[ecrea] new book: Public Relations Practice in Global Cultural Contexts: Multiparadigmatic perspectives

> Public Relations Practice in Global Cultural 
> Contexts: Multiparadigmatic perspectives
>
>
> While public relations practice has become increasingly globalized,
> scholars are still behind in theorizing about the intersections of
> culture, communication, and power at this level of practice. This
> volume emphasizes theories and concepts that highlight global
> interconnectedness through a range of interpretative and critical
> approaches to understanding the global significance and impacts
> of public relations.
>
> Providing a critical examination of public relations? contribution
> to globalization and international power relations, the chapters
> included here explore alternative paradigms, most notably
> interpretive and critical perspectives informed by qualitative
> research. The volume encourages alternative ?ways of knowing?
> that overcome the shortcomings of positivist epistemologies.
> The editors include multiple paradigmatic approaches for a more
> complex understanding of the subject matter, making a valuable
> contribution toward widening the philosophical scope of public
> relations scholarship.
> This book will serve well as a core text in classes in international
> public relations, global public relations, and advanced strategic
> public relations. Students as well as practitioners of public
> relations, corporate communications and 
> corporate reputation will benefit from reading the perspectives included here.
>
> Best,
>
> Lee
> Dr Lee Edwards
> Lecturer, Corporate Communications and PR
> Manchester Business School
> University of Manchester
> Booth Street West
> Manchester M15 6PB
> Ph: 0161 306 5871

+++

Public Relations in Global Cultural Contexts
Multi-paradigmatic Perspectives
Edited by Nilanjana Bardhan and C. Kay Weaver
This book belongs to the
Routledge Communication Series.
While public relations practice has become increasingly globalized,
scholars are still behind in theorizing about the intersections of
culture, communication, and power at this level of practice. This
volume emphasizes theories and concepts that highlight global
interconnectedness through a range of interpretative and critical
approaches to understanding the global significance and impacts
of public relations.
Providing a critical examination of public relations? contribution
to globalization and international power relations, the chapters
included here explore alternative paradigms, most notably
interpretive and critical perspectives informed by qualitative
research. The volume encourages alternative ?ways of knowing?
that overcome the shortcomings of positivist epistemologies.
The editors include multiple paradigmatic approaches for a more
complex understanding of the subject matter, making a valuable
contribution toward widening the philosophical scope of public
relations scholarship.
This book will serve well as a core text in classes in international
public relations, global public relations, and advanced strategic
public relations. Students as well as practitioners of public
relations will benefit from reading the perspectives included here.
Hb: 978-0-415-87285-0: $150.00 $120.00
November 2010: 282pp Pb: 978-0-415-87286-7: $39.95 $31.96
20% discount and free shipping included!
For online orders, use code ERJ90
See reverse side for ordering information.
Qualifying professors, request your complimentary e-Inspection copy today!
See reverse side for Table of Contents and ordering information.
NEW
Nilanjana Bardhan is an Associate Professor in 
the Department of Speech Communication at Southern Illinois University?
Carbondale.
C. Kay Weaver is a Professor in the Department of 
Management Communication at the University of Waikato, New Zealand.
About the Authors:
To obtain your copy, visit www.routledge.com
or call 1-800-634-7064.
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Selected Contents:
1. Introduction: Public Relations in Global Cultural Contexts
Nilanjana Bardhan and C. Kay Weaver
2. Critical Perspectives in Global Public Relations: Theorizing Power
Lee Edwards
3. How Intercultural Communication Theory Informs 
Public Relations Practice in Global Settings
Michael Kent and Maureen Taylor
4. Culture, Communication, and Third Culture 
Building in Public Relations Within Global Flux
Nilanjana Bardhan
5. Intercultural Typologies and Public Relations 
Research: A Critique of Hofstede?s Dimensions
Jeffrey Courtright, John Baldwin, and Rachel Wolfe
6. The Need for a Postmodern Turn in Global Public Relations
Derina Holtzhausen
7. Critiquing the Generic/Specific Public 
Relations Theory: The Need to Close the Transnational Knowledge Gap
Robert Wakefield
8. Public Relations and Marginalization in a 
Global Context: A Postcolonial Critique
Mohan Jyoti Dutta and Mahuya Pal
9. Chi-Based Strategies for Public Relations in a Globalizing World
Jensen Chung
10. Public Relations, Globalization, and Culture: 
Framing Methodological Debates and Future Directions
C. Kay Weaver
Public Relations in Global Cultural Contexts
Please visit us at www.routledge.com/communication