[Commlist] Call for Communication - RESIPROC Annual Conference

*Call for Communication*

*Annual RESIPROC Conference, October 7-8, 2024 (the conference will be 
held in French only)*

*University of Sherbrooke, Quebec, Canada*

*Deadline for submission of presentation proposals: June 14*

*Between Revolutions and Disruptions:*

*The Issues and Challenges of Technological Innovations and Disruptions 
on Professional Communication Practices*

*Note: This conference will take place during Digital Disruptions Week 
organized by the Department of Communication at the University of 
Sherbrooke from October 7 to 9 on the main campus of the University of 
Sherbrooke. The aim of these activities is to facilitate meetings 
between researchers, students, and professionals in the communications 
and marketing industries in an innovative context.*

Contemporary communication is subjected to unprecedented disruptive 
forces. Professionals now have to manage greater complexity in 
sociocultural environments (how to conduct a campaign that is both 
inclusive and niche?) and the daunting certainty of climate change (how 
to navigate between greenwashing and eco-anxiety?).

Major technological disruptions, such as artificial intelligence (AI), 
the data deluge, and robotic or quantum technologies, add to this 
context. Gathered under the banner of digital technology, they produce 
the most striking changes in the field of professional practices. In 
this period of rapid transformation, we invite you to participate in a 
major academic conference aimed at exploring and analyzing the effects 
of these technological transformations on communication spheres and 
discussing them.

Context and Objectives

The issues and challenges related to new forms of professional 
communication linked to digital technology manifest themselves on 
several levels, some of which have already been addressed in the issues 
of the journal Communication & Professionalization or in previous 
RESIPROC conferences. These include the integration of new social 
dynamics, such as managing online comments (issue no. 11, Leveneur & 
Pélissier, 2020), or big data (2023 conference, Coutant & Larroche), the 
new paradigm of metrics (issue no. 9, Peirot & Roginsky, 2019), and new 
professional trajectories (issue no. 7, Baillargeon & Coutant, 2018). 
There is also a need for ad hoc skills (issue no. 3, Coutant & Domenget, 
2015).

After social media, blockchains, and NFTs, after the metaverse and in 
the era of ChatGPT, but also before the arrival of strong AI and quantum 
computers, and without being able to predict what will follow, this 
conference aims to take time to question these rapid and sometimes 
brutal, often trivial and sometimes radical transformations. Thus, the 
papers presented on this occasion will help to understand these 
developments and extract knowledge to better comprehend their impact on 
professional communication practices.

*Thematic Axes of the RESIPROC 2024 Conference:*

*Axis 1: New Forms of Communication in the Context of Digital 
Transformation*

The adoption of AI in organizational communication strategies: 
opportunities, issues, and challenges;

The impact of algorithms and datafication on professional communication 
practices;

Adapting communications to social media trends (TikTok, Twitch, Telegram…).

*Axis 2: Emergence of New Forms of Communication in Organizations*

The implications of digital technologies on internal communication 
within organizations;

Adapting organizational structures in the era of technological disruptions;

Managing complex information flows in dynamic organizational environments.

*Axis 3: New Professional Practices in Political, Public, and Social 
Communication*

The evolution of political communication strategies in a digital context;

The roles of digital technologies in public and social communication.

*Axis 4: Professional Practices in Marketing Communication in the 
Context of Technological Disruption*

The ethics and challenges related to the use of new technologies in 
marketing communication;

The impact of AI and data on the personalization of marketing 
communication campaigns;

The use of algorithms to optimize digital marketing communication 
strategies.

*Varia: Innovation and Trends in All Other Forms of Communication Practices*

Communicational innovations outside traditional frameworks;

Emerging trends and perspectives in professional communication practice;

The challenges of teaching communication in the context of digital 
disruption;

Any other topic relevant to the work associated with RESIPROC.

