[eccr] CFP: Judging a book by its cover 30/1/04

>call for papers...
>
>Judging a book by its cover:
>fans, publishers, designers and the advertising of books
>Edited by Nicole Matthews and Nickianne Moody,
>Media and Cultural Studies, Liverpool John Moores University
>
>Book covers have long been the sole preserve of collectors and art
>historians.  This collection will draw a new range of disciplinary
>perspectives -  cultural studies, business and marketing, the history of the
>book and literary studies - to make sense of book covers in the wider
>context of publishers' publicity and the marketing of books.
>
>Taking its starting point the contemporary marketing of popular fiction,
>this collection will focus on the publishing industry from the twentieth
>century and beyond.  Our aim is to place the book cover and publishers'
>publicity in an international context, highlighting the global circulation
>of books and ideas about how to market them.  We are particularly keen to
>bring together accounts of the industrial context of the advertising of
>books and discussions of the way readers make sense of the publicity for
>books.
>
>Some possible topics include:
>- readers' responses to publishers' publicity
>- libraries and the use of the book cover
>- the publishing industry's marketing mix
>- popular genres, fans and negotiations over the book cover
>- cover art, self-improvement and the marketing of 'distinction'
>- marketing 'difference' through the book cover
>- the star author in popular and high brow publishing
>- histories of publishers' publicity: the twentieth century and beyond
>- the book cover as an intertextual marketing tool
>- international differences in the marketing of books
>-convergence in the media industries and the promotion of books
>
>We hope the completed book will be useful, not just for academic readers,
>but also for undergraduate students of consumer culture, advertising and
>marketing, global media industries, contemporary literary and popular
>cultural studies.   Consequently, we are looking for papers which can
>explain key concepts in these subject areas in an accessible way as part of
>their exploration of publishers' publicity and book covers.
>
>Please send abstracts of no more than 300 words and a short biographical
>note to:
>
>Nicole Matthews, Media and Cultural Studies, Dean Walters Building,
>Liverpool John Moores University, Liverpool L1 7BY, Ph: + (0) 151 231 5045,
>Fax: + (0) 151 231 5049, E-mail: (N.D.Matthews /at/ livjm.ac.uk)
>
>
>Deadline for abstracts: January 30, 2004
>
>More information soon at the website for the Association for Research in
>Popular Fictions: http://www.arpf.org.uk/

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Carpentier Nico (Phd)
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Katholieke Universiteit Brussel - Catholic University of Brussels
Vrijheidslaan 17 - B-1081 Brussel - Belgium
T: ++ 32 (0)2-412.42.78
F: ++ 32 (0)2/412.42.00
Office: 4/0/18
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Media Sociology (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.30
F: ++ 32 (0)2-629.28.61
Office: C0.05
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E-mail: (Nico.Carpentier /at/ kubrussel.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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