[Commlist] New book: Routledge Handbook of Nonprofit Communication

Gisela Gonçalves & Evandro Oliveira. 2022. Routledge Handbook of 
Nonprofit Communication. Routledge


Consisting of 34 chapters, the Routledge Handbook of Nonprofit 
Communication brings together multidisciplinary contributions from 
authors from different continents, with the aim of offering an overview 
of theory and practice in the field of nonprofit communication.

It is structured in four main parts: the first introduces 
metatheoretical and multidisciplinary approaches to the nonprofit 
sector; the second offers distinctive structural approaches to 
communication and their models of reputation, marketing, and 
communication management; the third focuses on nonprofit organizations’ 
strategic communications, strategies, and discourses; and the fourth 
assembles campaigns and case studies of different areas of practice, 
causes, and geographies.

Table of Contents

Introducing nonprofit communication and mapping the research field (by 
Gisela Gonçalves, Evandro Oliveira)

Part I Democracy and civil society

1.1 Histories of the nonprofit and philanthropic sector (by Thomas Davies)

1.2 Communication for development and social change (by Jan Servaes)

1.3 NGO-ization of civil society Chapter (by Sabine Lang)

1.4 NGO-ization of solidarity in the digital age Chapter (by Víctor 
Manuel Marí Sáez)

1.5 Civic relations: Socio-communicative collective action (by Evandro 
Oliveira)

1.6 Public interest communication: a pragmatic approach (byJane Johnston)

1.7 Humanitarian communication (byValérie Gorin)

Part II Communication, organizations and publics

2.1 A constitutive approach to nonprofit communication (by Matthew 
Koschmann, Matthew Isbell)

2.2 Organizational listening and the nonprofit sector (by Jim Macnamara)

2.3 Integrated marketing communication management for nonprofit 
organizations (by Manfred Bruhn, Anja Zimmermann)

2.4 Communication monitoring and evaluation in the nonprofit sector (by 
Glenn O’Neil)

2.5 Fundraising and relationship cultivation (by Richard D. Waters)

2.6 Granting organizations (by Giselle A. Auger)

2.7 Communicating organizational change to nonprofit stakeholders  (by 
Laurie Lewis)

2.8 Nonprofit and government relations (by Bruno Ferreira Costa, Hugo 
Ferrinho Lopes)

2.9 Companies and human right activists’ engagement (by Naíde Muller)

Part III Strategic communication, strategies and discourses

3.1 A conceptual approach for strategic communication: The ITNC Chapter 
(Evandro Oliveira)

3.2 Internal branding in the nonprofit sector (by Gordon Liu)

3.3 Narratives and emotion in social entrepreneurship communication (by 
Philip T. Roundy)

3.4 Storytelling and memes: affordable and effective new media trends 
for small civil society organizations (by Ioli Campos)

3.5 Lobbying and the nonprofit sector (by Ana Almansa-Martínez, Antonio 
Castillo-Esparcia)

3.6 Open justice and court communication (by Jane Johnston)

3.7 Semiotic analysis of environmental communication campaigns (by 
Andrea Catelani)

3.8 Eco-art as discourse driver (by Franzisca Weder, Denise Voci)

3.9 Positive communication and public relations in the nonprofit sector 
(by José Antonio Muñiz-Velázquez, Alejandro José Tapia Frade)

Part IV Nonprofit communication, campaigns and case studies

4.1 Balancing collective action and connective action in new food 
cooperatives: Fertile ground for transformative change? (by Korien van 
Vuuren-Verkerk, Noelle Aarts, Jan Van der Stoep)

4.2 Local NGO e-communication on environmental issues (by Valentina 
Burkšienė, Jaroslav Dvorak)

4.3 The grassroots women water collective in India (by Ram Awtar Yadav, 
Kanshan Malik)

Chapter 4.4 The role of communication within a domestic violence context 
during a lockdown (by Sónia de Sá)

4.5 Fundraising strategies during pandemic challenges (by Laura Visan)

4.6 Communication and activist literacy for social change in feminist 
movements (by Alessandra Farné, Carla Cerqueira, Eloísa Nos-Aldás)

4.7 Value-informed communication in nonprofit campaigns (by Birgit 
Breninger, Thomas Kaltenbacher)

4.8 Identifying and classifying stakeholders in Spanish nonprofit 
organizations (by María Pallarés-Renau, Lorena López Font, Susana 
Miquel-Segarra)

4.9 Activism and social media: case studies from Greece’s economic 
crisis (by Michael Nevradakis)

Reviews

The Routledge Handbook of Nonprofit Communication is an important 
addition to the literature. The book examines nonprofit communication 
from various perspectives – critical, structural, and strategic – and it 
also provides the reader with reading focused on practical application. 
It will be an excellent addition to any personal or institutional library."

Brigitta R. Brunner, Auburn University, USA


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