[Commlist] CfP - ICA post-conference on The impact of public relations and promotional communication on human rights, inequalities and social justice: Interdisciplinary reflections and future directions

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'The impact of public relations and promotional communication on human 
rights, inequalities and social justice: Interdisciplinary reflections 
and future directions'

ICA 2024 Post-Conference 25 June 2024, Tuesday 25 June, 09:30-17:00, 
Gardens Point Campus, Room P419
Queensland University of Technology, Brisbane

Division Sponsors: Public Relations and Popular Media and Culture
Call for Papers

Over the past decades, interest has grown in the importance of public 
relations and other forms of promotional communication for both dominant 
groups and activist movements resisting domination and promoting change. 
In the context of promotional culture (Davis, 2013), detailed and 
nuanced analyses of everyday promotional practices appear in a wide 
range of scholarly fields. A wide range of interdisciplinary insights 
(e.g. political economy, humanitarian communication, cultural studies, 
queer theory, feminist theory, post-colonial theory, critical race 
theory) have provided new ways of interrogating the power exercised by 
promotional professions in these contexts.
These detailed analyses of the promotional professions’ political, 
economic and socio-cultural impact, embrace theories and empirical sites 
that extend our thinking far beyond functional deconstructions of 
organisational practice in the global North and West. They reorient our 
scholarship to consider how promotion can be used flexibly, in a range 
of settings and using a range of tools, for collective rather than 
individual ends – giving voice to subaltern groups and supporting their 
struggles (Chaidaroon & Hou, 2021; Dutta, 2016), as well as providing 
agency in global crises such as climate change (Munshi and Kurian, 2021).
Nonetheless, opportunities still exist to enrich and develop existing 
work by adopting a more interdisciplinary and collaborative approach. 
Conversations about public relations and promotional practices between 
colleagues with different disciplinary underpinnings (e.g. public 
relations and humanitarian communication; critical consumption studies 
and environmental communication) have the potential to expand the 
theoretical and empirical topographies of our investigations.

In this post-conference, we aim to extend the potential of existing 
research by fostering productive, interdisciplinary conversations 
between scholars from across media and communications who have an 
interest in the influence of public relations and other promotional 
professions on struggles over rights, inequalities and social justice. 
Papers will respond to the main conference theme and align with recent 
calls to adopt a more human-centred and socially impactful approach to 
research (Ciszek, Place, & Logan, 2022; Munshi & Kurian, 2020; Waisbord, 
2020). We invite papers that engage critically with PR and other 
promotional industries, tools and practices, as well as the ambivalence 
that promotion introduces both for those who claim rights and 
recognition, and for those who try to preserve their own power and 
privilege.
We welcome submissions from scholars at all stages of their career, a 
wide spectrum of disciplinary perspectives, as well as contributions 
that focus on marginalised locations and populations, and forms of 
promotion that have received limited attention from scholars thus far. 
Submissions may address, but are not limited to, the following 
questions:  1.	What role can PR and promotional practice play in making 
sense of and healing the widespread suffering of human and non-human beings?
2.	What tensions and contradictions characterise the ways in which PR 
and promotional tools are used to pursue human rights, social justice 
and equality? 3.	What methodological challenges might an orientation 
towards human rights, inequalities and social justice bring for research 
on PR and promotional communication? 4.	How can scholars of PR and 
promotion reconcile the contemporary ‘wicked problems’ that underpin 
current global crises, with the theoretical tools at their disposal? 
What new theories and methods are needed to address these crises?
5.	What can a more robust theoretical and empirical ‘conversation’ 
between scholars of public relations and promotional communication 
offer, in the pursuit of more impactful, justice-oriented scholarship? 
6.	In what ways do PR and promotional theories shed light on 
contemporary crises, and how can the empirical reality of contemporary 
crises extend our theoretical thinking?
7.	Within a socio-political landscape characterized by acute 
polarization that makes dialogic, deliberative communication difficult, 
what can critical theory offer to scholars of PR and promotional 
communication? 8.	How can PR and promotional research and practice 
address the structural inequalities and systematic issues that prevent 
the fulfilment of human rights across different contexts (e.g., 
environmental crisis, health care, disaster management)?
9.	How can PR and promotional communications leverage/navigate the 
advantages of digital technology, tools, and platforms to advance 
rights, equality and social justice, while not losing sight of the 
entrenched digital divisions across different socio-cultural groups? 10. 
What (new) insights can a critical, human-centred approach to PR and 
promotional communication theory and practice provide about our 
collective (in)humanity in the digital age?
Abstract submission and notification of acceptance
Abstracts of 500 words should be submitted to the conference email: 
(PromoPostCon2024 /at/ gmail.com) by January 26, 2024. Submissions should 
include author names, affiliations, and the contact information for the 
corresponding author.
Acceptance notifications will be provided by February 23, 2024 and the 
full programme will be released on 26 April 2024.
Any questions about the post-conference or submission may be directed to 
the conference email, (PromoPostCon2024 /at/ gmail.com)

Organisers: Lee Edwards, London School of Economics and Political 
Science, (l.edwards2 /at/ lse.ac.uk)
E. Ciszek, UT Austin, (eciszek /at/ utexas.edu) Jenny Hou, Queensland 
University of Technology, (jenny.hou /at/ qut.edu.au)
Kate Fitch, Monash University, (kate.fitch /at/ monash.edu)

Cost: USD $50 / AUS$75
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