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[Commlist] Call for Book Chapters : Public Relations and Strategic Communications Management in Emerging Economies
Thu Jun 01 14:22:47 GMT 2023
*Edited Book Volume on Public Relations and Strategic Communications
Management in Emerging Economies*
*Call for Book Chapters*
*Book Editors*
Dr. Genevieve Bosah, University of Hertfordshire, U.K
Prof. Robert E. Hinson, Ghana Communications Technology University
Dr. Eric Ade, School of Journalism and Communication, Drake University
*Book title: *Public Relations and Strategic Communications Management
in Emerging Economies.**
*Contemporary Challenges and Issues in PR and Communications Management
in Emerging Economies*
Public relations (PR) have become an integral part of business,
politics, and society at large. It plays a crucial role in shaping
public opinion and influencing the way organizations are perceived.
While much has been written about PR practice in developed countries,
there is a dearth of literature on the subject in Africa and emerging
economies. According to Hoskisson et al. (2000), emerging economies are
best described as low-income, quickly rising countries that utilize
liberalized economics as their primary growth drivers. The nations that
are today classified as emerging markets were regarded as less developed
nations just before the turn of the twenty-first century (The Economist
2014). The authors' research indicates that this transformation is
connected to economic expansion. Previously classified as less developed
nations, these regions are now becoming global rivals. This review aims
to address this gap by examining existing literature on public relations
practice and the perspectives of practitioners operating in emerging
economies.
As a growing industry, public relations emerged in response to popular
protest and demands for reform (Culip, S.M; Center, A.H; Broom, G.M.,
1994), addressing the prevalence of threats to the benefit of business
and government at the turn of the twentieth century. This gave the
industry prominence and transformed the archaic forms of communication
into a commercial enterprise, and in the words of (Jansen, 2017), “PR
divorced communication from conviction and turned it into a profitable
mercenary venture”. The growing concern in public relations and
communication globally, is survival. Surviving in a world facing various
upheavals such as: instant social and economic changes, amplified
political discord, global furore, climate crisis, the Covid 19 pandemic
and its effects, war in Ukraine and a swiftly evolving media landscape
has created a paradigm shift in the way that humankind operates, it is
therefore by no means, business as usual. According to (Jansen, 2017),
“we are all in PR now, is there a way out?” This paper focuses on the
challenges and issues in public relations and communication in relation
to emerging economies.
The practice of public relations in emerging economies is relatively new
compared to developed countries. However, it is growing rapidly, driven
by the need for organizations to communicate effectively with their
stakeholders. According to Thompson (2018), the growth of PR in Africa
especially Ghana is fuelled by the increasing awareness of the
importance of reputation management, the need for stakeholder
engagement, and the growth of social media.
Over the years, a growing number of PR scholars, primarily from America,
have sought to introduce various models of inquiry that focuses on the
ways in which PR practice support the achievement of ‘excellence’ in the
performance of large organisations. (Dozier, D.M; Grunig, L.A; Grunig,
J.E, 1995), propose four specified areas in which proficiency is
required to achieve excellence as a top communicator: negotiation,
research, strategic management, and persuasion. Whilst the text suggests
this for those in top management positions, it should be known that in
the world of public relations and communication today, these specified
areas and more, like crisis management, media relations, reputation
maintenance management, leadership, measuring the effectiveness of
communication activities (2016) are not for key managers only, but
should be sought after by every media professional who wants to stay
relevant in the industry. This gives context to the principal challenge
of public relations and communication in emerging economies: environment.
*Brief description of project’s scope and content*
This edited book will examine emergingissuesrelated
toPRpracticeinemerging economies. Public relations and communications
play important roles in emerging economies. In these countries,
companies and organizations often face unique challenges when it comes
to building and maintaining their public image. These emerging economies
are experiencing rapid digitisation which provide new opportunities for
companies and organisations to connect with audiences. This has led to a
strong understanding of local context and the ability to adapt to the
unique challenges and opportunities that the regions present
One of the key challenges for public relations and communications
professionals in emerging economies is to find effective ways to reach
and engage with their target audiences. This may involve using a mix of
traditional and digital channels, such as print media, radio,
television, and social media.
Another challenge is to build trust with stakeholders, especially in
cases where the public may be sceptical of the intentions of companies
and organizations. This can be achieved through transparent and
authentic communication, as well as through actions that demonstrate a
commitment to corporate social responsibility.
We solicit contributions – both theoretical and empirical from scholars
in these regions that explore the challenges, issues and successes in
public relations and communications in emerging economies and how
practitioners have utilised creative and adaptive strategies to respond
to the needs and concerns of local communities and stakeholders.
We call for submissions related, but not limited to, the following
themes:
Conceptual Areas
1.
Digital PR
2. Beyond Traditional Platforms: Exploring New Frontiers of Media
3. Artificial intelligence in PR
4. Navigating Disruption: Adapting to Changing Media Landscapes
5.
Reputation & Crisis Management
6.
Redefining Storytelling: Media in the 21st Century
7. Unveiling the Media Revolution: Trends, Technologies, and
Transformations
8.
The Media Mosaic: Exploring New Dimensions of Communication
9.
From Screen to Stream: Media Consumption in the Digital Era
10.
Beyond Borders: Global Perspectives on Media Evolution
11.
Media Breakthroughs: Emerging Technologies and Their Impact
12.
The Human Connection: Embracing Empathy in the Digital Media
Landscape
13.
Public Relations Activism in organizations
14.
PR Ethics and corporate advocacy
15.
Multicultural perspectives and strategies
16.
PR’s role in social movements
17.
Feminism in PR and strategic communications
18.
Relationship management
19.
Public relations, politics and the media
20.
PR and engagement in the charities/non-for-profit sector
21.
Persuasion and Influencer management
22.
Future trends and challenges
**
*Sectorial Areas*
1. Public Relations and Strategic Communications Management in
Manufacturing
2. Public Relations and Strategic Communications Management in
Agribusiness
3. Public Relations and Strategic Communications Management in Mining
4. Public Relations and Strategic Communications Management in Real Estate
5. Public Relations and Strategic Communications Management in the
Energy Sector
6. Public Relations and Strategic Communications Management in the Oil
& Gas Sector
7. Public Relations and Strategic Communications Management in the
Financial Services Sector
8. Public Relations and Strategic Communications Management in the
Marketing Communications Sector
9. Public Relations and Strategic Communications Management in the
Communications and Technology Sector
10. Public Relations and Strategic Communications Management in the
Health Services Sector
11. Public Relations and Strategic Communications Management in the
Hospitality and Tourism Sector
*Submission and Enquiries *
Abstract Submission: June 30th2023
Submit a 200-word abstract (tog.bosah /at/ herts.ac.uk)
<mailto:(g.bosah /at/ herts.ac.uk)>
100-word bio
5-6 key words
*Full chapter guidelines*
Full chapters should be located/grounded in emerging economies
experience. Full chapters should be between 5,000 -7,000 words including
abstracts, references, tables and figures.
*Submissions Guidelines*
* Abstract submission deadline: June 2023
* Notification of acceptance sent to authors: July 2023
* Full draft of full chapter manuscripts due: Oct 2023
* Manuscript reviews sent to authors:
Tentative publishing date: June 2024 Publishers: Palgrave/Springer
Chapter proposal submissions and enquiries for further information
should be sent to Dr Genevieve Bosah (g.bosah /at/ herts.ac.uk)
<mailto:(g.bosah /at/ herts.ac.uk)>
Additional note: Submitted work must not have been previously
published or under consideration for publication elsewhere.
The Book will be subject to peer and editorial review.
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