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[Commlist] Second call: Esports in the Asia-Pacific

Tue Aug 31 11:45:44 GMT 2021





This is a second call for papers for an edited collection on esports in the Asia-Pacific. We received a number of strong submissions in the first call and are now hoping to fill some gaps in the book. We are interested in receiving work on any aspect of esports in the Asia-Pacific, and are particularly keen to see more work related to esports audiences in the region. We have received submissions on Korea, China, Vietnam, Australia, Taiwan, Hong Kong, Japan and Singapore. We are still interested in more work focusing on these areas, but would be particularly receptive to work on other regions in the Asia-Pacific we don’t yet have chapters for. Please see the full call, including important dates, below.

**

**

*Second Call for Chapter Proposals: Esports in the Asia**-**Pacific.*

An edited volume by Dr. Filippo Gilardi and Dr Paul Martin (University of Nottingham Ningbo China).

Provisional book title: *Esports in the Asia**-**Pacific*

Abstract submission deadline: 24 September 2021

Selection results announced 30 September 2021

Full chapters due: Not required until confirmation from the publisher (Palgrave Series in Asia and Pacific Studies)

Keywords: China, Asia-Pacific, esports, online gaming, arena event, competitive gaming, electronic sports.

**

*Introduction*

Over the last two decades, the Asia-Pacific region has been central to the growth and development of esports. The establishment in 2000 of the Korean Esports Association placed competitive gaming within a government ministry at a time when it was still a niche hobby in other parts of the world (Jin, 2010). Three years later, the Chinese government also recognized esports, making it the country's 99th official sport, and broadcasting esports documentaries and tournaments on state-owned television stations (Lu, 2016).

Today, the region remains a major esports site, with Jakarta hosting an exhibition esports tournament as part of the 2018 Asian games(Etchells, 2018), and Hangzhou set to host the first medalling esports Olympic event as part of the 2022 Asian games (The 19th Asian Games, 2021).

Asia is also a huge esports market. It is the fastest growing esports sector in the world and in 2019 it “generated nearly half of total global esports revenue at $519 million” (Niko Partners, 2020). The size of the Asian population plays a key role in both the number of spectators and the number of esports athletes from the region: “According to Juniper, 50% of the over 1 billion esports and games viewers in 2025 will be from the Asia Pacific region” (Campe, 2021).

As well as the major esports markets of China and Korea, the region also contains countries that are, according to one CNN report, /“destined to become a powerhouse of esports […], comprising Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, and Taiwan” (cnn.com, 2019).///

//

Recent publications such as /Global esports/,edited by Dal Yong Jin (2021), /include scholarship located in the Asia//-//Pacific,//and there is a growing body of case studies investigating esports in specific Asia-Pacific contexts from the perspectives of gender (Hussain, Yu, Cunningham and Bennet, 2021; Yussof and Basri, 2021), industry (Yu, 2018; Lee, 2020; Zhao and Lin, 2021), labour (Zhao and Zhu, 2020; Lin and Zhao, 2020) and regulation //(/SihvonenandKarhulahti,2020). /H//owever, there is a need for a special collection to //extend research beyond the most common Asia-Pacific sites of Korea and China, trace intra-regional flows across the Asia-Pacific, and develop research on new topics relevant to the past, present and future of esports in the region//. ///

**

*Aim*

This volume aims at understanding the status of the esports phenomenon in countries from the Asia-Pacific region. For the purposes of this collection, we are defining the Asia-Pacific as countries throughout East Asia, South Asia, Southeast Asia and Oceania. We welcome chapters on the history, development and current practices/challenges of esports in specific local contexts as well as interconnections across the region.

We recognise that understanding esports requires a range of different approaches from game studies, area studies, media and communications, sociology of sport and others, and so we are interested in seeing scholarship from different academic fields, as well as interdisciplinary work.

The aim of the volume is to look at the interconnections between esports, players, audiences, industry, and society across the Asia-Pacific.

Topics include but are not limited to esports developed around the following:

 1. Players:

  * competition;
  * labour issues (including non-player workers);
  * player health;
  * gender;
  * identity;

 2. Audiences:

  * online and offline;
  * media coverage;
  * fans and community;
  * motivations for engagement;
  * gambling;
  * streaming and streaming platforms;

 3. Industry:

  * convergence;
  * cultural heritage and museum;
  * entertainment;
  * music;
  * branding;
  * marketing;
  * regulating institutions;
  * history of the industry;
  * government regulation and support;
  * training and qualifications;

 4. Society:

  * events;
  * education;
  * collegiate and school esports;
  * attitudes to esports;
  * regional flows of labour;
  * nation and nationalism;

*Submission *

Researchers and practitioners are invited to submit on or before 24 September 2021 a 500 word abstract and 200 words outlining where and how the chapter fits within the aims of the book to Filippo Gilardi ((filippo.gilardi /at/ nottingham.edu.cn) <mailto:(filippo.gilardi /at/ nottingham.edu.cn)>) and Paul Martin ((paul.martin /at/ nottingham.edu.cn) <mailto:(paul.martin /at/ nottingham.edu.cn)>)

*Important Dates*

24 September 2021 a 500 word abstract and 200 words outlining where and how the chapter fits within the aims of the book.

