Archive for April 2005

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[eccr] CFP Innovation and Media: Managing Changes in Technology, Products, and Processes

Mon Apr 04 10:19:00 GMT 2005


Innovation and Media: Managing Changes in Technology, Products, and Processes

Papers are being sought for presentation at an international workshop to be held in Stockholm, Sweden, November 11-12, 2005. The workshop is sponsored by the Media Management and Transformation Centre at Jönköping International Business School (Jönköping University), Europe's premier centre on media business issues.

The main objective of the workshop is to promote discussions on how media companies are currently embracing innovation, the levels at which they are doing so, and how their development needs can be best met in the future. The workshop will evaluate the importance and the role of innovation within the media sector and help identify and evaluate the drivers of innovation.  Papers should demonstrate and build upon an understanding of the issues and strategies that bind media firms to new processes and technologies and offer clear guidelines on how media companies can accelerate growth through effective internal and external collaboration.

The management of innovations has implications for the organizational development, human resource management, marketing and financing of media companies. The Media Management and Transformation Centre at Jönköping International Business School is hosting the workshop in order to gather contributions covering relevant issues that influence company strategies, organizational structures, media content management and public interest.

Papers are solicited on issues including:

-	Defining and understanding innovation within the different sectors of the media industry
-	Technologies enabling innovations within media firms (CRM, editorial management systems, advertising systems)
-	Co-operation activities enhancing innovation within the media industry such as strategic alliances, joint ventures and merger and acquisition
-	Convergence of media, telecommunication and Information technology as enabler of innovation
-	New media firms as drivers of innovation
-	Interactivity and online communities as drivers of innovation
-	Human resource management tasks for supporting development and implementation of media firm innovations
-	Innovation and leadership, change and resistance management within leading media companies
-	Processes and development of content innovations
-	Marketing and sales as innovative activities for media companies
-	Environmental monitoring as condition to detect and enable innovation
-	Creativity and innovation
-	Knowledge management and innovation
-	Innovation and rights management
-	Innovation theories application to the media industry

100-word abstracts are due June 17, 2005, with notification of accepted proposals on July 1, 2005. Completed papers are due in mid-October. Send abstracts to:

Dr. Cinzia Dal Zotto, Research Manager
Media Management and Transformation Centre
Jönköping International Business School
P.O. Box 1026
SE-551 11 Jönköping - Sweden
For more information: (cinzia.dalzotto /at/ 

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