THE EMPIRICAL STUDIES OF
LITERATURE AND MEDIA
UTRECHT UNIVERSITY ? THE NETHERLANDS
7-11 JULY 2010
ABOUT IGEL
The International Society for the Empirical 
Study of Literature and Media (Internationale 
Gesellschaft für Empirische 
Literaturwissenschaft und Medien, IGEL) aims at 
building bridges between the Humanities (e.g., 
literary studies, film studies) and the Social 
Sciences (e.g., psychology, sociology, 
anthropology) using quantitative and qualitative 
research methods in the study of (response to) 
literary texts and media. The principal duties 
of the Society are to support scientific 
projects through information and cooperation, to 
further personal contact in all areas of 
research supported by the Society, to support 
students and junior researchers in the field of 
empirical literary research, and to press for 
the application of empirical results. IGEL has 
been meeting these goals in a variety of 
activities. The biennial conferences of the 
organization are a unique forum for the exchange 
of ideas in the empirical approaches to 
literature, media and historical reception 
studies, as well as computer science and artificial intelligence.
CONFERENCE TOPICS
IGEL invites you to send in proposals for 
conference papers, symposia, and posters on the following topics, such as:
   * Literary reading processes (emotion, cognition, personality, etc.)
   * The social role of literature and related 
media (e.g. film, theatre, Internet, multimedia, virtual reality);
   * Literature and media from an evolutionary perspective;
   * Early literary and media socialization;
   * Pedagogical and educational aspects of literature and the media;
   * Processes of literary/media production, distribution and reception;
   * The role of literary and other cultural 
institutions: past, present and future;
   * The empirical study of historical reception and historical readers;
   * Computational analyses of literature and 
the media (corpus studies, hypertext models, etc.).
Proposals need to be based on research finished 
around the time of presentation. The research 
needs to be empirical in nature or theoretical 
but informed by empirical research.
Submissions
Deadlines for conference paper and poster, as 
well as applications for the Summer Institute 
(3-7 July) are set at 1 February 2010. Please 
submit proposals in English using the submission 
system that will be launched shortly at the 
conference website: 
<http://www2.hum.uu.nl/congres/igel/index.html>http://www2.hum.uu.nl/congres/igel/
Proposals should include the following information:
1. The title of the presentation
2. Names and institutional affiliations, 
including email addresses, of all authors
3. Contact address of the presenting author
4. Presentation Preference (?Poster?, ?Paper? or ?Either?)
6. A 75-word abstract of the presentation, for 
publication in the abstracts booklet.
7. A summary of the presentation with a title 
but no author information (max. 1000 words, 
including bibliographic references).
Further instructions will be posted on the 
website of the conference. As to proposals for 
symposia or sessions, please contact the local 
organizer Frank Hakemulder directly at 
<mailto:(Igelconference2010 /at/ gmail.com)>(Igelconference2010 /at/ gmail.com)
KEYNOTE SPEAKERS
JOAN PESKIN - SUSANNE JANSSEN - JEFF GREENBERG
Focus and keynotes
The focus of the conference will be on social 
relevance of the empirical study of literature 
and media. For this purpose a number of renowned 
speakers will address the topic from different perspectives.
Joan Peskin (Human Development and Applied 
Psychology, University of Toronto) has a special 
interest in the study of cognition during 
literary interpretation (development of metaphor 
processing, symbolic thinking during writing and 
reading poetry), as well as theory of mind and 
education (relationship between theory of mind 
and thinking about one?s reader?s mind in early 
writing development; advanced theory of mind in 
the literary arts). In other words, issues 
central to the purpose of the conference.
Another key to our understanding of the main 
topic of the conference will be the keynote 
address by Susanne Janssen (Sociology of Media 
and Culture, Erasmus University Rotterdam). She 
will address issues related to evaluation 
processes and the study of digitization of culture.
Jeff Greenberg (Department of Psychology, 
University of Arizona) coined the concept of 
<http://en.wikipedia.org/wiki/Terror_Management_Theory>Terror 
Management Theory with two of his colleagues 
(<http://en.wikipedia.org/wiki/Tom_Pyszczynski>Tom 
Pyszczynski and 
<http://en.wikipedia.org/wiki/Sheldon_Solomon>Sheldon 
Solomon), leading to robust evidence for the 
effects awareness of our own mortality has on 
our psyche and behavior. From this perspective 
Greenberg has been asked to reflect on the 
functions of literature and culture in general.
Wiljan van den Akker (Dean of the hosting 
Faculty of Arts at Utrecht University) will open 
the conference, talking about the role numbers 
can play in the Humanities. More information on 
these and other keynote lectures will follow 
soon. For more information about the focus of 
the conference, please refer to the website: 
<http://www2.hum.uu.nl/congres/igel/index.html>http://www2.hum.uu.nl/congres/igel/
Special Interest Sessions
Sessions are in preparation on a variety of 
subjects, such as effects of literary education, 
the uses of stories in information and education 
(?edutainment?), intercultural perspectives on 
reading behavior, cultural competence, and 
differences in literacy competences of 
multilingual, multicultural classrooms, 
literature and medicine, literature and coping, 
ethics in documentary making, theatre and 
empathy, empirical approaches to evolutionary 
literary theory. For more information or other 
suggestions please contact the organization ((igelconference2010 /at/ gmail.com)).
Outstanding Student Paper Awards
The Board of IGEL will decide on two awards for 
the best presentation of junior researchers (graduate or PhD student).
Regular Poster Session and Knowledge Market
Two poster sessions will be part of the program: 
one regular, academics only; and one in which 
organizations, profit and non-profit, present 
their posters to the participants of the 
conference. This innovative event is aimed at 
matching researchers and social partners. We 
invite organizations to formulate their 
questions and translate them into research 
problems. This process will be supported by the 
local organization (IGEL in collaboration with 
the Science Shop, Utrecht University). 
Researchers will be asked to respond in terms of 
possible solutions based in available studies, 
or generate new and/or joint research projects. 
Prior to the conference, abstracts for both 
poster sessions will be made available.
Conference Venue
The conference will be hosted by Utrecht 
University. Keynotes and poster sessions will 
take place at the University Hall (Aula of the 
Academiegebouw, 1462), a historical site where 
in 1579 the Union of Utrecht was signed, the 
very beginning of the Republic of the 
Netherlands; and buildings along the drift, 
where Louis Napoleon had his palace (1808).
IMPORTANT DATES
·   Deadline for proposals (Papers, Posters, Symposia)1 February 2010
·   Summer Institute: 3-7 July 2010
·   IGEL Conference: 7-11 July 2010
ORGANIZED BY IGEL in COLLABORATION WITH
Utrecht University- Institute for Media and Culture Studies
Dutch Reading Foundation ? STICHTING LEZEN
Science Shop ? Kennispunt Geesteswetenschappen
John Benjamins Publishing Company