The new SBS Center Communication for Sustainable Social Change (CSSC) at
the University of Massachusetts, Amherst, was successfully opened on
September 10, 2009. It's main objective is to support developments in
the theory and practice of communication for sustainable social change
globally. The Center was created in response to an urgent need for close
study of society and culture in formulating communication and media
strategies in order to ensure that target audiences are reached in an
appropriate manner that most effectively enhances knowledge transfer and
brings about sustainable social change. This is particularly so in
developing countries where access to understandable information about
health care (particularly HIV/AIDS), security, agriculture, literacy and
other issues is vital. However, social change is not limited to
developing countries, and the Center?s activities will encompass global
and local activities worldwide.
The Center is envisioned as an international resource base and focal
point for broad interdisciplinary studies into the theory and practice
of sustainable social change communication. CSSC will do this together
with researchers and scholars around the globe. For more information, go
to: <http://www.csschange.org/>
The Broker, the Europe-based bi-monthly magazine on development
cooperation has offered a blog to discuss CSSC issues in preparation of
a special issue on the theme of CSSC. The Broker aims to contribute to
evidence-based policy making and better formulated research questions in
the field of poverty reduction and international development. The Broker
helps policy makers, practitioners and scientists to make a better use
of the results and conclusions of recent and ongoing research and
evaluations, in the fields of economics, governance, security and
science & technology. Please tune in at
<http://www.thebrokeronline.eu/en/regulars/blogs/Communicating-Change>
If you would like to be kept abreast of our activities, or even
better?if you want to contribute and collaborate yourself, you are
welcome to join our Facebook group
<http://www.facebook.com/group.php?gid=99501557337&ref=mf>.
We hope that many of you can take part in our ongoing dialogue and
search for Communication for Sustainable Social Change.
Best regards
Jan Servaes
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Prof. Jan Servaes
Director, SBS Center 'Communication for Sustainable Social Change' (CSSC)
University of Massachusetts
Machmer Hall 415
Amherst, MA 01003, USA
Tel: +1 413 545 5773/4314
Fax: +1 413 545 6399
(csschange /at/ gmail.com)
www.csschange.org
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