[ecrea] CFA: BEYOND THE BRAND > ICA Preconference, London, 17 June 2013

CALL FOR ABSTRACTS: BEYOND THE BRAND

International Communication Association Preconference



WHEN: Monday 17 June 2013, 8 am - 4:30 pm

WHERE: London School of Economics, UK

KEYNOTE: Don Slater, LSE

SESSION LEADERS:

Sarah Banet-Weiser, University of Southern California

Aeron Davis, Goldsmiths, University of London

Joanne Entwistle, Kings College London

Alison Hearn, University of Western Ontario

Matt McAllister, Pennsylvania State University

Liz Moor, Goldsmiths, University of London

Sean Nixon, University of Essex

Joe Turow, University of Pennsylvania



What resources do scholars have to get “beyond the brand”? How can we 
come up with more effective and trenchant definitions and analytical 
tools to overcome brands’ seeming ubiquity, and to defuse the apparent 
power of branding in language and in practice? The goal of this 
preconference is to develop resources and strategies in four thematic 
areas: brands and methods/critique; brands, knowledge, and surveillance; 
brands and communities of resistance (locally and transnationally); and 
brands and industrial/institutional change.



TO APPLY: Please submit a 350-500-word abstract to workshop organizers 
Devon Powers and Melissa Aronczyk before 1 February 2013 at:

(beyondthebrand2013 /at/ gmail.com)
Your abstract should detail the relationship of your work to one of four 
working areas:



1. Brands and Scholarly Methods/Critique

2. Brands and Communities of Resistance, Locally and Transnationally

3. Brands, Knowledge and Surveillance

4. Industrial and Institutional Change in Brand Environments



Details about each of these working areas can be found at 
beyondthebrand2013.wordpress.com



The preconference fee for participants is £47/$75. A limited number of 
fee reductions are available for scholars from low-income countries and 
graduate students. Please indicate your desire to be considered for a 
fee waiver in your abstract.

This preconference is sponsored by the Popular Communication Division of 
the International Communication Association.



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