[eccr] Strategic Media Relations Training Opportunity

COULD YOU PLEASE PASS THIS ON TO ANYONE WORKING WITH MEDIA IN THE MIDDLE
EAST THAT MIGHT BE INTERESTED
The Center for Development Communication is holding its next International
Executive Media and Television workshop in Beirut from June 17th to 20th,
2002. The workshop is for professionals working in the fields of
development, the environment, democratization and human rights who interact
with the media and who want to be more effective communicators.

Participants in past workshops have included officials from government
departments, non-government organizations and United Nations staff of
various levels, from technical information officers to senior managers and
resident representatives. All share a common desire to improve their media
skills.  This workshop is very relevant to organizations such as yours.
What past participants to these and other CDC sponsored events have said
about the learning :

"What I learned from the media workshop I attended proved very useful
[when] we were suddenly confronted with hundreds of demands for TV & radio
interviews during a crisis involving children that had been kidnapped."
UNICEF Staff Member in West Africa
"The most practical and entertaining workshop that I've participated in"
Assistant to the UN Resident Coordinator in Asia
"Helped staffers here see the real need for effective communication...
[and] not to engage in "unbabblespeak" Senior Communication Official  for
ESCAP in Bangkok
"Assisted me in enhancing my communication and advocacy skills... I remain
indebted to your endeavors which not only assisted me, but certainly
contributed to the improvement of the image of the United Nations in the
world." UN Resident Coordinator from the Middle East
"The workshops helped me change the way communications was understood
within the UNDP- country office" Public Affairs Officer for UNDP in Africa
"With CDC's deep understanding of the media/image/publicity/communications
issues that UN agency heads are confronted with in a country setting, CDC
was  able to right away pinpoint
the gaps and shortcomings we have in dealing with the media"  UN Resident
Coordinator in the Pacific.
"I have come back to Jordan with warm memories of our encounter. Our meeting
has enriched me as a person. " Communication Officer for UNICEF in the
Middle East.


Our Methodology

The workshop gives participants the hands-on experience of being in
numerous media situations with real working journalists. Each participant
is interviewed separately on camera on all the three full days of the
workshop, and receives individual coaching and peer review. The kinds of
interviews they are asked to give will vary. One day it will be with a talk
show host; another day, an ambush-style news journalist and another with a
documentary filmmaker. In the evenings, the resource team digitally edits
each of the interviews. The following morning clips from the interviews are
played to the group and discussed. Participants see the various ways in
which what they say can be used by the media and, if they are not careful,
taken out of context.
Gain confidence and control during interviews Communicate purposefully and
strategically. Be proactive with journalists and stay on message  rather
than just answering questions. Frame and deliver your messages so as to get
the attention of target audiences.
Be aware of the various needs and requirements of journalists and media
organizations in different parts of the world. Respond appropriately to
different kinds of questions, from loaded questions to controversial
questions to dumb questions
Prepare for crises
Stay clam when under attack

Facilitators
Moncef M. Bouhafa, is the director of the Center. He has designed and
implemented training courses for diplomats, government officials and the
senior staff of international organizations, including the head of United
Nations agencies and UN Under Secretary-Generals. Mr. Bouhafa has worked
for more than twenty years in the field of development communication having
served as the Middle East/North Africa Regional Director for the Johns
Hopkins University's Center for Communication Programs and in various
senior positions at UNICEF.
David Hecht, is deputy director of the Center as well as a journalist. He
has produced news and features for National Public Radio, the British
Broadcasting Cooperation and The New York Times, The Economist, The Miami
Herald, Newsweek, The Christian Science Monitor and many other media
outlets in the United States, the United Kingdom and Australia. He has also
worked for many years for the United Nations as a writer and information
officer.

Piero De Garzarolli is a distinguished senior correspondent with extensive
experience in the Arab World. Currently working for La Stampa, one of
Italy's leading daily newspapers, Mr. De Garazarolli has covered front page
events in over sixty countries including the Israeli invasion of Lebanon
and the Gulf War. As a Middle East Specialist, he has interviewed dozens of
leaders including throughout the region.
Mr. De Gazarolli will provide hands-on training in interview techniques nd
coaching sessions. Mr. Gazaroli has provided media training for golbal
instutions such as the European Management Forum in Davos, Switzerland and
the Food and Agriculture Organization (FAO).
Media Panel
For one of the sessions in the workshop, local and international
journalists are invited to discuss with participants ways in which they can
work with media. Some of journalists that have taken part in the session in
the past were Robert Fisk (the Independent), Maya Beydoun (Al Jazeera TV),
Kim Ghattas (BBC), Courtney Kealy, (ABC News), Rana Sabbagh, Jordan Times,
and local correspondents from Reuters, Agence France Presse and other
national media outlets
Cost
The workshop costs $1500, which includes four nights accommodation at the
le Meridien Commodore with a buffet breakfast, all taxes included. The fee
does not include airfare, lunches and dinners or extras such as telephone,
laundry and room service. CDC also provides one way transport from the
airport to the hotel on request

Registration
Interested applicants are required to fill a registration form, which is
available on the Internet at http://cendevcom.org/regform.html
Applicants sponsored by an organization are also required to complete a
sponsorship form which is at http://cendevcom.org/sponsor.html

We have already signed up several participants and we can only have a
limited number of participants in each workshop so if you're interested
please apply soon. For further information please do not hesitate to
contact me
Look forward to hearing from you.

Moncef M. Bouhafa




Center for Development Communication
PO Box 25228, Washington DC 20007
Home Address 10800 Gainsborough Road, Potomac MD 20854 USA
Telephone 301-765-1175 Fax 301-765-2218 Cell 301-728-5242 (GSM)
on the web at www.cendevcom.org
Ethical Approaches to Participatory Communication in Development



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