[Commlist] Olympic and Paralympic Analysis 2024: Mega events, media, and the politics of sport. Free report published

We are very pleased to announce the publication of Olympic and 
Paralympic Analysis 2024: Mega events, media, and the politics of sport, 
edited by Daniel Jackson, Alina Bernstein, Michael Butterworth, Younghan 
Cho, Danielle Sarver Coombs, Michael Devlin, Ana Carolina Vimieiro

Featuring 107 contributors from over 130 leading academics and emerging 
scholars, this publication captures the immediate thoughts, reflections, 
and insights from the 2024 Olympic and Paralympic Games from the cutting 
edge of academic scholarship.

Published just 10 days from the end of the the Paris 2024 Paralympic 
Games, these contributions are short and accessible. Authors provide 
authoritative analysis of the Olympics and Paralympics, including 
research findings and new theoretical insights. Contributions come from 
a rich array of disciplinary influences, including media, communication 
studies, education, kinesiology, history, sociology, political science, 
and psychology. The report is free to download and can be deposited in 
any repository or library.

The publication is available as a free downloadable PDF, as a website.
Website URL: https://olympicanalysis.org/
Direct PDF download: 
https://www.dropbox.com/scl/fi/gckkyyyzydbkyof8u44w9/Olympics-Paralympics-2024-large.pdf?rlkey=5ieb118j9qrkqnd0flqfd6k68&dl=0 


Thanks to all of our contributors and production staff who helped make 
the quick turnaround possible. We hope it makes for a vibrant and 
engaging read!

TABLE OF CONTENTS

*Section 1: Host City & Mega-Events*

In Transit from Tokyo to Los Angeles via Paris: place, memory, fantasy 
and the Olympics/Paralympics. Prof. David Rowe
July in Paris: The last month before the Games. Prof. Garry Whannell
The role of legacy in the organization of the 2024 Olympic Games. Prof. 
Michaël Attali
How sustainable is Paris 2024? It depends. Dr. Sven Daniel Wolfe
Environment and resistance. Dr. Toby Miller
Paris Olympics promote sustainability for good reason: Climate change is 
putting athletes and their sports at risk. Dr. Brian McCullough
Paris the “greenest” Games in history? The case of surfing suggests 
otherwise. Prof. Belinda Wheaton and Prof. Holly Thorpe
Murky infection control policies at the Paris Olympics. Dr. Kathleen 
Bachynski
The Olympic contestation over political meaning: Security, protest and 
paradoxes. Dr. Jan Ludvigsen and Dr. Adam Talbot
 From Long Beach to the 2024 Paris Olympics: The evolution of Snoop 
Dogg. Prof. Billy Hawkins and Dr. April Peters-Hawkins
The Olympics and sports betting. Dr. Jason Kido Lopez
A new chapter in Olympic sponsorship at Paris 2024. Dr. T. Bettina Cornwell
The Evolution of Ambush Marketing: Social Media, Rule 40, and Brand 
Protection at the Paris 2024 Games. Dr. John Grady and Dr. Gashaw Abeza
Amidst AI-fakery, an iconic feat of visual authenticity goes viral. Dr. 
Michael Serazio
As athletes became media producers in Paris, does it make sense for 
non-rights holders to still attend the Games? Dr. Merryn Sherwood
Legacy of the City of Light. Dr. Peter English
Paris 2024 and the agenda of accessibility and inclusion. Prof. Laura 
Misener