Notification 30 September 2021

*References*

Campe, C. (2021) /eSports in Asia – intriguing investment possibilities/. Asia Fund Managers. https://www.asiafundmanagers.com/int/esports-in-asia-investment-possibilities/#:~:text=According%20to%20Juniper%2C%2050%25%20of,in%20South%20Korea%20broke%20records <https://www.asiafundmanagers.com/int/esports-in-asia-investment-possibilities/#:~:text=According%20to%20Juniper%2C%2050%25%20of,in%20South%20Korea%20broke%20records>.

Etchells, D. (2018). /Schedule for Asian Games esports demonstration event released/. Inside the Games. https://www.insidethegames.biz/articles/1068577/schedule-for-asian-games-esports-demonstration-event-released <https://www.insidethegames.biz/articles/1068577/schedule-for-asian-games-esports-demonstration-event-released>

Hussain, U., Yu, B., Cunningham, G. B., & Bennett, G. (2021). “I Can be Who I Am__When I Play Tekken 7”: E-sports Women Participants from the Islamic Republic of Pakistan. /Games and Culture/,__https://doi.org/10.1177/15554120211005360 <https://doi.org/10.1177/15554120211005360>

Jin, D. Y. (2010). /Korea’s Online Gaming Empire/. MIT Press.

Jin, D. Y. (Ed.). (2021). /Global Esports. Transformation of Cultural Perceptions of Competitive Gaming/. Bloomsbury Academic.

Lee, Y. (2020). Preliminary research on esports of Northeast Asia part 1: Downfall of affect, 10 years history of Korean e-sports. /Journal of Korea Game Society/, /20/(2), 61–74. https://doi.org/10.7583/JKGS.2020.20.2.61 <https://doi.org/10.7583/JKGS.2020.20.2.61>__

Lin, Z., & Zhao, Y. (2020). Self-enterprising eSports: Meritocracy, precarity, and disposability of eSports players in China. /International Journal of Cultural Studies/. https://doi.org/10.1177/1367877920903437 <https://doi.org/10.1177/1367877920903437>__

Lu, Z. (2016). From E-Heroin to E-Sports: The Development of Competitive Gaming in China. /The International Journal of the History of Sport/, /33/(18), 2186–2206. https://doi.org/10.1080/09523367.2017.1358167 <https://doi.org/10.1080/09523367.2017.1358167>

Niko (2020) /Esports in Asia/. Niko Partners

Sihvonen, T., & Karhulahti, V.-M. (2020). Power Play: Regulatory Frameworks of Esports in Asia and Europe. /Proceedings of DiGRA 2020/. DiGRA.

The 19th Asian Games Hangzhou 2022 Organising Committee. (2021). /The 19th Asian Games Hangzhou 2022/. Hangzhou 2022. https://www.hangzhou2022.cn/En/presscenter/preparationprogress/202103/t20210304_19091.shtml <https://www.hangzhou2022.cn/En/presscenter/preparationprogress/202103/t20210304_19091.shtml>

Yu, H. (2018). Game On: The Rise of the eSports Middle Kingdom. /Media Industries/, /5/(1), 18.__https://doi.org/10.3998/mij.15031809.0005.106 <https://doi.org/10.3998/mij.15031809.0005.106>

Yusoff, N. H., & Basri, S. (2021). The Role of Socialization Towards Participation of Malaysia Female Players in E-Sport. /International Journal of Social Science Research/, /3/(1), 132–145.

Zhao, Y., & Lin, Z. (2021). Umbrella platform of Tencent eSports industry in China. /Journal of Cultural Economy/, /14/(1), 9–25.__https://doi.org/10.1080/17530350.2020.1788625 <https://doi.org/10.1080/17530350.2020.1788625>__

Zhao, Y., & Zhu, Y. (2020). Identity transformation, stigma power, and mental wellbeing of Chinese eSports professional players. /International Journal of Cultural Studies/. https://doi.org/10.1177/1367877920975783 <https://doi.org/10.1177/1367877920975783>__

Please direct any inquiries you may have to Filippo Gilardi ((filippo.gilardi /at/ nottingham.edu.cn) <mailto:(Filippo.gilardi /at/ nottingham.edu.cn)>) and Paul Martin ((paul.martin /at/ nottingham.edu.cn) <mailto:(paul.martin /at/ nottingham.edu.cn)>)


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