[Commlist] cfp: Complexity, Hybridity, Liminality: Challenges of researching contemporary promotional cultures

Please join us for the forthcoming conference, ‘Complexity, Hybridity, 
Liminality: Challenges of researching contemporary promotional 
cultures’, on 21 February 2020 at the London School of Economics and 
Political Science.

The conference is co-hosted by the Department of Media and 
Communications at the London School of Economics and Political Science 
and the School of Media, Communication and Sociology at the University 
of Leicester.

The full programme is below and registration can be done here:

https://eshop.lse.ac.uk/product-catalogue/media-communications/events/promotional-cultures-conference 
<https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Feshop.lse.ac.uk%2Fproduct-catalogue%2Fmedia-communications%2Fevents%2Fpromotional-cultures-conference&data=02%7C01%7Cijas1%40leicester.ac.uk%7Cb33e0dcc0ac741e16ee508d7a0c70d90%7Caebecd6a31d44b0195ce8274afe853d9%7C0%7C0%7C637154649260739636&sdata=JlqFXi%2B%2FWBUEsD5wXQ%2Ft3HBsHDPLQz1jtOLeS8ibylM%3D&reserved=0>

Please note that there will be an additional charge of no more than £15 
for the dinner, payable separately.


Contact emails: (L.Edwards2 /at/ lse.ac.uk) <mailto:(L.Edwards2 /at/ lse.ac.uk)> and 
(ijas1 /at/ le.ac.uk) <mailto:(ijas1 /at/ le.ac.uk)>

*Complexity, hybridity, liminality: Challenges of researching 
contemporary promotional cultures*

A European Communication Research and Education Association conference 
co-sponsored by the ECREA Organisational and Strategic Communication 
section; the Department of Media and Communications, LSE; and the School 
of Media, Communication and Sociology, University of Leicester.

*Date/Time:* Friday 21 February 2020, 09:30-17:30

*Venue:* The Silverstone Room, Department of Media and Communications, 
Fawcett House (7th floor), London School of Economics and Political 
Science, London WC2A 2AE.

*/Timetable of event /*

09:00   Registration, tea & coffee

09:30-10:30    Opening session and keynote

*Problematizing Promotional Cultures: Disrupting Hierarchies and 
Hegemonies towards Sustainable Citizenship*

*/Professor Debashish Munshi and Professor Priya Kurian, University of 
Waikato/*

Market-driven promotional activities, crafted by the logic of 
capitalism, draw on a repertoire of highly sophisticated communication 
strategies that seek to enhance, reduce, re-shape, or manipulate reality 
to maximise the material value of a product, organisation, or even 
ideology. In the context of the global crisis of sustainability, such 
strategies initiated by corporate and political elites seek to colonise 
and subvert the culture – the norms, values, desires and behaviours – of 
groups of people in society through actions that mimic green ideals. 
Resisting such corporate greenwashing efforts requires turning to the 
lived experiences of subaltern publics. This presentation draws on a 
notion of sustainable citizenship to focus on the global climate justice 
movement as a form of cultural resistance to the corporate-politics 
nexus of promoting climate inaction.

*Debashish Munshi* and *Priya Kurian* are Professors at the University 
of Waikato in New Zealand, the former in management communication and 
the latter in political science and public policy. They have done 
extensive work on public engagement on complex and contentious issues, 
and have written/edited several books, including most recently /Climate 
Futures: Re-imagining Global Climate Justice/ (2019) and /Feminist 
Futures: Re-imagining Women, Culture, and Development/ (2016). They have 
also published in major international journals such as /Nature Climate 
Change, Public Understanding of Science, Public Relations 
Review, Management Communication Quarterly, Citizenship 
Studies, Futures, Journalism: Theory, Practice, and Criticism, 
and Journal of Environmental Studies and Sciences/.

