[Commlist] new book: Data-Driven Campaigning and Political Parties: Five Advanced Democracies Compared

New book
<https://global.oup.com/academic/product/data-driven-campaigning-and-political-parties-9780197570234?cc=de&lang=en&;>

Data-Driven Campaigning and Political Parties: Five Advanced Democracies 
Compared is published by Oxford University Press, and is written by Kate 
Dommett, Glenn Kefford, and Simon Kruschinski.

  * Features unprecedented empirical data from 328 interviews with
    campaign professionals and consultants
  * Highlights the voices of campaign practitioners through their varied
    experiences
  * Provides a new explanatory framework detailing systemic, regulatory
    and party level explanations of diverging campaigning trends

Book content
What is data-driven campaigning? According to prevailing accounts, this 
idea describes the rise of increasingly sophisticated, highly targeted, 
and often invasive uses of data deployed to suppress votes, manipulate 
voter preferences, or boost a candidates' popularity. The power of data 
is seen to be transforming campaigning practice and raising democratic 
concerns. And yet, there is a significant problem with these ideas: we 
have at best a partial understanding of how data-driven campaigning is 
practiced, and limited clarity about its implications.

Presenting data from interviews with over 300 professional campaigners 
in Australia, Canada, Germany, the UK and US, we provide unique insight 
into the components of data-driven campaigning by political parties. 
This book makes three key contributions. First, distinguishing between 
data, analytics, technology and personnel, they give unmatched 
descriptive insight into these four components of data-driven 
campaigning, revealing significant variation in its operationalization, 
depending on party and country context. Second, introducing a novel 
multi-level theoretical framework, they isolate systemic, regulatory, 
and party level variables that help explain the reasons for these 
differences. Third, they consider the implications of their findings for 
debates about democracy, data and technology in the 21st century.

Cumulatively, these contributions reveal that data-driven campaigning is 
not inherently problematic. Giving voice to practitioner perspectives, 
through interviews and innovative vignettes, this book recasts the 
debate around data-driven campaigning, offering important lessons for 
scholars, campaigners, and policymakers alike.


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