*Section 2: Media Coverage & Representation*

The Paralympic Games are still overshadowed by the Olympic Games in 
terms of media coverage. Dr. Christiana Schallhorn
Crowds are important, but the true venue of the Olympics is TV and new 
media. Dr. Fernando Borges
A sports media system breaking down like it took a punch from Imane 
Khelif. Dr. Michael Mirer
The Olympic Channel’s position and content strategies on the road to 
Paris 2024. Dr. Xavier Ramon
Broadening the Olympics coverage from the science side of sports . Dr. 
José Luis Rojas Torrijos
Vitriol in Tokyo to sexism in Paris?  Narratives about Indian female 
athletes in Paris Olympics.  Dr. Kulveen Trehan
Radio Olympics in the UK. Prof. Raymond Boyle
Ethics and quality in journalistic coverage of Paris 2024 – The case of 
mass media in Colombia.  Prof. Francisco Buitrago Castillo
Breaking the rings: Twitter’s role in fragmenting Israel’s Olympic media 
event. Dr. Haim Hagay and Dr. Alina Bernstein
Olympics in the age of Netflix. Dr. Marcio Telles
Team Brazil on YouTube: the content production of the Brazilian Olympic 
Committee. Dr. William Douglas de Almeida and Prof. Katia Rubio
The Streaming Games: Analyzing NBC’s Coverage of the 2024 Paris Olympic 
Games on Peacock. Dr. Cody T. Havard
Media coverage of the Olympic refugee team contributes to sportswashing. 
Dr. Steve Bien-Aimé, Dr. Umer Hussain and Hanbo Liu
Parenting at the Olympics – how medal-winning mothers and fathers are 
portrayed in the media. Dr. Karsten Senkbeil
Sexist framing in the media coverage of the Paris Olympic Games (OG). 
Dr. Sandy Montañola
Framing a retiring female athlete in the media – The legacy of a 
minority rugby star. Dr. Riikka Turtiainen
Women’s participation in the Brazilian journalistic coverage of the 
Paris Olympic Games. Dr. Soraya Barreto Januário
“The half-naked versus the covered”: On the development of sexualization 
in women’s competitive sport. Dr. Daniela Schaaf and Dr. Jörg-Uwe Nieland
2024 Paralympics para equestrians showcase interspecies interdependence 
on world stage. Melissa Marsden
They’re mistaking rugby for basketball! How can this happen when 
national media cover the Paralympics? Dr Kristin Vindhol Evensen and Dr 
Marte Bentzen
How the U.S. women’s basketball team did without Caitlin Clark – 
regardless of the gold medal? Dr. Molly Yanity
India and Pakistan celebrate Arshad Nadeem together. Dr. M. Fahad Humayun
The 2024 Olympics and the wars in Ukraine and Middle East – a Critical 
examination for the IOC and sports journalism. Dr. Jörg-Uwe Nieland
Creating more media visibility for the Paralympics. Dr. David Cassilo
Bruna Alexandre at the Olympic and Paralympic Games. Gabriel Mayr and 
Giovana Alves Pinheiro
An exoskeleton on parade: Kevin Piette’s “historical” steps. Dr. James 
L. Cherney
Using humor vs. inspiration as a social media strategy for the 
Paralympic Games. Dr. Nicky Lewis

*Section 3: Performance & Identity*

How much is a gold medal worth? Dr. Tatiane Hilgemberg
 From sponsorship to transformational social change: the power of 
paralympic partnerships. Dr. Olga Kolotouchkina, Prof. Carmen Llorente 
Barrosso and Luis Leardy
The “value” of participating in the Games: about media, money, pressure 
and representation in sport. Dr. Thomas Horky and Dr. Meistra Budiasa
On and off the field of play: Equity and Paralympic sport medicine. Dr. 
Nancy (Quinn) Harrington
Safeguarding at Paris 2024: A turning point? Carole Gomez
#Notplayinggames: Social media and disability at the 2024 Paris 
Paralympics. Dr. Filippo Trevisan
Champions of the mind: Positive mental health narratives shaping Olympic 
athlete success. Dr. Kim Bissell
Stories of sexual abuse within Olympic and Paralympic movement point to 
need for increased policies and protections for athlete-survivors. Lilah 
Drafts-Johnson
Fingernails, tattoos, and iconic photos: Personal branding at the 2024 
Olympics. Dr. Jana Wiske
The Ilona Maher effect. Dr. Courtney M. Cox
Life after the medal: Brazilian Rayssa Leal’s challenges in 
high-performance skateboarding. Monique de Souza Sant’Anna Fogliatto
Hijab ban demonstrates hypocritical nature of “liberté, egalité, 
fraternité” for French Muslim sportswomen. Dr. Adrianne Grubic
A kayak repairer working with Olympic athletes: An unknown profession 
that impacts high-performance. Rémi Delafont, Dr. Helene Joncheray and 
Dr. Sylvaine Derycke
Paris 2024 and the LGBTQ+ athlete. Dr. Rory Magrath
Simone Biles did not need “redemption”. Dr. Shanice Jones Cameron and 
Dr. Daniel A. Grano
Black girl magic: The unprecedented triumph of three Black women 
gymnasts at the 2024 Paris Olympics. Dr. April Peters-Hawkins and Prof. 
Billy Hawkins
Masculinity and the Asian turn at the Olympics.  Dr. Michelle H. S. Ho 
and Dr. Wesley Lim
Beyond football: Stefano Peschiera’s Olympic legacy. Dr. Alonso Pahuacho 
Portella
Latino underrepresentation in Team USA: Systemic barriers ahead of the 
2028 LA Olympics. Dr. Vincent Peña
Paris 2024: South Korean competitive sports at a crossroads. Dr. Guy Podoler
What is next for Olympic surfing? Tiago Brant de Carvalho, Dr. Kevin 
Filo and Dr. Popi Sotiriadou
Breaking menstrual taboos during the Olympic Games. Dr. Honorata Jakubowska
 From motherhood to medals: New research sheds light on postpartum 
guidelines for returning to sport. Dr. Jenna Schulz and Dr. Jane Thornton
Weber & Duplantis & Paris 2024 – an unlikely love story? Prof. Aage 
Radmann and Prof. Susanna Hedenborg
On the Paris 2024 Olympic marathon qualification controversy: Is it 
worth fighting for a dream? Dr. Kateřina Turková
Glory, gold and GoFundMe’s: Who really profits at the Olympic Games? Dr. 
Amira Rose Davis
Athletes with intellectual impairments and the Paralympics: Achievements 
and challenges. Prof Jan Burns

