[Commlist] Anime’s Identity: Performativity and Form beyond Japan

We would like to announce a new publication from the University of 
Minnesota Press, which we hope will be of interest.

*Anime’s Identity***

Performativity and Form beyond Japan

*Stevie Suan***

*_https://www.combinedacademic.co.uk/9781517911782/animes-identity/ 
<https://www.combinedacademic.co.uk/9781517911782/animes-identity/>_*

*__*

*Receive a 20% discount online*:*

*CSLF2021*

*Valid until 11:59 GMT, 30^th June 2022. Discount only applies to the 
CAP website.

*A formal approach to anime rethinks globalization and transnationality 
under neoliberalism*

Anime has become synonymous with Japanese culture, but its global reach 
raises a perplexing question—what happens when anime is produced outside 
of Japan? Who actually makes anime, and how can this help us rethink 
notions of cultural production? In /Anime’s Identity/, Stevie Suan 
examines how anime’s recognizable media-form—no matter where it is 
produced—reflects the problematics of globalization. The result is an 
incisive look at not only anime but also the tensions of transnationality.

Far from valorizing the individualistic “originality” so often touted in 
national creative industries, anime reveals an alternate type of 
creativity based in repetition and variation. In exploring this 
alternative creativity and its accompanying aesthetics, Suan examines 
anime from fresh angles, including considerations of how anime operates 
like a brand of media, the intricacies of anime production occurring 
across national borders, inquiries into the selfhood involved in anime’s 
character acting, and analyses of various anime works that present 
differing modes of transnationality.

/Anime’s Identity/ deftly merges theories from media studies and 
performance studies, introducing innovative formal concepts that connect 
anime to questions of dislocation on a global scale, creating a 
transformative new lens for analyzing popular media.

*Stevie Suan*is associate professor at Hosei University’s Faculty of 
Global and Interdisciplinary Studies.


*University of Minnesota Press | December 2021 | 384pp | 9781517911782 | 
PB | £22.99**

*Price subject to change.

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