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[eccr] 2004 Ninth International Journalism Summer School at St.Petersburg State University
Fri May 21 07:29:04 GMT 2004
MASS MEDIA CENTER
School of Journalism, St.Petersburg State University
ST.PETERSBURG, RUSSIA
NINTH INTERNATIONAL JOURNALISM SUMMER SCHOOL ON
"MODERN MEDIA MANAGEMENT AND MARKETING"
29 June - 7 July 2004
St.Petersburg, Russia
The Mass Media Center of the School (Faculty) of Journalism at St.
Petersburg State University (SPbGU) is inviting journalists, scholars,
educators, students, and communication specialists from around the world to
take part in the Ninth Annual International Journalism Summer School,
beginning June 29. This is the excellent opportunity to widen the view on
media studies studying Russian media and journalism in the political, social,
economic, legal, ethnic and cultural perspective.
Leading university professors and professional journalists will lead this
course, which will include lectures and practical workshops devoted to
several issues, questions and problems related to the development of the
Mass Media. The main subject of the Ninth Summer will be "Modern Media
Management and Marketing". Participants will have the opportunity to
discuss this topic with professional journalists during the site visits to
media outlets as well as during a roundtable scheduled for July 7.
Courses are given by the best faculty and staff of the School of
Journalism at St.Petersburg State University and experienced professionals
from a wide variety of St.Petersburg Media.
The course also includes a cultural program, with sightseeing city bus tour,
excursion to the State Hermitage Museum, and performance at the Marinsky
Theater.
Working languages: English and Russian. The programme will be conducted
in Russian, with English interpretation.
Registration until: 1 June 2004.
The Mass Media Center will provide participants with training, University
Hotel housing, lunches, visits to St.Petersburg editorial boards,
information package, video film on the 2004 Summer School, group
photograph and sightseeing programme during the White Nights Season.
Tuition fee (including training, University Hotel housing, lunches,
information kit, group photograph, video film, site visits, Certificate
of the School of Journalism at the University and cultural programme)
is 34800 (approximately 1222 USD) Russian Roubles for participants from
western countries, 31800 Russian Roubles (approximately 1116 USD) for
participants from developing, CEE (Central and East European) and Baltic
countries and 25800 Russian Roubles (approximately 906 USD) for
participants from Russia and other countries of the Commonwealth of
Independent States (CIS). Discounts for groups are also possible.
Participants can pay money only in Russian Roubles directly in
St.Petersburg or via bank transfer (also in Russian Roubles).
Hotel housing will be arranged in bedrooms of the Hotel <Center of Russian
Language and Culture> of St.Petersburg State University. Participants will be
living in rooms for two persons. The hotel is secure as well as located not
far from the journalism building. Housing in this hotel is included to the
tuition fee. There is an additional opportunity of comfortable hotel housing
for
the Summer School participants:
1. "Moskva" (Moscow) Hotel (Ploshchad' Aleksandra Nevskogo, dom 2,
St.Petersburg. 193317. Russia). The rooms are provided with TVs,
carpets, bathrooms, telephones. The breakfast is included to the price.
Tel.: 7 (812) 274-30-01, 274-20-52 (porter), 274-00-20 (service). Fax for
reservation: 7 (812) 274-21-30. E-Mail: (business /at/ hotel-moscow.ru).
Internet: www.hotel-moscow.ru. After the reservation at the hotel by the
requests the "Moskva" Hotel can send to the participants the formal
invitations for the visa support. Because of the White Nights Season there
is a nead of early reservation of the rooms at the hotel. The Metro (subway)
station "Ploschad' Aleksandra Nevskogo" is located at the Hotel building
(3 stops by the direct line from "Vassileostrovskaya" Metro Station
of the University). The "Moskva" Hotel is popular among foreigners
because of downtown location, good service, security and moderate prices.
2. "Neva" (Ulitsa Chaykovskogo, 17). Tel.: 7 (812) 278-05-04. Fax: 7
(812) 273-25-93. Toilet, shower, telephone and TV are in room. Breakfast is
included. Metro Station: "Chernyshevskaya".
3. "Sportivnaya" (Ulitsa Deputatskaya, 34). Tel.: 7 (812) 235-02-36. Fax:
7 (812) 230-41-44. Metro Station: "Krestovsky Ostrov".
4. "Rossiya" (Ploshchad Chernyshevskogo, 11). Tel.: 7 (812) 329-39-09,
296-73-49, fax: 329-39-39, 296-33-03. http://all-
hotels.ru/spb/rossiya/index.ru.html. Metro Station: "Park Pobedy".
5. "Sovetskaya" Tourist - Hotel Complex (Lermontovskiy Prospekt, 43/1).
