[Commlist] CfP Communication Management Forum 2021 - The post-pandemic world

*Communication Management Forum 2021
The post-pandemic world: A bad picture or a good opportunity?

Edward Bernays University College, Institute for Social Research, 
Institute for Tourism
Zagreb, 19 and 20 March 2021*

In addition to the health situation, the coronavirus pandemic has 
affected all segments of society. The economy and social life have 
entered a state of dormancy, interpersonal relationships take place 
under the influence of physical distance or have been transferred to the 
digital world, business travel has proved unnecessary in the world of 
teleconferencing, people's social lives have changed, young people are 
changing patterns for finding a partner, new practices have been 
introduced in the education system, the psychosocial health of 
individuals is under threat. At all levels, the pandemic has completely 
changed the outlook and functioning of the entire world. The question is 
in which direction will societies develop in the future, how will 
citizens behave after the pandemic, how will interpersonal relationships 
be established, but also how will employers and employees, whose 
attitudes have partially changed, behave?
One of the most affected economic activities is tourism. Due to the 
pandemic, the tourism industry has found itself under unprecedented 
pressure around the world. Most domestic and international travel has 
been canceled, leading to a significant reduction in revenue and 
liquidity problems for all of those involved in tourism, and the 
question arises as to how to reactivate the tourism sector in the 
future. Is the solution in launching a series of economic measures for 
the gradual and coordinated launch of tourist services and providing 
special support to tourism companies or will the solution be sought in 
the transformation of mass tourism towards more individualized tourism, 
and priority given to sustainable destinations in the future, all 
supported by a series of marketing campaigns that will refer tourists to 
new models of tourist destinations?
In search of safety, people have begun turning to sources of credible 
and reliable information. In statements by the World Health Organization 
(WHO), addresses by national pandemic headquarters, doctors' statements, 
expert predictions, media reports, and even statements by politicians 
and companies racing to find an effective vaccine, they began to search 
for a benchmark for their own position in a changed society. Therefore, 
the importance of responsible and timely communication of all 
stakeholders who have taken on the role of creators of public opinion 
proved to be crucial. The question remains who to trust?
With the appearance of the pandemic, the consumption of media by media 
users also increased. On the one hand, people began to develop their own 
attitude towards the pandemic with the help of media reports and in 
accordance with their own media competencies, to filter and interpret 
certain news as reliable or fake, which could very well affect their 
reactions toward the entire pandemic. On the other hand, part of the 
population has become dependent on the media as the media has become the 
only available educational tool at all levels of education - from 
kindergartens, primary and secondary schools to higher education and 
lifelong learning. Educational workshops from all parts of the world 
have become available to everyone regardless of place of residence. The 
question is what position will the media assume after the pandemic, will 
they be able to defend themselves against fake news and sensationalism, 
or will they succumb to the pressure of profit and look for new sources 
of news in the world of sensationalism?
Aiming to bring together a wide interdisciplinary circle of researchers, 
the fourth edition of the conference, Communication Management Forum 
2021, is tasked with answering the question of what awaits us after the 
end of the pandemic. Is the picture of the post-pandemic world positive 
or negative? What have we learned from the pandemic to become a better, 
healthier and happier society, but also more successful employees? Will 
the world continue to function as if nothing happened or will we, based 
on the knowledge and experience gained, make use of everything that has 
proven useful in the pandemic? This raises key questions:
• What has changed in the past year? What has remained the same?
• What positives have we learned from the pandemic and can we apply in 
the future?
• What new practices have we introduced and which ones have we returned to?
• How much have occupations, economic activities and the way they 
function changed during the pandemic?
The answers to the previously asked questions are found in an 
interdisciplinary approach that, as a scientific basis and explanation, 
offers a symbiosis of sociology, psychology, communication, political 
and education sciences, economics and marketing. Combining knowledge 
from all of these disciplines leads to a qualitative shift that results 
in the creation of a broader understanding of the changes caused by the 
coronavirus pandemic, as well as how the overall situation will affect 
all spheres of human life with emphasis on interpersonal relationships, 
education, communication, as well as tourism as an important branch of 
the economy. Given the interdisciplinary nature of the conference topic, 
provided is an overview of related topics on which a quality academic 
discussion can be conducted:
• Impact of the pandemic on society and interpersonal relationships
• Impact of the pandemic on business and the employer-employee relationship
• Impact of the pandemic on the business productivity of the working age 
population
• Impact of the pandemic on business and private life
• Family and social entrepreneurship in the function of sustainable 
tourism development
• Consequences and results of socially responsible behavior of companies 
in the pandemic
• New forms and ways of business communication in the business world
• Crisis communication in response to the pandemic
• Public appearances of creators of public opinion (organizations, 
doctors, scientists, companies, politicians)
• The role of the media in education
• Online teaching - a necessary evil or a good solution
• Pandemic media coverage and the spread of mass panic
• Disinformation and critical evaluation of information
• The role of media and new technologies in tourism - a shift from 
manipulation to co-creation
• Metamorphosis of tourism through rural development
• New tourism products for tourism of the new age
• A new paradigm of tourism
• Networking by connecting special forms of tourism
• Emotional communication through experience and interpretation in a 
tourist destination
• Tourist destination as a place for personal development
• Creative industry in creating experiences in tourism
• Models of education of local community, employees and stakeholders in 
destinations
We invite scientists, researchers and doctoral students to submit 
presentations on these topics.

ABSTRACT SUBMISSION
Papers proposed for the conference must be based on current and original 
research by the authors. In the paper abstract in Croatian or English, 
ranging from 300 to 500 words, it is necessary to state the goal and 
purpose of the paper, to provide a clear methodology, the key results 
and the practical application and social significance of the paper 
itself. In addition to the abstract, it is necessary to send information 
about the authors (scientific-teaching grade, institution, address, 
telephone number, e-mail). Abstracts must be sent to 
(commforum /at/ bernays.hr) <mailto:(commforum /at/ bernays.hr)> by 17 January 2021.

OFFICIAL CONFERENCE LANGUAGES
Croatian and English

HOLDING OF CONFERENCE
The fourth edition of the conference will be held completely online. 
Lectures will be held live in the virtual world. Conference participants 
will subsequently receive all necessary information on how to join and 
participate in the conference.

PUBLICATION OF PAPERS FROM THE CONFERENCE
Peer-reviewed papers from the conference will be published in special 
editions of the academic journals Tourism  and Sociology and Space 
(indexed in Scopus and Web of Science Core Collection - ESCI) as well as 
the academic journal Communication Management Review. Articles should be 
written in English or Croatian in Latin script, and should have between 
5,000 and 6,000 words (font: Times New Roman, 12 pt, 1.5 line spacing). 
Detailed instructions will be given to the authors after confirmation of 
abstract acceptance.

OFFICIAL CONFERENCE WEBSITE
www.commforum.hr <http://www.commforum.hr>

KEY DATES
• Abstract submission: 17 January 2021
• Confirmation of acceptance of abstract and presentation: 15 February 2021
• Conference: 19 and 20 March 2021
• Submission of full papers: 9 May 2021
• Publication of papers in scientific journals: end of 2021 calendar year

REGISTRATION FEES
• Participation with presentation: 100 HRK per author
• Participation without presentation: 50 HRK

CONTACT:
Lana Ciboci, PhD, Assistant Professor
Email: (lana.ciboci /at/ bernays.hr) <mailto:(lana.ciboci /at/ bernays.hr)>
M: +385 91 4669 659









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