[ecrea] Development Communication: Reframing the Role of the Media

> Development Communication: Reframing the Role of the Media
> By Dr. Thomas L. McPhail
>
> Wiley-Blackwell  2009  ISBN 978-1-4051-8795-4
>
> Development Communication: Reframing the Role of 
> the Media offers a comprehensive examination of 
> ?the process of systematically intervening with 
> either media or education in order to promote 
> positive social change.?  McPhail tackles this 
> subject through a well-rounded and thorough 
> examination of development communication?s 
> history, progress, and the practical and 
> theoretical approaches to this increasingly 
> relevant topic.  McPhail and contributors 
> explore the failure of Modernization to improve 
> conditions worldwide and the efforts by NGO?s 
> and other groups to subvert the status quo 
> through grass-roots organization and bottom-up 
> strategies.  Issues discussed include 
> environmentalism, literacy, education, feminism, 
> the digital divide, and the use of multimedia in 
> empowering people around the 
> world.   Furthermore, McPhail offers pertinent 
> insights and suggestions for future avenues of investigation.
>
> Those interested in global media, social issues, 
> education, and politics will all benefit from 
> the information provided in Development 
> Communication, which has been hailed as an 
> indispensable contribution to its field.  This 
> text presents a far-reaching understanding of 
> development communication for students, theorists and practitioners alike.
>
> ?Development Communication is a welcome addition 
> to the growing literature in development 
> communication, especially the chapters on the 
> digital divide and feminism in a 
> post-development era.  This book is compulsory 
> reading for everybody interested in development 
> communication.? - Srinivas R. Melkote of Bowling Green State University
>
> ?McPhail has put together another 
> thought-provoking book.  Development 
> Communication is essential reading for anyone 
> interested in social change in today?s 
> globalized world.? - George Barnett of the University of Buffalo
>
> List of Outside Contributors
> Satarupa Dasgupta, Reneé Houston, Michele H. 
> Jackson, Mitchell F. Rice, Eva Szalvai
>
> Dr. Thomas L. McPhail is a professor at the 
> University of Missouri ? St. Louis and the chair 
> of the Media Studies Department, and formerly a 
> consultant to UNESCO.  He began his career with 
> Marshall McLuhan at the University of Toronto.

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Nico Carpentier (Phd)
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.56
F: ++ 32 (0)2-629.36.84
Office: 5B.401a
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European Communication Research and Education Association
Web: http://www.ecrea.eu
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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