Tel.: 7 (812) 329-01-86, 329-0292, 114-12-25. Fax: 329-01-88,
http://www.sovetskaya.spb.ru, http://www.sovetskaya.com. Accomodation at
singles, twins, deluxes, semi-deluxes. Restaurants. Sauna. Metro Stations:
"Tekhnologicheskiy Institute", "Baltiyskaya".
6. "Oktiabrskaya" (Ligovskiy Prospekt, 10). Tel.: 7 (812) 277-62-55, 277-63-
30. Fax: 7 (812) 315-75-01. E-Mail: (hotel /at/ cometo.spb.ru). Grand deluxe and
semi-deluxe class apartments, comfortable single, double and triple rooms.
Metro Stations "Ploshchad Vosstaniya", "Mayakovskaya". Two stops of the
direct line.
7. "Chaika" Apartment Hotel (Serebristiy Boulevard, 38). Convinient
apartments with kitchenettes. Restaurant. Bar. cafe. Shop. Sauna. Solarium.
Gym. Beauty Parlour. Hairdresser's. Laundry. Currency exchange. Parking
and transportation service. Tel.: 7 (812) 301-75-75. Fax: 7 (812) 301-56-22.
http://www.chaika.spb.ru. E-Mail: (resep /at/ chaika.spb.ru). Metro Station:
"Pionerskaya".
Note: Accommodation in the other hotels is not included to the tuition fee.
The are several helpful Web sites about St.Petersburg and hotels reservation
in the area:
http://www.portal.spb.ru
http://www.spb.ru
http://www.fontanka.ru
http://www.rosbalt.ru
http://www.piter.nev.ru
http://www.hotel-moscow.ru
http://all-hotels.ru/spb/rossiya/index.ru.html
http://www.sovetskaya.spb.ru
http://www.sovetskaya.com
Participants are responsible for the trip to St.Petersburg and for getting
of the Russian visas. Visa support is not included to the tuition fee.
For more information, including application materials, contact the Mass
Media Center of the SPbGU Journalism School at: 1-aya Liniya V.O. Dom
26, Office 606. 199004. St. Petersburg, Russia. Telephone / Fax: (7-812)
323-00-67, 321-01-72. E-Mail: (mmc /at/ DR2709.spb.edu) Web site:
http://www.jf.pu.ru and http://www.spbu.ru
Contact person: Dmitry A. Ruschin, Ph.D., Associate Professor, Director
of the International Journalism Summer School and Winter School on Public
Relations at St.Petersburg State University. E-Mail:
(ruschin /at/ DR2709.spb.edu)
MASS MEDIA CENTER
School of Journalism, St.Petersburg State University
1-aya Liniya V.O., # 26, office 606. St.Petersburg. 199004. Russia
Tel/Fax: (7-812) 323-00-67, 321-01-72.
E-mail: (ruschin /at/ DR2709.spb.edu)
(mmc /at/ DR2709.spb.edu)
REGISTRATION FORM
for the Ninth International Journalism Summer School at St.Petersburg
State University on Modern Media Management and Marketing (29
June - 7 July 2004)
Surname (as indicated on passport):
Given names (as indicated on passport):
Title:
Nationality (as indicated on passport):
Birthdate (as indicated on passport):
Passport No (as indicated on passport):
Date of issue (as indicated on passport):
Expiry date (as indicated on passport):
Gender (sex) (as indicated on passport):
Working (studying) place:
Address:
Position:
Specialisation:
Scholar interests:
Education background:
Which Russian Embassy or Consulate will issue your visa (country, city,
address):
What are your expectations of studying in the Summer School:
Languages. English:
Russian:
Private Address:
Telephone work:
Telephone home:
Fax:
E-mail:
Housing. Hotel of the University (included to the fee):
Other:
Method of payment. Bank transfer (only in Russian Roubles):
Cash (only in Russian Roubles):
Signature:
Date:
Please return this form as well as a photocopy of your valid
international passport to the Director of the Summer School Dmitry A.
Ruschin as soon as possible.
NINTH INTERNATIONAL JOURNALISM SUMMER SCHOOL.
MASS MEDIA CENTER. SCHOOL OF JOURNALISM.
ST.PETERSBURG STATE UNIVERSITY. ROOM 606. 1-AYA
LINIYA V.O., DOM 26. ST.PETERSBURG. 199004. RUSSIA.
TEL./FAX: (7-812) 323-00-67, 321-01-72.
E-MAIL: (ruschin /at/ DR2709.spb.edu)
Mass Media Center
School of Journalism
St.Petersburg State University
St.Petersburg, Russia
Ninth International Summer Journalism School
Modern Mass Media Management and Marketing
(29 of June - 7 of July 2004)
The Draft of the Program
Tuesday, 29 June, 2004
10:00-12:00 Registration of participants
12:00-13:00 The starting of the Summer school.
