[eccr] EUPRERA: Public Relations and the Public Sphere

Public Relations and the Public Sphere
(New) Theoretical Approaches and Empirical Studies

September 23-26, Leipzig (Germany)



The European Public Relations Education and Research Association [EUPRERA] 
and the Deutsche Gesellschaft für Publizistik- und 
Kommunikationswissenschaft [DGPuK] organize a joint conference in Leipzig 
(Germany), September 2326, 2004. Therefore the EUPRERA Annual Congress 
2004 and the Annual Conference 2004 of the DGPuK-Division Public Relations 
and Organizational Communication are held together. Both organizations 
invite all interested colleagues and welcome the submission of papers for 
the upcoming Annual Congress 2004.


The conference focuses on the public sphere as a concept vital to an 
understanding of the roles and functions of Public Relations within 
society. Papers should address one or more of the following key issues:

Models and Metaphors

§               (New) Theories of the public sphere
§               Mechanisms, dynamics and effects in the public sphere: 
attention, trust and reputation
§               Communicating in the public sphere

Public Relations and the Public Sphere

§               PRs role in creating / shaping the public sphere: 
theoretical underpinnings & empirical data
§               The court of public opinion: the power of the public to 
limit and to legitimize
§               Ethical questions: PRs responsibility for the public 
sphere and moral regulations
§               Topology and anatomy: instruments and methods of mapping 
and segmenting

The Public Sphere in a Changing World

§               Beyond Habermas: The political, the commercial and the 
public sphere
§               Global, local and glocal spheres: heterogeneity & homogeneity
§               Third-party (i.e. governments and other regulating bodies) 
regulations of PR activities: Lobbying, Media Relations, Financial PR, 
Consumer PR, Health PR, Political Consultancy, etc.
§               The self-reflecting public sphere

Anyone interested in presenting a paper on the above-related topics is 
invited to submit a 450-word abstract (in English language only) for 
consideration to EUPRERA and DGPuK. Contributions will be reviewed by four 
representatives of EUPRERA and DGPuK.
Deadline for abstracts: March 31, 2004

Contact:      Prof. Dr. Günter Bentele
Universität Leipzig, Institut für Kommunikations- & Medienwissenschaft
Lehrstuhl Public Relations / Öffentlichkeitsarbeit
Ritterstr. 24; D-04109 Leipzig (Germany)
Tel:. +049 / (0)341 /  9 73 57 30
Fax: +049 / (0)341 /  9 73 57 48
E-Mail: (bentele /at/ uni-leipzig.de)
for further information: 
<http://www.euprera.org/>www.euprera.org  --  www.dgpuk.de  -- 
<http://www.uni-leipzig.de/~prkmw>www.uni-leipzig.de/~prkmw



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Carpentier Nico (Phd)
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Katholieke Universiteit Brussel - Catholic University of Brussels
Vrijheidslaan 17 - B-1081 Brussel - Belgium
T: ++ 32 (0)2-412.42.78
F: ++ 32 (0)2/412.42.00
Office: 4/0/18
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Media Sociology (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.30
F: ++ 32 (0)2-629.28.61
Office: C0.05
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E-mail: (Nico.Carpentier /at/ kubrussel.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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