[Commlist] New book: Turkish Drama Serials: The Importance and Influence of a Globally Popular Television Phenomenon

*Posting - New open-access book announcement *


Turkish Drama Serials: The Importance and Influence of a Globally 
Popular Television Phenomenon

by Miriam Berg


Turkish Drama Serials: The Importance and Influence of a Globally 
Popular Television Phenomenon, published by Exeter University Press, 
explores the extraordinary global success of Turkish drama serials as a 
significant development in contemporary popular culture. This book 
presents comparative audience data from three different regions to 
explore its ramifications across the Global South. It sheds light on how 
this phenomenon has transformed Turkey—a Muslim-majority country—into 
the world's second-largest producer of scripted television serials, 
captivating audiences from all corners of the globe. The book takes an 
audience-centered approach, investigating the reasons behind the allure 
of Turkish dramas for Arab, Latin American, and Israeli audiences. 
Concurrently, it examines Turkey's changing foreign policy, economic, 
and trade relationships since the turn of the millennium, which have 
coincided with the enormous success of the country's television output. 
Moreover, it analyzes the role and importance of Turkish dramas as a 
soft-power tool by scrutinizing their influence on viewers' perceptions 
of Turkey, its people, and its culture. This volume will appeal to 
professionals working in various disciplines, including media and 
communication, international relations, public diplomacy, sociology, and 
Middle Eastern studies. It is also highly relevant to upper-level 
undergraduates, postgraduate students, academics, scholars, and researchers.


Table of Contents:

Introduction

	• The Turkish Television Industry: From National to Transnational
	• Turkish Drama Serials in the Arab World
	• Fluctuating Turkish–Arab Relations and the Soft Power of Drama Serials
	• The Importance of Socio-Cultural Factors in the Appeal of Turkish 
Serials among Arab Viewers
	• Why Turkish Dramas Resonate with Arab Women: An Analysis of the 
Responses of Women Viewers in Qatar
	• Turkish Drama Serials in Chile
	• Turkish Drama Serials in Israel
	• Summary and Conclusion

Access the book Turkish Drama Serials: The Importance and Influence of a 
Globally Popular Television Phenomenon through the following link:

https://library.oapen.org/handle/20.500.12657/63142


Miriam Berg is an assistant professor in the journalism and strategic 
communication program at Northwestern University Qatar. For more 
information about Miriam Berg, please visit their profile:

https://www.qatar.northwestern.edu/directory/profiles/berg-miriam.html#about

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