[ecrea] PRism - CFP - Nonprofit organization relationship building

PRism - CFP - Nonprofit organization relationship building

Nonprofit organizations are a crucial part of the social, political, 
and economic landscapes around the world.  They provide a way for 
individuals to connect to their community, effectively participate in 
the democratic process and ultimately to "make a difference" in our 
world. According to the National Center for Charitable Statistics, in 
the US there are currently more than 1.42 million nonprofit 
organizations registered with the Internal Revenue 
Service.  Internationally, the number of nonprofit and 
nongovernmental organizations (NGOs) runs in the tens of millions. 
Though it is difficult to generalize about what they are or what they 
do because of the diversity of the sectors, nonprofit organizations 
and NGOs share one common trait: they rely on cultivating strong 
relationships with various stakeholder groups.  These stakeholders 
include volunteers, donors, employees, clients, government, media, and more.

Purpose of the Special Issue:
Expanding the relationship management paradigm, public relations 
scholarship has begun to explore strategies engaged by nonprofits and 
NGOs to cultivate relationships with key publics including donors, 
volunteers, members, clients, community, government, etc. As more 
organizations begin to cross international boundaries and reach out 
to various cultures and regions, it is critical for public relations 
research to explore the application of relationship management theory 
across cultural contexts.

Potential Manuscript topics:
This call for papers invites research on relationship building in the 
nonprofit and NGO sectors. Possible topics include:

   * Use of social media and Web 2.0 technologies to engage with key 
publics of nonprofits/NGOs
   * Application of cultivation strategies to reach a wide range of publics
   * Role of social and environmental responsibility of 
nonprofits/NGO relationships with key audiences
   * The role diversity plays in nonprofit organizations' operations 
and program/service delivery
   * Stakeholder engagement during crises situations
   * Evaluation and measurement of relationships in the sector
   * Impact of public relations campaigns and messages
   * Human resources and volunteer recruitment/retention
   * Impact of culture, ethnicity, and globalization on nonprofit campaigns
   * Developing and maintaining relationships involved in funding 
nonprofit initiatives (eg, corporate, foundation, government and individuals)
   * Stewardship
   * Cause-related marketing
   * Distribution of power in the relationship



Deadline for Submissions:  August 31, 2009

Papers submitted for the special issue must not have been published, 
accepted for publication, or presently be under consideration for 
publication elsewhere.  Manuscripts should follow APA style and be a 
maximum of 20 pages excluding tables and references.  Full submission 
guidelines are available on the Prism Web site
(<http://praxis.massey.ac.nz/sub_guide.html>http://praxis.massey.ac.nz/sub_guide.html).

Authors may submit manuscripts at any time prior to the August 31 
deadline.  Manuscripts will undergo the peer review process.  The 
estimated time for the review process is 8-10 weeks.

The guest editors for this special issue of PRism are Dr. Richard 
Waters (Assistant Professor, Department of Communication, North 
Carolina State University) and Dr. Denise Sevick Bortree (Assistant 
Professor, Department of Advertising and Public Relations, Penn State 
University). Manuscripts and any questions should be directed to Dr. 
Richard Waters at 
<https://webmail.ncsu.edu/src/compose.php?send_to=rdwaters%40ncsu.edu>(rdwaters /at/ ncsu.edu).



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Nico Carpentier (Phd)
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.56
F: ++ 32 (0)2-629.36.84
Office: 5B.401a
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European Communication Research and Education Association
Web: http://www.ecrea.eu
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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