Archive for 2023

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[Commlist] Call for Chapters: Digital Marketing Unleashed

Mon Jul 17 11:05:45 GMT 2023





*Book Title: Digital Marketing Unleashed *
Create an Irresistible Brand*

Editors
Shruti Chopra*
Ruchi Goel**

*_Call for Chapters_*

The advent of digital technologies and the internet have changed the field of marketing. Today's consumers, who spend more time online than ever before, can no longer be reached only by using traditional marketing techniques. This change has resulted in the development of digital marketing, which includes a wide range of methods and approaches intended to advertise goods and services online. The subject of digital marketing is intricate and fast developing, necessitating a blend of technical know-how, inventiveness, and understanding of customer behaviour. Businesses that can successfully communicate with their target audience, create brand awareness, and turn web traffic into purchases are successful in digital marketing.

This book offers a thorough introduction to digital marketing with an emphasis on the most efficient methods for online product and service promotion. The book provides useful guidance and ideas that can be used in any industry and is applicable to both beginners and seasoned marketers.

*Tracks:*

Understanding Digital Marketing
Developing a Digital Marketing Strategy
Building Brands through Digital Media
Knowing your customers
Traditional Vs Online Marketing
Influencer Marketing
Search Engine Optimization (SEO)
YouTube Marketing
Social Media Marketing
Email Marketing
Content Marketing
Mobile Marketing
Web Analytics
Understanding and Managing the Risks
Affiliate Marketing
Foresight of the Global Business Environment
Case Studies

*Submission Guidelines:*

The submission deadline for manuscripts is August 31st, 2023. The word Limit for a manuscript is 10000-12000 words. All manuscripts will go through a regular double-blind review process as stipulated by the publisher.

Acceptance of Manuscript: November 15, 2023

A zero Plagiarism policy will be strictly followed. Mail your manuscript at (dmueditors /at/ gmail.com) <mailto:(dmueditors /at/ gmail.com)>

Expected Publication: January 2024

Publisher: Reputed Publisher (will be disclosed after the acceptance of the manuscript).

*Assistant Professor, Trinity Institute of Professional Studies, GGSIPU

** Assistant Professor, Jagannath International Management School, GGSIPU
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