European Media in the Digital Age:Analysis and Approaches
Description
This introductory textbook for Media and
Communication Studies students is designed to
encourage observation and evaluation of the
European media in the digital age, enabling
students to grasp key concepts and gain a broad
and clear overview of the area. It also
introduces the principal debates, developments
(legislative, commercial, political and
technological) and issues shaping the European
media today, and examines in depth the mass
media, digital media, the internet and new media
policy. Understanding today?s media scene from
print to audiovisual needs a wider view and this
book helps make comprehensible the European
media within a broader global media landscape.
The text is pedagogically rich and explores a
variety of approaches to help the reader gain a
better understanding of the European media
world. Students are encouraged to start thinking
about statistics, relating this to economics,
analysing regulations, and combining media
theories with theories of European Union
integration. The book also includes the use of
case studies, illustrations, summaries, critical
reflections and directions to wider reading.
The European Media in the Digital Age is
recommended for all Media Studies students and
is also of key interest to students of Politics
and Policy, Business Studies, International Studies and European Studies
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Features
· Provides a framework and range of analytical
tools to help you apply theory and new forms of
statistical analysis to information towards a
better understanding of the European media world.
· Chapters include The EU and the Media,
Understanding the European Media through Data
and Statistics/Economics, Politics, Regulation
and Legislation, The Media landscape of Press
and Publishing, Media Theory in EU Context
· Highlights similarities and differences
between countries in terms of production, distribution and consumption
· 6 themes govern the structure of the chapters
to aid analysis ? diversity of media, forces for
change, complexity, multi-levels, European
integrative environment, cultural values
· In-text features include case studies, stop
and consider, sources, point of view encourage
critical engagement, and key terms, summaries,
websites and directions to wider reading to take you further.
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Table of Contents
Contents
1 The EU and the media - EU media policy and globalisation
Inroduction: the EU and the media in the 21st century
The EU, globalisation and media
The EU and localisation
Glocalisation
The EU and ?Europanisation?
Defining and understanding the EU
Europe and the EU: contexts for media policy
The EU institutions, policy-making and the media
The structure of the EU
Other direct and indirect pressures on the EU media
Chapter summary
Key terms
Discussion questions
Assignments
Further reading
Online resources
References
Appendix
2: Understanding EU media through data - statistics
Introduction: The media and data
Sources
Statistics
Preliminary investigation: are newspapers and
print products in decline in the EU?
The context and the data questions: using qualitative methods
Linear and non-linear ways of looking at data
Chapter summary
Key terms
Discussion questions
Assigments
Further reading
Online resources
References
3 Understanding EU media through economics
Introduction: economics and the media
The macro and the micro
Supply of and demand of goods
Price and costs (fixed and variable) and equilibrium
Market definitions
Chapter summary
Key terms
Discussion questions
Assignments
Further reading and references
Online resources
4: EU politics, regulation and media legislation
Introduction: regulation and the regulators
The EU regulatory debate
The European regulatory context
Public vs private
International rules and the EU
EU regulatory development ? key areas
Moving on into the 21st century
EU member state national regulation
Regulation, deregulation, self-regulation and co-regulation
Conclusions and more questions
Chapter summary
Key terms
Discussion questions
Assignments
Further reading
Online resources
References
5: Media theory in the European context
Introduction: using theory
Media theory and European integration
Context: the theories of European integration
and media development ? some contexts
Debates on the EU theories of integration
Media and communication theory
Using theory with research methods
Critical review
Media theory milestones and contemporary debates
Chapter summary
Key terms
Discussion questions
Assignments
Further reading
Online resources
References
6: Production in the EU press and publishing industry
Introduction: The European media landscape ? analysing the market
History and precedents
The 20th century
The contemporary era: the 21st century
Publishing markets and production
The present scene: an indication
Comparative work: finding the variables (the comparators)
Chapter summary
Key terms
Discussion questions
Assignments
Further reading
Online resources
References
7: The distribution of print and published material
Introduction: the print industry
Distribution
Classic vs new distribution techniques
Distribution: European policy
Distribution: national policies ? a comment
Chapter summary
Key terms
Discussion questions
Assignments
Further reading
Online resources
References
8: The consumption of print and published material
Introduction: assessing the material available
to researchers for the publishing industry - the data
Interpretation and judgement
European consumption and trends
Reflections
Chapter summary
Key terms
Discussion questions
Further reading
Online resources
References
9: Audio-visual content in the EU: Production and scheduling (by Andrea Esser)
Introduction: analysing audiovisual programming in the EU
Sources
History and precedents
The 1980s
Changes in content production
Financing
Entertainment on our television screens: production, acquisition, scheduling
The rise of formats
Other programming trends in the new millennium:
added-value, textual convergence and interactivity
Chapter summary
Key terms
Discussion questions
Assignments
Further reading
Online resources
References
10: The distribution network of the audio-visual in the EU
Introduction: a period of change
Television and radio
Film
Classic vs new distribution techniques
Distribution: European policy
Distribution: national policies
The impact on public sector broadcasting
Chaoter summary
Key terms
Discussion questions
Assignments
Further reading
Online resources
References
11: The consumption of audio-visual material in the EU: trends.
