[Commlist] FACTUM23 Fashion Communication: between tradition and future digital developments

Conference call for papers**

*FACTUM23 Fashion Communication: between tradition and future digital 
developments *

Università di Pisa (Pisa, Italy)

3-5 July 2023

www.digitalfashion.ch/factum23

*Conference Chairs*

Nadzeya Sabatini, Gdańsk University of Technology (Gdansk, Poland) & USI 
– Università della Svizzera italiana (Lugano, Switzerland)

Teresa Sádaba, ISEM Fashion Business School, University of Navarra 
(Madrid, Spain)

Alessandro Tosi, Università di Pisa (Pisa, Italy)

Veronica Neri, Università di Pisa (Pisa, Italy)

Lorenzo Cantoni, USI – Università della Svizzera italiana (Lugano, 
Switzerland)

*The Conference*

Hosted by the Museo della Grafica Palazzo Lanfranchi, of the University 
of Pisa and of the Pisa municipality (Italy) the Department of 
Civilization and Forms of Knowledge of the University of Pisa and of the 
Pisa municipality (Italy), the Conference “FACTUM23 Fashion 
communication: between tradition and future digital developments” is a 
major academic event. It aims to promote theoretical and empirical 
interdisciplinary work on how various communication practices impact 
upon fashion industry and on societal fashion-related practices and 
values. In particular, the relation between tradition and innovation, as 
well as the impact of new technologies, digital communication and the 
internet will be under scrutiny. A satellite event – the opening of the 
exhibition on “Fashion, Sport & Tourism” will be held at the Museo della 
Grafica, highlighting the close relationships among those three domains 
of human experience, culture, and society.

FACTUM23 Conference is the third event in the series of conferences on 
fashion communication. The first one took place in 2019 in Ascona 
(Switzerland) and it was organized by USI – Università della Svizzera 
italiana, while the second one was held in 2021 in Pamplona (Spain) and 
hosted by the University of Navarra and the ISEM Fashion Business School.

Both conferences had their proceedings published by Springer:

·2019:https://link.springer.com/book/10.1007/978-3-030-15436-3 
<https://link.springer.com/book/10.1007/978-3-030-15436-3>

·2021: https://link.springer.com/book/10.1007/978-3-030-81321-5 
<https://link.springer.com/book/10.1007/978-3-030-81321-5>

Hereafter the main goals of the Conference:

·to consolidate Fashion Communication as an academic field

·to establish and consolidate an international and interdisciplinary 
network of scholars in the field of Fashion Communication

·to share methodological approaches

·to expand the dialogue between communication studies, heritage studies, 
and Fashion-related disciplines

·to support junior researchers

*Topics of interest*

The major topics of interest focus on communication aspects in the 
Fashion domain. They include

but are not limited to:

·Communication of sustainability and ethical issues in fashion

·Corporate communication in the fashion domain

·Digital fashion communication (e.g. digital media channels, blogging, 
User Generated Contents, online reputation, NFT)

·Fashion brands and communication with consumers

·Fashion communication in the retail environment

·Fashion shows and fashion films as a communication object

·Gamification in fashion

·Intangible Cultural Heritage dimension of fashion

·Intercultural Communication in Fashion

·Media in fashion

·Visual communication in fashion

·Visual communication in fashion, sport, and tourism

·Relationships between fashion, sport, and tourism

*Paper formats and submissions*

·/Full Papers/: presenting a major original contribution, up to 12 pages 
in length.

·/Research Notes/: presenting an in-progress research (e.g.: by a PhD 
candidate), up to 6 pages in length.

All types of research are invited for the application, including 
empirical/case studies, evaluation/impact studies, assessments, etc. 
Theory development: adaptations of existing theoretical frameworks to 
better explain how communication formats work in the fashion domain, and 
measurement issues of the new formats of fashion communication are 
especially invited.

All contributions should be innovative and should advance the knowledge 
base of related fields.

All papers should be formatted according to the provided template, 
available online, at www.digitalfashion.ch/factum23

Submit your paper here: https://easychair.org/conferences/?conf=factum23 
<https://easychair.org/conferences/?conf=factum23>

All papers will be double-blind peer-reviewed by experienced researchers 
who are members of the scientific review committee. To ensure 
blind-review process, please, keep your submission anonymous. Final 
acceptance will depend on whether the author(s) can adequately address 
review comments to the satisfaction of the reviewers.

*Conference proceedings*

Accepted papers will be published in an *Open Access Proceedings volume 
by Springer*.

The conference proceedings will be *indexed by Scopus*.

*Key dates*

Papers are required no later than *16 January 2023*

Notification of acceptance will be provided by *20 February 2023*

Final papers should be submitted by *20 March 2023*

*Location and venue*

The Conference will take place at the Museo della Grafica Palazzo 
Lanfranchi of the Università di Pisa and the Pisa municipality (Italy), 
as well as in other historical buildings of the city.

For further inquiries, please, contact:

Nadzeya Sabatini, PhD

Institute of Digital Technologies for Communication

USI – Università della Svizzera italiana

Lugano, Switzerland

(nadzeya.sabatini /at/ usi.ch)

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