[ecrea] New book: 'Trust, Power and Public Relations in Financial Markets'

New book: 'Trust, Power and Public Relations in Financial Markets' by Dr 
Clea Bourne, Lecturer at Goldsmiths, University of London

The public relations profession positions itself as expert in building 
trust throughout global markets, particularly after crisis strikes. 
Successive crises have tainted financial markets in recent years. Calls 
to restore trust in finance have been particularly pressing, given 
trust’s crucial role as lubricant in global financial engines. 
Nonetheless, years after the global financial crisis, trust in financial 
markets remains both tenuous and controversial. This book explores PR in 
financial markets, posing a fundamental question about PR professionals 
as would-be ‘trust strategists’. If PR promotes its expertise in 
building and restoring trust, how can it ignore its potential role in 
losing trust in the first place?

Chapter contents

1. PR in Financial Markets: ‘Booms and Busts’ in Trust
2. Reframing Trust, Power & Public Relations
3. Promoting State Financial Power: Creditworthiness as Trustworthiness
4. Financial Trade Associations: Territorial Battles for Trust
5. Stock Market Storytelling and Dalliances with Trust
6. Changing Banking Models, Shifting Trust Relations
7. Insurance, Investment, Pensions: Rise of the Robo-Expert
8. Financial Exclusion: PR as Activism and Resistance
9. Organising Silence: Public Relations in Financial Silos
10. Conclusion: Revisiting the Trust Strategist’s Role

See more at: 
https://www.routledge.com/Trust-Power-and-Public-Relations-in-Financial-Markets/Bourne/p/book/9780415719216

Kindle version also available.


---------------
The COMMLIST
---------------
This mailing list is a free service offered by Nico Carpentier. Please
use it responsibly and wisely.
--
To subscribe or unsubscribe, please visit http://commlist.org/
--
Before sending a posting request, please always read the guidelines at
http://commlist.org/
--
To contact the mailing list manager:
Email: (nico.carpentier /at/ vub.ac.be)
URL: http://nicocarpentier.net
---------------