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[eccr] SMS VOLUME TO GROW, PRICES TO FALL

Tue Apr 30 06:28:53 GMT 2002


EU - SMS VOLUME TO GROW, PRICES TO FALL
Twelve per cent of all revenue made by European mobile operators as of
April 2002 comes from short message service (SMS), according to a new
research study by Forrester Research. European mobile operators report
they support an average of 156 million SMS messages per month. The
research firm has predicted this total to grow up to 11.5 billion
messages by 2004. The research, based on interviews to 20 European
mobile operators, also pointed out that, although the number of SMSs
will rise over the years, prices will fall. Forrester predicts that SMS
revenue in Europe will decline from E19.6bn in 2003 to E11.8bn by 2007.

Story URL:Emarketer -
http://www.emarketer.com/estatnews/estats/wireless/20020424_forr.html

Forrester Research -  http://www.forrester.com

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