Introduction of the program, introductory speeches of organisators, lecturers and
participants of International Summer Journalism School. Main Hall (room 303)
? Dr. Marina Anatolyevna Shishkina, Professor, Dean, School of Journalism,
President of Russian PR Association.
? Nina Georgievna Boykova, Ph.D., Associate Professor, the Director of Mass
Media Center.
? Dmitry Alexadrovich Ruschin, Ph.D., Associate Professor, the Director of the
International Summer Journalism School and Winter Public Relations School of
the St.Petersburg State University.
? Tatyana Victorovna Vasilyeva, Ph.D., Associate Professor, Deputy Director of the
Mass Media Center, St.Petersburg State University.
13:00-13:30 Organizational Arrangements. The Bookkeeping Office (room 305).
The Tour around the Journalism Department Building (Dmitry A. Ruschin).
13:30-14:30 Welcome Lunch. Cafeteria. Ground floor.
14:30-16:00 Lecture: Technology evolution of Mass Media Management (Grigory Lvovich
Tulchinsky, Honorary member of sciences of Russian Federation, Professor of the
Management and Economics Department, St.Petersburg State University of
Culture and Arts (room )
16:15-19:15 City Sightseeing Bus Tour.
Start from the Journalism Department Building at 16:10 sharp.
The end of the tour is at the Centre of the Russian Language and Culture
(Capitanskaya street, 3)
Wednesday, 30 June 2004
10:00-11:00 Lecture: The New Concepts of Modern Management and Marketing (Mikhail
Kirillovich Petrov, Ph.D., Deputy Dean School of Journalism, Associate Professor
of the Public Relations and Advertising Department (room )
11:30-12:00 Coffee / Tea Break
12:00-13:30 Continuation of the Lecture by M.K. Petrov (room )
13:30-14:30 Lunch (Cafeteria, Ground Floor)
14:30-16:00 Lecture: The Characteristic Features of Russian Mass Media Market - varieties of
mass media enterprises, competition (Sergey Alexeevich Pochin, the General
Director of Producing TV Company "Teleinvest", Senior Lecturer of the Modern
Periodical Press Department, School of Journalism (room )
16:00-16:15 Break
16:15-17:45 Lecture: Modern Media Management: definitions, varieties, its characteristic
features in Russia (S.A. Pochin), room
18:00-18:45 Optional Presentation: The Usage of Macintosh Equipment of Apple Company by
the staff of mass media organizations (Sergey Alexandrovich Samoletov,
Associate Professor, Ph.D., the Department of Newspapers production and design,
School of Journalism. (Computer Centre of the Faculty)
Thursday, 01 July 2004
10:00-11:30 Lecture: Communicative management and Audit (Dmitry Pavlovich Shishkin,
Ph.D., Associate Professor of the Theory of Communications Department,
St.Petersburg State University) (room )
11:30-12:00 Coffee / Tea Break
12:00-13:30 Lecture; The characteristic features of mass media law regulations (Andrey
Valer'evich Vorob'ev, Deputy Chief of Information Regulation Office, City
Administration of St.Petersburg (room )
13:30-14:30 Lunch
14:30-16:00 Lecture: Mass Media Top Manager: the special role of an editor-in-chief and of a
producer (S.A.Pochin) (room )
16:00-16:30 Break
16:30-18:00 Lecture: Advertising Management in Mass Media (S.A.Pochin) (room )
Friday, 02 July 2004
10:00-11:30 Meeting: News in Modern TV: management characteristic features (Anton
Nikolaevich Gubankov, the chief of Information Service of St.Petersburg TV and
Radio Company) (room )
11:30-12:00 Coffee/Tea Break
12:00-13:30 Meeting: the characteristic features of commercial radio-station management and
marketing (Oleg Konstantinovich Rudnov, The General Director of Radio
"Baltica" (room )
13:30-14:30 Lunch
14:30 Visit to the Information and Analytical Agency of Journalism Investigations of
Andrey Konstantinov (Ulitsa Zodchego Rossi, 1/3, Entrance 6). Meeting with
Director Andrey Dmitrievich Konstantinov, Deputy Director Andrey Anatolievich
Potapenko and other staff members is starting at 15:30
Saturday, 03 July 2004
10:00-11:30 Training: The objective market. Choosing of the segment, product positioning,
creating a unique sale/trade offering (Vladislav Vsevolodovich Sinalnitsky, the
President of the Inter-regional Media Consulting Centre) room
11:30-12:00 Coffee/ Tea Break
12:00-13:30 The continuation of the training (V.V. Sinalnitsky) room
13:30-14:30 Lunch
14:30-16:00 The end of the training (V.V.Sinalnitsky)
16:00-16:15 Break
16:15-17:45 Training: Conflict energy of the editorial staff and advertising department
(Arkady Nikolayevich Vorotilin, the councilor of Inter-regional Media Consulting
Centre) room
Sunday, 4 July 2004
12:00-17:00 Visit to the State Hermitage Museum (Dvortsovaya Nab. 34). Beginning of
excursion at 12:15.
