Archive for 2021

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[Commlist] Cfp: 2nd International Communication in Network Society, The Evolution of Market Strategies - Media, Corporations, Institutions

Sun May 09 14:13:20 GMT 2021





*Evolution of Market Strategies - Media, Corporations, Institutions***

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*II International Conference “International Communication in the Network Society”***

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*Edition 2021*

The Management College of Kozminski University and the Institute of International Studies of the University of Wrocław, in cooperation with the Intercultural & International Communication research section of the Polish Communication Association, organise the international scientific conference “Evolution of Market Strategies - Media, Corporations, Institutions". The event is a part of the second edition of the conference "International Communication in the Network Society".

*__*

*_The conference will be held on 27 and 28 May 2021 online. _**__*

*_Participation at the event is free of charge._**__*

Technological changes caused by development of the internet and digital technologies induce structural changes at entities in the media market, but also at the broadly defined business sphere, as well as social institutions. The changes can be fully observed in the convergence process, broadly defined as penetration of technologies typical to other media sectors, such as electronics, telecommunications or IT. The dynamics of this process leads to emergence of new media services and new distribution platforms. According to the currently influential constructivist approach in technology analysis, this process occurs in large part within the social and cultural context, which highlights the role of the society and its culture in emergence and development of new technologies. On the other hand, it encourages other entities, even outside the media industry, to enter the media market. Nevertheless, changes in the functioning of the media related to telecommunications and IT, mainly those resulting from convergence, concern equally technology, the market environment, consumers and the behaviour of international entities.

Media organisations, entering the world of new technologies and multiple platforms, must diversify their portfolio, adapting it to different types of channels and formats in order to reach all audience segments possible. However, the impact of technological change concerns not only innovation-implementing media organisations themselves. Also, broadly understood business entities, as well as social institutions, are affected by the technological revolution, partially in terms of adapting to operating conditions during the SARS-COV-2 coronavirus pandemic and overcoming various crisis situations induced by the pandemic. Another important issue concerns how they communicate about the crisis and what information strategies they choose.

The new era of media and technology development brings new sources of uncertainty, but optimism, too. The driving force behind this evolution of the media is convergence, and it is certain that these changes will be deep and lasting. Until a few years ago, many observers were pessimistic about such changes and their impact on the business model of the media. Technological changes blurred the existing, seemingly permanent boundaries between media, telecommunications and IT, forcing a redefinition of the current regulatory policy in the field of electronic media.

The key objectives of the conference concern responding to the questions on how technological changes affect the media industry, how the media business model evolves and what consequences this evolution brings, and finally what new possibilities arise for media actors and international entities in the new era of media. The conference organisers are also open to research illustrating the impact of new technologies on the sphere of international relations and diplomacy.

The conference will be attended by the special guest, professor *Hartmut Koenitz* from HKU University of Arts Utrecht, head of EU COST Action 18230 INDCOR (Interactive Narrative Design for Complexity Representations) – a network of researchers and professionals from 36 countries who study the use of interactive narratives, on global warming, COVID 19 pandemic and other issues, president of ARDIN (Association for Research in Digital Interactive Narratives). Professor *Hartmut Koenitz* co-edited the book titled /Interactive Digital Narrative. History, Theory and Practice,/ Routledge 2015 and authored the soon-to-be-published book on /Understanding Interactive Digital Narratives/, Routledge 2021.

            The conference will be held under the patronage of the Polish Communication Association.

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Framework programme:

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*27 May 2021 (Thursday)***

*09.00-09.15 a.m. ***

Opening of the conference by professor dr hab. Grzegorz Mazurek (Kozminski University), dr hab. Gavin Rae, professor of Kozminski University (Kozminski University), professor dr hab. Przemysław Wiszewski (UWr), dr hab. Magdalena Ratajczak, professor of the University of Wrocław (UWr)

*09.15-10.15 a.m.***

Keynote speaker: professor Hartmut Koenitz (HKU University of Arts Utrecht)

“Representations of Complexity - Interactive Digital Narrative Enabling Discourse for the 21st Century”

Narratives have an essential role in recording, communicating and comprehending human existence. As the world around us becomes increasingly complex, traditional narrative forms are no longer adequate for this task. The discrepancy between our complex reality and a discourse still depending on the newspaper article and the TV newscasts opens up opportunities for political extremism. What is needed instead are narrative representations of complexity. This means to re-invent narrative by using the opportunities afforded by digital media to create representations that contain competing perspectives, offer choices and show the resulting consequences while allowing for repeat experiences.

