Archive for publications, January 2020

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[Commlist] New Book. Grease Is the Word: Exploring a Cultural Phenomenon

Tue Jan 21 17:33:38 GMT 2020





/Grease Is the Word: Exploring a Cultural Phenomenon/
Edited by Oliver Gruner andPeterKrämer
Published by Anthem Press: https://anthempress.com/grease-is-the-word-pdf


Bringing together a group of international scholars from diverse academic backgrounds, ‘Grease Is the Word’ provides a series of fresh and detailed analyses of the cultural phenomenon ‘Grease’. From the stage show’s first appearance in 1971 to twenty-first century responses to the ‘Grease Megamix’, ‘Grease Is the Word’ reflects on the musical’s impact and enduring legacy. With essays covering everything from production history, political representations, industrial impact, music, stars and reception, the book shines a spotlight on one of Broadway’s and Hollywood’s biggest commercial successes. By adopting a range of perspectives, and drawing on various visual, textual and archival sources, the contributors maintain a vibrant dialogue throughout, offering a timely reappraisal of a musical that continues to resonate with fans and commentators the world over. Written in an engaging, accessible manner, the book will appeal to students, academics, and anyone interested in American popular culture.


‘Mining significant new primary materials and offering an admirable array of scholarly approaches, this collection adds much-needed depth to our current understanding of one of the most successful and yet underexamined pieces of American popular film in the twentieth century, the “cultural phenomenon” known as Grease.’

—Barbara Jane Brickman, Assistant Professor of Media and Gender Studies, New College & Department of Gender and Race Studies, University of Alabama, USA

‘Gruner andKrämerhave gathered eleven fascinating essays that dissect Grease and explore the contexts that produced it and sustained its popularity. More than an in-depth examination of the film, “Grease Is the Word” is a major new offering in the study of US cinema and culture.’ —Yannis Tzioumakis, Reader in Film and Media Industries, University of Liverpool, UK

‘This collection brings together a variety of scholars in order to offer an interdisciplinary array of approaches to examine a multimedia phenomenon, using Grease as a lens through which to ask some of the key questions pertinent to film, media and cultural studies – most significantly questions related to stardom, nostalgia, fandom, representation, adaptation and critical reception.’ —Melanie Kennedy (SFHEA), Lecturer in Media and Communication, School of Media, Communication and Sociology, University of Leicester, UK

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