*Section 4: Fandom & National Identity*

Renewing the fandom of the Olympic Games young audiences, videogames and 
esports. Dr. Adolfo Gracia Vázquez
Fringe to flag: Nation, the Olympics, and the popularization of golf. 
Dr. Lou Antolihao
Coco Gauff and LeBron James cross the Delaware. Dr. Ever Josue Figueroa
Fanship and the Caitlin Clark “snub”: social media and U.S. women’s 5×5 
Olympic basketball. Prof. Pam Creedon and Dr. Laura A. Wackwitz
Propagating ideological discourse through sports and media framing in 
Iran. Dr. Mahdi Latififard and Dr. Sean R. Sadri
The appeal of watching the Paralympic Games: “I care about my relatives, 
not about the sports”. Dr. Veronika Macková and Dr. Ondřej Trunečka
Brazilian soccer legend Marta massively attacked by hate speech at the 
Paris Olympics. João Vítor Marques
Paris 2024: Spanish women break barriers and make Olympic history. Dr. 
Nahuel Ivan Faedo
Gang members and a German who forfeited her citizenship: Kenya’s fencers 
for 2024 Paris. Dr. Linda K. Fuller
It’s not all about you: American perceptions of the 2024 Olympic opening 
ceremony. Dr. Dorothy Collins
The Queen’s Legacy: Brazil can play without Marta. Dr. Leda Maria da Costa
 From gold medal to cyberbullying: Imane Khelif’s Olympic experience 
highlights persistent issues of online abuse. Dr. Tammy Rae Matthews
The influencers’ games: Communication strategies of the Brazilian 
Olympic Committee for Paris 2024. Dr. Fausto Amaro and Isadora Ortiz
IOC’s positive social media shift: Paris 2024 online reactions.  Dr. 
Roxane Coche and Dr. Nathan Carpenter
Success or failure? – Mediated national expectations and reactions on 
Olympic performance in Hungary. Dr. Dunja Antunovic and Dr. Tamás Dóczi
Online violence and the 2024 Paris Olympic Games. Dr. Emma Kavanagh and 
Dr. Keith D. Parry
Bidding for a future capital: Indonesia’s worlding ambitions for 
Nusantara 2036. Dr. Friederike Trotier

*Section 5: Politics of Sport*

The optics of parity.  Dr. Amy Bass
How Paris 2024 exposed a nexus of governance gaps, gender eligibility 
chaos and universality utopia. Prof. Dikaia Chatziefstathiou
Paris 2024 turned into a platform for geopolitical contention. Dr. Jung 
Woo Lee
The new era of the Olympic movement. Dr. Yoav Dubinsky
The sports diplomacy of Paris ‘24. Dr. J. Simon Rofe
Stepping into the void: American conservative outrage about the Paris 
2024 Opening Ceremony. Dr. Michael L. Butterworth and Dr. Douglas Hartmann
Ageism is an overlooked form of discrimination when it comes to Olympic 
participation. Dr. Brigid McCarthy
Paris 2024 demonstrated the role of unpredictability in competitive 
surfing, raising discussions about the use of wave pools in the future. 
André Tavares
Technology has helped para-athletes compete for decades. But it can also 
create an unfair advantage. Prof. John Cairney, Dr. Emma Beckman and 
Prof. Sean Tweedy
A growing basketball rivalry: writing new chapters in France and U.S. 
sports diplomacy. Dr. Lindsay Sarah Krasnoff
The Olympic drone-spying scandal and Nike ad campaign: Why the myth of 
sport always wins. Dr. Karen L. Hartman
Media sports events and soft disempowerment: Spotlight on the Zimbabwean 
delegation to the Olympic games . Dr. Tendai Chari
Fighting for the country: Mediated Ukrainian athletes’ success in Paris. 
Dr. Alice Němcová Tejkalová
Gender equality at the 2024 Paris Olympic Games: The enduring legacy and 
unfinished work of Alice Milliat. Prof Ellen Staurowsky
Dualism at play: The politics of sport for development and peace. Prof. 
Shaun Anderson
Brazilian media coverage of Olympians’ protests and demonstrations in 
Paris 2024. Clarisse Silva Caetano et al.
Beyond the podium: The role of protest at the Olympic Games and rule 50. 
Dr. Jake Kucek
Did that upset you? – Activism at the Paris 2024 Games.  Dr. Anthony 
Cavaiani and Dr. Megan Klukowski
Anti-Olympics activism.  Prof. Jules Boykoff



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