We strongly encourage original and relevant contributions that will 
foster discussions and promote a better understanding of the 
opportunities and challenges related to various forms of professional 
communication practices in an era of complexity, uncertainty, and 
technological disruptions.

Plenary sessions, interactive workshops, and thematic presentations with 
communication professionals will be organized to encourage fruitful 
exchanges and debates. For further information, please contact the 
organizers.

*Preliminary Program for Digital Disruptions Week:*

  * *October 7*: RESIPROC conference day with scientific presentations
  * *October 8*: RESIPROC conference day with presentations oriented
    towards students as well as industry professionals and experts. This
    special day will feature keynote speeches, panel discussions, and
    workshops at the UdeS Cultural Center.

*Note: October 9 will be dedicated to a study day and workshops on 
projective research methods (design fiction, speculative design, 
imagination collection, etc.) *involving researchers, students, and 
practitioners. This study day will also be open to participants of the 
RESIPROC conference.

*Submission Guidelines:*

We invite researchers, practitioners, and experts to submit a 
presentation abstract (maximum 300 words) by the deadline of *June 14, 
2024*.

Proposals should include a title, the names of the authors, their 
institutional affiliations, and 5 to 6 relevant keywords. The organizers 
commit to returning an evaluation no later than *June 28, 2024*.

Exceptionally, graduate and post-doctoral students may, upon acceptance, 
present via videoconference (Teams). Please specify this option in the 
proposal.

*Submission of presentation or panel proposals:*

  * *Proposals must be anonymized.*The title page containing the author
    information and the anonymized proposal should be saved in separate
    documents.
  * Proposals should be sent to (resiproc /at/ usherbrooke.ca)
    <mailto:(resiproc /at/ usherbrooke.ca)>

*Conference Registration:*

Registration and admission to the conference are*free*. Additionally, 
lunch will be graciously provided to the speakers.

*Conference Location:*

University of Sherbrooke

2500 Boulevard de l'Université, Sherbrooke, Quebec, Canada J1K 2R1

*Organizing Committee*: (resiproc /at/ usherbrooke.ca) 
<mailto:(resiproc /at/ usherbrooke.ca)>

Marc D. David, University of Sherbrooke

Élyane Jourdenais-Lemaire, UCLouvain

Julien Pierre, University of Sherbrooke

Nadine Vincent, University of Sherbrooke

*Scientific Committee*

  * Dany Baillargeon, University of Sherbrooke
  * Nicolas Bencherki, Teluq
  * Vincent Brulois, Université Sorbonne Paris Nord
  * Marie-Eve Carignan, University of Sherbrooke
  * Olivier Champagne-Poirier, University of Sherbrooke
  * Alexandre Coutant, UQAM
  * Patrice de La Broise, University of Lille
  * Jean-Claude Domenget, University of Franche-Comté
  * Christian Desîlets, Université Laval
  * Salma El Bourkadi, University of Lille
  * Ivan Ivanov, University of Ottawa
  * François Lambotte, UCLouvain
  * Valérie Laroche, ENSSIB
  * Valérie Lepine, University Paul-Valéry Montpellier 3
  * Fabienne Martin-Juchat, University Grenoble Alpes
  * Jean-Luc Moriceau, Institut Mines-Telecom/Telecom École de
    Management – LITEM
  * Laurent Morillon, University of the French Antilles
  * Bernard Motulsky, UQAM
  * Julien Tassel, Sorbonne University
  * Stéphanie Yates, UQAM

*About RESIPROC (resiproc.org)*

The International Network on the Professionalization of Communication 
(RESIPROC) aims to bring together communication professionals from the 
business world, academia, and research to study the professionalization 
of communication roles and functions. Comprising researchers and 
practitioners from several Francophone countries, RESIPROC was 
established to understand the evolution of communication practices, 
examine the role of university communication programs, strengthen 
dialogue between professional and academic communities, and ultimately 
define what is meant by the professionalization in and of communication.

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