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[ecrea] New book - Transnational Television in Europe

Tue May 05 11:45:49 GMT 2009



TRANSNATIONAL TELEVISION IN EUROPE
Reconfiguring Global
Communications Networks
Jean K. Chalaby


Published in Paperback by I.B. Tauris on 11th April 2009, at £15.99
ISBN 978184511 954 6
<http://www.ibtauris.com/>www.ibtauris.com


DESCRIPTION:
Today transnational TV networks count among television's most prestigious brands and rank among Europe's leading TV channels. This is the first, dynamically told story of the extraordinary journey of transnational television in Europe from struggling origins to its present day boom. It is based on extensive research into the international television industry and makes full use of its author's remarkable access to leading industry figures, from BBC Worldwide and Discovery to Turner and Disney.

The tale begins with a few cross-border TV channels, who fought hostile governments, faced antagonism from the broadcasting establishment and provoked the contempt of advertisers. But, Jean K. Chalaby argues, the planets came into alignment for pan-European television in the late 1990s, when a variety of factors produced a transnational shift in European broadcasting. He shows how transnational television and globalization have transformed one another, and how transfrontier TV networks reflect - and help sustain - a global economic order in which the connection between national territory and patterns
of production and distribution have broken down.

Packed with more than 150 exclusive interviews (including with Andy Bird, chairman at Walt Disney International; Chris Cramer, president, CNN International; Simon Guild, CEO, MTV Networks Europe, Johan Boserup, Global Director of Trading, Omnicom Media Group; and John Riley, Head of Sky News)
the book provides an inside-look to the development of European television.

TABLE OF CONTENTS:
Part 1             Impossible Beginnings
Chapter 1        Pioneers in Satellite Television, 1982-4
Chapter 2 The Difficult Expansion of Europe?s Satellite TV Market, 1985-9
Chapter 3        The End of a Chimera?

Part 2              The Coming of Age of Pan-European Television
Chapter 4 Ushering in a New Era: European Regulation and Satellite Technology
Chapter 5        The Advent of Transnational Advertising
Chapter 6        Public Broadcasters: Coming to Terms with the New Media Order

Part 3             Transnational Television in Europe
Chapter 7 Key Entertainment Genres and Channels in Transnational Television Chapter 8 Powering Tomorrow?s European Television: Diversified Entertainment Conglomerates and American TV brands
Chapter 9        The Sun Always Shines on Global News TV Networks

Part 4             Inside Globalization: The Transnational Shift
Chapter 10      Reasons and Strategies for Crossing Borders
Chapter 11      When the Local Meets the Global: Transnational TV Networks
Chapter 12 Reconfiguring Communications Networks: Television for a Global Order

Conclusion      New World, New Networks


'For both academics and policymakers, this is surely a notable contribution to our understanding of what is going on with respect to changing media cultures and spaces. Jean K. Chalaby takes a significant step forward in addressing the major transformations associated with globalization
and transnational communications flows.' ? Kevin Robins, Goldsmiths College



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Nico Carpentier (Phd)
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.56
F: ++ 32 (0)2-629.36.84
Office: 5B.401a
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European Communication Research and Education Association
Web: http://www.ecrea.eu
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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