Introduction: assessing the material available
to researchers for the audio-visual: industry - the data.
Sources
Consumption: European trends
Consumption: national trends ? an indication
EU National statistical agencies and the public-private divide
The future: a comment
Chapter summary
Key terms
Discussion questions
Assignments
Further reading
Online resources
References
Index
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Back Cover
"Understanding European Media policies is made
much easier by this timely and authoritative
guide. ?A must buy for all courses and students
who wish to understand the direction of European
media and the issues involved."
Robert Beveridge, Lecturer in Media Policy and
Regulation, Edinburgh Napier University
"Well organised and highly user friendly, this
much-needed book presents a valuable study on
the European media in the digital age. It will
be of interest to Politics, European Studies,
Media Law and Communications Studies and policy-makers working in the field."
Dr Alison Harcourt, Jean Monnet Chair in the
information society, University of Exeter
"Written in an accessible, friendly and easy to
read style Rooke succeeds in achieving his aim:
to enable students to begin to understand the
multi-faceted field of European media. An
invaluable and comprehensive introduction to an
important but complex subject, this is an
excellent combination of text book, study guide and self involving work book. "
Jackie Harrisonis Professor of Public
Communication University of Sheffield and
co-author of European Broadcasting Law and Policy, Cambridge University Press.
Understanding today?s media scene from print to
audiovisual needs a wider view, with an
international media landscape now populated by a
multitude of actors, rapidly changing
technologies, and growing convergence of
delivery. How the EU ? as a major economic and
political power ? creates an overarching media
architecture for its states affects
significantly competing media players and
governments globally, at corporate, national and
transnational levels. This book helps make
comprehensible the European media within a broader global media landscape.
The study of contemporary media often and
rightly concentrates on content. But there are
other approaches and analysis we can use to
complement and enhance our knowledge of the new
digital communication age. This book offers new
ways of looking at the media by combining a
variety of approaches, including how to start
thinking about statistics, relating this to
economics, analysing regulations, and combining
media theories with theories of European Union
integration. The use of such approaches is
especially important in the EU and Europe as the
media differs as much as it converges when we explore the media in its context.
The European Media in the Digital Agethereforeis
a key, innovative and introductory text that
helps you to observe, rethink, and evaluate the
media in the context of this wider world.
Key features
· Provides a framework and range of
analytical tools to help you apply theory and
new forms of statistical analysis to information
towards a better understanding of the European media world.
· Chapters include The EU and the Media,
Understanding the European Media through Data
and Statistics/Economics, Politics, Regulation
and Legislation, The Media landscape of Press
and Publishing, Media Theory in EU Context
· Highlights similarities and differences
between countries in terms of production, distribution and consumption
· 6 themes govern the structure of the
chapters to aid analysis ? diversity of media,
forces for change, complexity, multi-levels,
European integrative environment, cultural values
· In-text features ? case study, stop and
consider, sources, point of view encourage
critical engagement, and key terms, summaries,
websites and further reading take you further.
The European Media in the Digital Age will be
core reading for students of media and
communication studies and of key interest to
students of Politics and Policy, Business
Studies, International Studies and European Studies
Richard Rooke is Senior Lecturer in social and
policy studies at London South Bank University.
Andrea Esser is Senior Lecturer in media and
cultural studies at Roehampton University, London.
