[Commlist] New WPCC Journal Issue Published: Advertising for the Human Good

Publication of a new issue of the open access journal WESTMINSTER PAPERS 
IN COMMUNICATION AND CULTURE.

15:2 ADVERTISING FOR THE HUMAN GOOD

Edited by Carl Jones, University of Westminster, UK

westminsterpapers.org/37/volume/15/issue/2/

Matching corporate social responsibility ideals and reflecting the 
social concerns of millennial consumers and audiences is becoming 
increasingly important for brands and even governments. Whilst existing 
publications in academic and professional literature raise concerns over 
the links between capitalist consumerism and advertising, articles in 
this issue highlight different examples of practice or approach that 
have the potential to motivate progressive behaviours in various 
cultures. These include ambient advertising, neuroscience, brands’ cause 
donations, decolonisation and social modelling on the one hand, and 
anti-racism, recycling, sustainable tourism and choice of advertising 
talent, on the other. This issue observes how the evolved practice of 
advertising can work within different ideologies, with the objective of 
generating advertising for the human good but also how change may need 
to come from within advertising and society generally as attitudes 
change over time.

ISSUE CONTENTS

Advertising and the Way Forward

Carl W. Jones

Social Advertising and Social Change: Campaigns about Racism in Latin 
America and Mexico

Fabiola Fernández Guerra

Understanding Authenticity in Digital Cause-Related Advertising: Does 
Cause Involvement Moderate Intention to Purchase?

Wilson Ndasi,  Ediz Edip Akcay

Complicated Green Advertising: Understanding the Promotion of Clothing 
Recycling Efforts

Myles Ethan Lascity,  Maryann R. Cairns

Changing Masculinity, One Ad at a Time

Gry Høngsmark Knudsen,  Lars Pynt Andersen

Where Public Interest, Virtue Ethics and Pragmatic Sociology Meet: 
Modelling a Socially Progressive Approach for Communication

Jane Johnston

How Ambient Advertising is Uniquely Placed to Make Audiences Think

Miriam Sorrentino

Colourism in Commercial and Governmental Advertising in Mexico: 
‘International Latino’, Racism and Ethics

Juris Tipa

Changing Perceptions, Changing Lives – Promoting Intercultural 
Competence and Ethical Creativity through Advertising

Birgit Breninger,  Thomas Kaltenbacher

The World According to Dave Trott: An Interview

Carl W. Jones

Teaching Advertising for the Public Good

Rutherford,  Fiona Cownie

The Palau Legacy Pledge: A Case Study of Advertising, Tourism, and the 
Protection of the Environment

Ismael Lopez Medel

westminsterpapers.org

WPCC is published by the University of Westminster Press for CAMRI, 
University of Westminster


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