10:30-12:00    Panels 1 and 2

*/_Panel 1: Methods _/*

*Linda Ryan Bengtsson & Jessica Edlom* - /In Search for a methodological 
approach: Challenges of capturing transmedia marketing in the music 
industry/

*Stephanie Janes* - /Immersive Promotional Cultures/

*Marina G Shilina - */Datafied promotion culture in ‘data-turned’ 
capitalistic society: Data science vs. data art experiment? Challenges 
and paradigm shifts on datafied PR/

*/_Panel 2: Practices _/*

*Miriam Sorrentino - */Making brand experiences part of our daily lives/

*Michal Simunek** - */Liminal Enclosure: Lomography, Politics of 
Consumption and Brand Community Practices/

*Nathaniel Weiner* - /Promotional yet Participatory: The Case of Online 
Menswear Communities/

12:00-12:30    Lunch

12:30-13:45 Panels 3 and 4

*/_Panel 3: Minorities_/*

*Martina Topic - */Are Advertising Offices Still Places for Blokes? An 
Inquiry into Lived Experiences of Women Working in the UK’s advertising 
Industry/

*Kate Fitch - */Star PR: Betty Stewart and promotional work/

*Lucia Bainotti* - /Promotional practices as conspicuous consumption 
displays: how micro-influencers construct and display social status from 
a gendered perspective/

*Olga Kolotouchkina, María Luisa García-Guardia, Carmen Llorente 
Barroso, Juan Pavón    - */Disability narratives in sports 
communication: Tokyo 2020 Paralympics’ best practices and implications./

*/_Panel 4: Place _/*

*Josephine Coleman* - /Commercial Vibes: promotional cultures on local 
community radio in England/

*Ivone Ferreira, Catarina Rodrigues, Paula Lobo - */Urban art as an 
engine of cultural dynamization - The case of the WOOL Festival/

*Alina Dolea* - /Teleshopping nation on its centenary: Romania/

13:45 – 14:00 Coffee Break

14:00- 15:30 Panels 5 and 6

*/_Panel 4: Politics and populism_/*

*Paweł Surowiec and Christopher Miles*/- Too ‘Public’ for Public 
Diplomacy? U.S. Hyper-presidency, Keyfabe, and Digitalised Populism in 
International Relations/

*Dawn Gilpin* - /Mediaspheres of Influence: Promotional Culture and NRA 
Second Amendment Fandom/

*Joonas Koivukoski* - /Humor and Power in Digital Age: An Essay on 
Stunts, Slurs, and Spats in the Public Sphere/

*Anne Cronin* - /Promotional cultures and the secrecy−transparency dynamic/

*/_Panel 5: Cultural approaches_/*

*Rossitsa Bolgurova* - /Work hard, play hard: post-socialist business 
celebrations as promotion/

*Yuqing (Dorothy) Wu* - /Can Pop Culture Allay Resentment? Japan’s 
Influence in China Today/

*Jessica Edlom, Jenny Karlsson* - /Value creation in music artists fan 
clubs – understanding the drivers of superfans/

*Peter Winkler and Michael Etter* - /Exploring the Dark Turn of Networks 
in Digital Promotional Culture/

15:30-16:00 Afternoon tea

16:00 – 17:30 Panels 7 and 8

*/_Panel 7: Professions and practices _/*

*Johanna Fawkes* - /Borderlands: Public relations, performance studies 
and promotional culture/

*Clea Bourne* - /Promotional professions: The liminality of occupational 
boundaries and expertise/

*Sarah Bowman* - /Developing a liminality competency for promotional 
work: Using process philosophy to understand the traits necessary in an 
age of liquid professionalism/

*Olaf Hoffjann* - /From What Questions to Why Questions. The Function of 
Hybridisation in Strategic Communication/

*/_Panel 8: Advocacy_/*

*Jochen Hoffmann* - /Arousing and Mollifying Publics: The Contingency of 
Corporate Political Advocacy/

*Camille Reyes* - /Spinning at the border: Employee activism in ‘big PR’/

*Gabriel Shamu* - /No One Brand Should Have All That Power: A Critical 
Analysis of Woke-washing in Advertising/

*Tim Wood* - /You Can’t Promote What You Can’t See: Corporate Front 
Groups as Open Secrets/

17:30-18:00 Concluding session

19:00 Conference dinner (Coopers Restaurant)

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