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[ecrea] New book: 'Trust, Power and Public Relations in Financial Markets'
Wed Dec 21 12:29:18 GMT 2016
New book: 'Trust, Power and Public Relations in Financial Markets' by Dr
Clea Bourne, Lecturer at Goldsmiths, University of London
The public relations profession positions itself as expert in building
trust throughout global markets, particularly after crisis strikes.
Successive crises have tainted financial markets in recent years. Calls
to restore trust in finance have been particularly pressing, given
trust’s crucial role as lubricant in global financial engines.
Nonetheless, years after the global financial crisis, trust in financial
markets remains both tenuous and controversial. This book explores PR in
financial markets, posing a fundamental question about PR professionals
as would-be ‘trust strategists’. If PR promotes its expertise in
building and restoring trust, how can it ignore its potential role in
losing trust in the first place?
Chapter contents
1. PR in Financial Markets: ‘Booms and Busts’ in Trust
2. Reframing Trust, Power & Public Relations
3. Promoting State Financial Power: Creditworthiness as Trustworthiness
4. Financial Trade Associations: Territorial Battles for Trust
5. Stock Market Storytelling and Dalliances with Trust
6. Changing Banking Models, Shifting Trust Relations
7. Insurance, Investment, Pensions: Rise of the Robo-Expert
8. Financial Exclusion: PR as Activism and Resistance
9. Organising Silence: Public Relations in Financial Silos
10. Conclusion: Revisiting the Trust Strategist’s Role
See more at:
https://www.routledge.com/Trust-Power-and-Public-Relations-in-Financial-Markets/Bourne/p/book/9780415719216
Kindle version also available.
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