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[Commlist] New book: Tactical Publishing: Using Senses, Software, and Archives in the Twenty-First Century
Wed Mar 06 16:03:25 GMT 2024
*New Book: Tactical Publishing!
https://direct.mit.edu/books/oa-monograph/5716/Tactical-PublishingUsing-Senses-Software-and
“Tactical Publishing, Using Senses, Software, and Archives in the
Twenty-First Century”, is now published by MIT Press.
*“A much-awaited sequel to Post-Digital Print, Ludovico offers nothing
less than a stunning manual to what publishing and libraries are in
computational culture. The book is an entire critical vocabulary of the
computational media landscape.”*
—Jussi Parikka, Professor in Digital Aesthetics and Culture, Aarhus
University
*“Guiding us from tactile to tactical, from smellable volumes to the
seemingly infinite scroll of texts on the internet, Tactical Publishing
takes the reader on a wild trip through the experimental fringes of
contemporary publishing, finding new roles and missions for books,
publishers, and libraries in the media ecology of the present and into
the future.”*
—Scott Rettberg, Director of the Center for Digital Narrative and
Professor of Digital Culture, University of Bergen
*“Tactical Publishing succeeds not only in accommodating the
interconnecting continuities and disruptions of old and new publishing
platforms, it also does so within a conceptual matrix of genuine
explanatory power. This book will be an invigorating point of reference
for many years to come.”*
—David Garcia, Professor of Digital Arts & Media Activism and Director
of Experimental Media Research Centre (EMERGE), Bournemouth University
*from MIT Press website:*
“How to level up to the next transformative phase of publishing—with a
critical methodology that transcends the dichotomy of paper and digital
media production.
Publishing is experiencing one of the most transformative phases in its
history. In Tactical Publishing, a sequel to Post-Digital Print,
Alessandro Ludovico explores the forces driving this historical phase,
highlighting the tremendous opportunities it presents. Our task, he
believes, is to develop an alternative publishing system that transcends
the dichotomy between paper and digital media. He focuses first on the
two activities on which publishing is premised—reading and writing (with
an emphasis on writing machines and post-truth in the latter)—and then
deconstructs the concept, proposing alternative strategies inspired by
recent practices and unconventional uses of technology.
Ludovico shows how the radical and strategic use of print in the past
can serve as the basis for our transition to the next phase of
publishing. He argues that the new ecology of publishing should be based
on three main elements: the stimulation of our senses, the role of
software in forming the publishing infrastructure, and the importance of
archives. During this transition from the current post-digital phase to
the next phase, independent publishers and artists, as well as readers
and machines, will enable new structures and actions that realize the
potential of publishing and the preservation of content, thereby
enriching social practices. The author also considers the crucial social
role played by new forms of libraries, as artists and publishers shape
the coming publishing world in its various manifestations. Combining
analytical accounts of tactical strategies with examples from artworks
and experimental practices, the book concludes with a manifesto for
publishing in the twenty-first century and an appendix with a selection
of one hundred publications representing the “periodic table” of future
publishing.
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