*10.30 a.m. - 12.00***

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*1^st Panel: Digital media - platforms and algorithms (chaired by professor S. Jędrzejewski, Kozminski University)***

Professor dr hab. Tomasz Goban-Klas (WSIiZ Rzeszów), AAA – Alexa Amazon Angel

Professor dr hab. Jan Kreft, (Gdańsk University of Technology), Why Facebook and Google should fail. In the grip of algorithms

dr hab. Kazimierz Krzysztofek, professor USWPS (USWPS), Society 5.0: redundant or necessary signboard. Reflections of a sociologist

dr hab. Magdalena Ratajczak, professor UWr (UWr), Digital diplomacy - new tools of international communication

*12.00 - 12.15 break***

*12.30- 2.30 p.m.***

*2^nd Panel: Digital media - data (chaired by: dr hab. Magdalena Ratajczak, professor UWr)***

Professor dr hab. Dariusz Jemielniak (ALK), Society of cooperation: how technology strengthens our natural aspirations for cooperation

dr hab. Piotr Celiński, professor UMCS (UMCS) To see the world in grains of sand. On the dynamics of data culture

Professor dr hab. Włodzimierz Gogołek (UW), Big data in the media. Content identification and monitoring

dr hab. Wojciech Skrzydlewski, professor UAM (UAM), Virtual symphonies for everyone - music in cyberspace - the perspective of a media expert

dr hab. Magdalena Szpunar, professor UJ (UJ), Quantification of social life

*2:30-3:00 p.m. Lunch break***

*3.00-4.30 p.m.***

*3^rd Panel of Professionals: Digital strategies in the media (chaired by: dr Krzysztof Kuźmicz, Kozminski University; dr Bartłomiej Łódzki, University of Wrocław)***

dr Robert Stalmach (Newspoint!)

Marcin Bąkiewicz (journalist, Antyradio)

Michał Broniatowski (journalist, Politico-Onet)

Magdalena Jethon (journalist, Nowy Świat Radio)

Grzegorz Kiszluk (journalist, Brief.pl)

Stanisław Wryk (journalist, Polsat News, AMU)

*4.30-5.00 p.m. Conclusion (dr Justyna Arendarska, UWr) ***

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*_On the first day, presentations in Polish will be simultaneously translated into English._**__*

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*28 May 2021, Friday***

*09.00-10.30 a.m.***

*4^th Panel of Professionals: Digital strategies in corporations and institutions (chaired by: dr hab. Marta Ryniejska-Kiełdanowicz, UWr; dr Justyna Arendarska, UWr)***

dr Dariusz Gulczyński (European Commission)

dr Anna Warchoł-Kęsicka (Director of the Patient Department, Neuca)

Michał Karbowiak (Concordia Design Community Manager Wrocław)

Katarzyna Karpa-Świderek (Board Advisor for Media Relations, WWF Poland Foundation)

Mariusz Wawer (Governmental Relations Leader for Poland & East Europe Region, 3M Poland)

Konrad Weiske (Chief Executice Officer, Spyrosoft)

*10.30 a.m. - 5:00 p.m.***

*Theme panels in Polish and English, including student panel***

We suggest the following themes:

•           market changes and legal regulations (media market structure, market entities);

•           digital media audiences (impact of new technologies and consequences);

•           digital media and media entertainment market (VR virtual reality, AR augmented reality, OTT streaming services, internet advertising, e-sport and video games);

•           management in media: new models, strategies and business tools (Big Data, Data Science, Artificial Intelligence, Machine Learning);

•           Employer Branding and Digital Public Relations in the media industry;

•           Interactive Digital Narratives’ practices in production, design, and audience response;

•           analysis of the integration of Interactive Digital Narratives with existing journalistic practices;

•           digital journalism (new technologies; editing, monitoring; sources of knowledge);

•           digital media in international communication (e-diplomacy, communication of international entities);

•           information strategies of governmental and non-governmental international organisations;

•           technology companies and their changing environment;

•           corporate communication.

*5.00-5.30 p.m. Conclusion of the conference***

*Applications: ***

Applications for participation in the form of an abstract not exceeding 600 words should be sent by May 15^th , 2021. The abstract should specify the subject, objective, main theoretical background or research methodology along with the most important results and a brief literature review. Presentations should not exceed 15 minutes.

*Application form: https://form.jotform.com/211183856920356 <https://form.jotform.com/211183856920356> ***

*Conference website: https://www.kozminski.edu.pl/en/evolution-market-strategies-media-corporations-institutions <https://www.kozminski.edu.pl/en/evolution-market-strategies-media-corporations-institutions> ***

*Publication: planned scientific publication by a publishing house listed on the ministerial rating. ***

Deadline for submission of full articles: 30 September 2021. Details on editing issues will be provided later.

_Organising Committee: ___

professor dr hab. Stanisław Jędrzejewski, Kozminski University, PL

dr hab. Gavin Rae, professor ALK, Kozminski University, PL

dr hab. Magdalena Ratajczak, professor UWr, University of Wrocław, PL

dr Justyna Arendarska, University of Wrocław, PL

dr Krzysztof Kuźmicz, Kozminski University, PL

dr Bartłomiej Łódzki, University of Wrocław, PL

Contact: (media /at/ kozminski.edu.pl)

Uniwersytet Wrocławski/University of Wroclaw

Wydział Nauk Społecznych/Faculty of Social Sciences

Instytut Studiów Międzynarodowych/Institute of International Studies

ul. Koszarowa 3

51-149 Wrocław

tel./phone 713755136

www.ism.uni.wroc.pl

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