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CALL FOR PAPERS
EconPR 2010 6th International Conference



"Challenges to Communication 
Management          in International Mergers and Acquisitions?



      16 ? 18 April, 2010

               Poznan, POLAND



The financial crisis, economic downturn and 
threat of recession spreading around the globe 
since mid-2008, raised a demand for a fresh 
econo-centric approach in public relations 
research. That is the reason why this conference 
is a follow-up of the 2009 EconPR Round Table 
titled ?Economics and Public Relations in Times 
of Economic Downturn?; its results have been 
published in the Public Relations Review. Vol.35, 
issue 4  November 2009 Special Section. This will 
be another opportunity for the organizers to 
emphasize the potential for positive disciplinary 
exchanges ? between economic and public relations.

Like many other areas of business and finance, 
M&A deals tend to boom when the economy grows and 
collapse when the economy is going through a 
rough patch. However, it is not only the global 
economy fluctuations that contribute to the 
downhill for the M&A business. Even in times of 
economic prosperity, most mergers and 
acquisitions fail because of poorly implemented 
strategies where communication strategy is of crucial importance.

Particularly challenging  for management are the 
communication strategy issues in international 
M&A?s. Some reasons include cultural differences 
of doing business in a foreign country with the 
potential to be a deal?breaker. That is why the 
conference organizers will welcome conceptual 
papers on communication strategies and 
instruments in international mergers and 
acquisitions, as well as the case studies relevant to the conference?s topic.





We will appreciate papers/case studies on the 
following selected topics, addressing the key 
issues of how to successfully communicate the M&A 
process at  the macro-, mezzo- and micro- levels of analysis:


   * differences in socio-economic systems 
influencing international M&A communication strategies;
   * employee communications during international M&A ;
   * the importance of investor relations for successful  international M&A;
   * communication challenges to acquisitions by 
corporations from emerging economies  in the developed  ?Western? markets;
   * the importance of trust and reputation  for  successful  M&A;
   * mistakes commonly made when communicating 
M&A in a culturally different environment.



The best  papers accepted for the conference 
will, by their authors? consent, be considered 
for inclusion in a book (in English), published 
not later than 2011, and  edited by Professor 
Ryszard Lawniczak. Obviously, no guarantee of 
acceptance can be promised as all submissions for 
publication will still be required to undergo the 
customary blind review process.



CONFERENCE SUBMISSION DEADLINES:

a. Abstract (500 ? 800 words): January 15, 2010 
submitted via e-mail to 
:                                                             (kpr /at/ ue.poznan.pl)

b. Feedback on abstracts: February 1,  2010

c. Full paper (approx. 25 double-spaced pages): March 15, 2010

Conference fee: ?150  ( transferred to the University?s account no:

BANK ZACHODNI WBK S.A. 3 Oddzia POZNA

ul. w. Marcin 81

61-808 POZNA



KOD SWIFT: WBK PPL PP

IBAN: PL54 1090 1359 0000 0000 3501 8918) 
by                           February  10, 2010

Conference secretariat:  Mrs. Monika 
Bogda   <mailto:(kpr /at/ ue.poznan.pl)>(kpr /at/ ue.poznan.pl)

More information available on a dedicated website: www.econpr.com


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Nico Carpentier (Phd)
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.56
F: ++ 32 (0)2-629.36.84
Office: 5B.401a
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European Communication Research and Education Association
Web: http://www.ecrea.eu
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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