analytical method(s) and general
overview, and a short bibliography (Chicago
Manual of Style) not later than 17 June 2011.
Writers, whose abstract submissions are
accepted, will be notified on or before 17 July
2011. After which they will have to submit their
complete papers on or before 16 April 2012.
Please note that all accepted submissions would
undergo a seven blind review process. Acceptance
of any work is based on merit; editorial need
and submissions supply and the lead editorsâ?? decisions are final.
Full Paper Format Guidelines
Papers should be between 5000 and 12000 words maximum
1. Use Microsoft WORD
2. Font: Times New Roman, 12 pt
3. Double spaced, and left justified. Do not
â??justifyâ?? text to the right margin.
4. Margins of one inch
5. Major headings: Bold, capitals
6. Minor headings: Bold, upper and lower case.
7. Chicago Manual of Style
<http://www.chicagomanualofstyle.org/tools_citationguide.html>http://www.chicagomanualofstyle.org/tools_citationguide.html
8. No boldface in the text (except for headings); accentuations in italics.
9. Make sure that there are no comments,
annotations, field codes, or hidden text whatsoever in the final
version of the manuscript that you submit
to the lead editors. There should be no revision marks,
hidden or otherwise, in the final manuscript.
10. Do not use the space bar to achieve tabs or indents or to align text.
11. Do not use the space bar or the tab key to start a new line.
12. Do not use the automatic hyphenation
feature. There should be no â??optionalâ?? hyphens in your
manuscript.
13. Tables and figures are to be sent in an extra PowerPoint file.
14. To insert notes, use your softwareâ??s
built-in note-making feature. Use the feature â??as isâ??; please
donâ??t reset any of the options. The
benefit of the built-in notes feature is that it connects the text of a
specific note with a specific place in
the text. These â??embeddedâ?? notes can be moved, combined, or
deleted with ease; the number in the text
will always carry its note text with it, and the notes will
automatically renumber as needed. (NB:
never renumber notes by typing over the automatically
generated numbers.) Notes to tables should be numbered separately.
15. Cover page should contain the following information:
Title of paper: (capitals, bold, centred).
Authors' name: (upper and lower case, bold).
Authors' institution, postal address,
telephone number(s) and e-mail address(es).
For extensive guidelines please consult below:
<http://www.jstor.org/page/journal/infeconthospepid/forAuthor.html>http://www.jstor.org/page/journal/infeconthospepid/forAuthor.html
The nature of the collection lends it to the
humanities, the social scientific and
experimental writing with scope for empirical
studies, literature reviews, theoretical and the
creative paradigm. Contributions in the forms of
direct examination of the marketing of the
mysticism of any particular region of the seven
continents as well as cross-cultural studies,
which blend topography of marketing, branding,
advertising, public relations, consumer
behaviour, emigrational marketing with
psycho-geography, myths and mystic places and
tourism are especially encouraged.
The common link between the diverse fields is
that of the marketing of the mysticism either of
a place, people or religion or any combination
of these thereby requiring content analyses and
extensive review of existing research especially
that of newly generated data and case studies.
Writers can also choose their own topics
provided the central theme of how mysticism is
marketed forms the basis of their submission and
there is a complementary balance in the
treatment of the marketing and mystical
elements. In this regard, it is necessary that
writers focus on the segments of marketing
communication relevant to their exploration of
mysticism marketing. Submissions that are survey
by nature having broad scope ought to be well
sourced with clear analytical and creative purpose, to merit publication.
About the lead editors:
Dr. Paul Silva is an International Professor of
Literary Arts and Education with the Fundacion
Dharma of Spainâ??s consortium of international
Universities. He has edited several
international collections including the
groundbreaking Lampshade (1991) and the Sunrise
and the Whispers of Dawn (1998; 2004) Huddersfield University Press.
Dr. Filiz Otay Demir is the Head of the Public
Relations and Publicity Department, Faculty of
Communication at Maltepe University, Istanbul.
She also chairs the Universityâ??s Graduate
Programme in Marketing Communication at the
Institute of Social Sciences. She has published
extensively in Marketing, Brand Communication
Management and Public Relations,
internationally. Dr. Filiz Otay Demir was
appointed to the University Senate in 2010.
Assoc. Prof. Dr. Filiz Otay DEMÄ°R
Maltepe University, Istanbul
Communication Faculty
Head of Dept. Public Relations and Publicity
Chair, Marketing Communication Graduate Program
+90.216 626 10 50/2859
