Archive for 2022

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[Commlist] New book: Routledge Handbook of Nonprofit Communication

Thu Dec 01 20:12:03 GMT 2022






Gisela Gonçalves & Evandro Oliveira. 2022. Routledge Handbook of Nonprofit Communication. Routledge


Consisting of 34 chapters, the Routledge Handbook of Nonprofit Communication brings together multidisciplinary contributions from authors from different continents, with the aim of offering an overview of theory and practice in the field of nonprofit communication.

It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies.

Table of Contents

Introducing nonprofit communication and mapping the research field (by Gisela Gonçalves, Evandro Oliveira)

Part I Democracy and civil society

1.1 Histories of the nonprofit and philanthropic sector (by Thomas Davies)

1.2 Communication for development and social change (by Jan Servaes)

1.3 NGO-ization of civil society Chapter (by Sabine Lang)

1.4 NGO-ization of solidarity in the digital age Chapter (by Víctor Manuel Marí Sáez)

1.5 Civic relations: Socio-communicative collective action (by Evandro Oliveira)

1.6 Public interest communication: a pragmatic approach (byJane Johnston)

1.7 Humanitarian communication (byValérie Gorin)

Part II Communication, organizations and publics

2.1 A constitutive approach to nonprofit communication (by Matthew Koschmann, Matthew Isbell)

2.2 Organizational listening and the nonprofit sector (by Jim Macnamara)

2.3 Integrated marketing communication management for nonprofit organizations (by Manfred Bruhn, Anja Zimmermann)

2.4 Communication monitoring and evaluation in the nonprofit sector (by Glenn O’Neil)

2.5 Fundraising and relationship cultivation (by Richard D. Waters)

2.6 Granting organizations (by Giselle A. Auger)

2.7 Communicating organizational change to nonprofit stakeholders  (by Laurie Lewis)

2.8 Nonprofit and government relations (by Bruno Ferreira Costa, Hugo Ferrinho Lopes)

2.9 Companies and human right activists’ engagement (by Naíde Muller)

Part III Strategic communication, strategies and discourses

3.1 A conceptual approach for strategic communication: The ITNC Chapter (Evandro Oliveira)

3.2 Internal branding in the nonprofit sector (by Gordon Liu)

3.3 Narratives and emotion in social entrepreneurship communication (by Philip T. Roundy)

3.4 Storytelling and memes: affordable and effective new media trends for small civil society organizations (by Ioli Campos)

3.5 Lobbying and the nonprofit sector (by Ana Almansa-Martínez, Antonio Castillo-Esparcia)

3.6 Open justice and court communication (by Jane Johnston)

3.7 Semiotic analysis of environmental communication campaigns (by Andrea Catelani)

3.8 Eco-art as discourse driver (by Franzisca Weder, Denise Voci)

3.9 Positive communication and public relations in the nonprofit sector (by José Antonio Muñiz-Velázquez, Alejandro José Tapia Frade)

Part IV Nonprofit communication, campaigns and case studies

4.1 Balancing collective action and connective action in new food cooperatives: Fertile ground for transformative change? (by Korien van Vuuren-Verkerk, Noelle Aarts, Jan Van der Stoep)

4.2 Local NGO e-communication on environmental issues (by Valentina Burkšienė, Jaroslav Dvorak)

4.3 The grassroots women water collective in India (by Ram Awtar Yadav, Kanshan Malik)

Chapter 4.4 The role of communication within a domestic violence context during a lockdown (by Sónia de Sá)

4.5 Fundraising strategies during pandemic challenges (by Laura Visan)

4.6 Communication and activist literacy for social change in feminist movements (by Alessandra Farné, Carla Cerqueira, Eloísa Nos-Aldás)

4.7 Value-informed communication in nonprofit campaigns (by Birgit Breninger, Thomas Kaltenbacher)

4.8 Identifying and classifying stakeholders in Spanish nonprofit organizations (by María Pallarés-Renau, Lorena López Font, Susana Miquel-Segarra)

4.9 Activism and social media: case studies from Greece’s economic crisis (by Michael Nevradakis)

Reviews

The Routledge Handbook of Nonprofit Communication is an important addition to the literature. The book examines nonprofit communication from various perspectives – critical, structural, and strategic – and it also provides the reader with reading focused on practical application. It will be an excellent addition to any personal or institutional library."

Brigitta R. Brunner, Auburn University, USA


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