Monday, 5 July 2004
10:00-11:30 Lecture: Economics of Media (Alexander Alexandrevich Jurkov, Ph.D. Associate
Professor, Chair, Modern periodical Press Department, School of Journalism,
St.Petersburg State University).
11:30-12:00 Coffee/Tea Break
12:00-13:30 Lecture: Peculiarities of Informational Business (A.A. Jurkov).
13:30-14:30 Lunch
14:30 Visit to the News Agency "ROSBALT" (Konnogvardeysky Boulevard, 27).
Meeting at the News Agensy will start at 15:30.
17:30 Visit to the Press Service of the Mariinsky Theatre (Teatralnaya Square. Entrance
12). Meeting with Chief Editor Oksana Tokranova.
19:00 "La Bogemia" 4 acts Opera, Music by Jakomo Puchiny, Conductor Michail
Agrest. Libretto by J.Jabosy and L.Illiky. Perfomed in the Italian language.
Duration - 2 hours 25 minutes.
Tuesday, 6 July 2004
10:00-11:30 Lecture: Use of New Informational Technologies in Media; search of information,
making of sites, electronic commerce, protection of information (Pavel Pavlovich
Zhitnuk, Director of Internet Department of Rosbalt News Agency).
11:30-12:00 Coffee/Tea Break
12:00-13:30 Lecture: Actual problems of distribution of printed production (Michail
Victorovich Matasov, "Moscow News" Publishing House, Distribution Director).
13:30-14:30 Lunch
14:30 Visit to Holding RIA "Leningrad" - "Pronto-Petersburg" (A. Nevskiy Street, 9).
Meeting with Director General of RIA "Leningrad" - Ltd.Co "Pronto-
Petersburg", Editor-in-Chief of newspaper "Economica i Vremya" Alexander
Ivanovich Evseev will start at 15:30.
Wednesday, 7 July 2004
10:00-11:30 Lecture: Internet-Newspaper: component of success on the example of work of
project "Fontanka.Ru" (Andrey Anatolievich Potapenko, Deputy of Director of
Agency of Journalism Investigations). Computer Center.
11:30-12:00 Coffee/Tea Break
12:00-13:30 Lecture: Informational systems in Management (Alexander Polonsky, Chief of
Department of nets of Informational technologies of Research Institute Ltd.Coy
"Electromera", Ph.D.). Computer Center.
13:30-14:30 Lunch
14:30-16:00 Round Table: Modern Management and Marketing in Media: Russian and
International Experience (Dmitry A. Ruschin, Ph.D., Associate Professor,
Director, International Summer Journalism School, Alexander A. Jurkov, Ph.D.,
Chair, Modern Periodical Press Department School of Journalism, St.Petersburg
State University).
16:00-16:15 Break
16:15-17:00 Closing Session and Evaluation. Presenting of the Certificates, Copies of Summer
School Video Film and Group Photograph (Dr. Marina A. Shishkina, President of
Russian PR Association, Dean, School of Journalism, Nina G. Boykova, Ph.D.,
Associate Professor, Director of Mass Media Center; Dmitry A. Ruschin, Ph.D.,
Associate Professor, Director, International Summer Journalism School, Tatyana
V. Vasilyeva, Ph.D., Associate Professor, Deputy Director, Mass Media Center).
Room 303.
17:00-18:00 Farewell Drink. Summer School Video Film Review.
Classes of International Summer Journalism School will be conducted at the
building of the School of Journalism at St.Petersburg State University (1 Line
Vasilyevsky Ostrov, 26. St.Petersburg, Russia. Metro (Subway) Station
"Vasileostrovskaya").
Dmitry A. Ruschin, Ph.D., Associate Professor, Director of the International
Summer Journalism School in St.Petersburg.
E-mail: (ruschin /at/ DR2709.spb.edu)
Our Address:
Mass Media Center. School of Journalism. St.Petersburg State University
1 Liniya V.O. ? 26, office 606. St.Petersburg. 199004. Russia
E-mail: (mmc /at/ dr2709.spb.edu)
Internet: http://www.jf.pu.ru
Tel.: (7-812) 323-00-67.
Fax: (7-812) 321-01-72.
---
Dmitry A. Ruschin ((ruschin /at/ DR2709.spb.edu))
St.Petersburg State University
http://www.jf.pu.ru
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