Archive for 2024

[Previous message][Next message][Back to index]

[Commlist] New book: Creating the Viewer

Wed Jun 26 01:10:29 GMT 2024





We would like to announce a new publication from the University of Texas Press, which we hope will be of interest.

*Creating the Viewer***

Market Research and the Evolving Media Ecosystem

*Justin Wyatt***

*_https://www.combinedacademic.co.uk/9781477329061/creating-the-viewer/_*

*__*

**

**

*__*

*Receive a 20% discount online*:*

*LLS24*

*Valid until 11:59 GMT, 31^st December 2024. Discount only applies to the CAP website.

*__*

A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.

The first book on the intersection between market research and media, /Creating the Viewer/takes a critical look at media companies’ studies of television viewers, the assumptions behind these studies, and the images of the viewer that are constructed through them. Justin Wyatt examines various types of market research, including talent testing, pilot testing, series maintenance, brand studies, and new show “ideation,” providing examples from a range of programming including news, sitcoms, reality shows, and dramas. He looks at brand studies for networks such as E!, and examines how the brands of individuals such as showrunner Ryan Murphy can be tested. Both an analytical and practical work, the bookincludes sample questionnaires and paths for study moderators and research analysts to follow. Drawn from over fifteen years of experience in research departments at various media companies, /Creating the Viewer/looks toward the future of media viewership, discussing how the concept of the viewer has changed in the age of streaming, how services such as Netflix view market research, and how viewers themselves can shift the industry through their media choices, behaviors, and activities.

*Justin Wyatt*is an associate professor of communication studies, film/media, and journalism at the University of Rhode Island, the author of multiple books, /including High Concept: Movies and Marketing in Hollywood/, and co-editor of /Screening American Independent Film and Refocus: The Later Films and Legacy of Robert Altman/.



*University of Texas Press**| April 2024 | 328pp | 9781477329061 | PB | £29.99**

*Price subject to change.

---------------
The COMMLIST
---------------
This mailing list is a free service offered by Nico Carpentier. Please use it responsibly and wisely.
--
To subscribe or unsubscribe, please visit http://commlist.org/
--
Before sending a posting request, please always read the guidelines at http://commlist.org/
--
To contact the mailing list manager:
Email: (nico.carpentier /at/ commlist.org)
URL: http://nicocarpentier.net
---------------




[Previous message][Next message][Back to index]