[Commlist] CfP 2021: Communicatio

/Acta Universitatis Sapientiae, Communicatio, 2021 (8)/

*Organizational Identity Representation on Online Platforms*

*Call for Papers*

**

Under the circumstances of globalization, the economic and social actors 
are interacting louder than ever, and everyone would like to gain the 
attention of their environment in the intensifying communication noise. 
Emphasizing uniquenessand distinctiveness are common ways of capturing 
attention both for individuals and for organizations. There is a broad 
array of branding efforts made by organizations and public figures worth 
exploring. The online platforms offer a supporting space for the 
intensified multi-directional communication (OECD, 2019); the economic 
and social actors are striving to represent their identity in order to 
appear similar to the others and at the same time outstanding, original, 
and distinctive.

The issue of organizational identity construction and representation has 
grown opportune again since the spread of online platforms (Horowitz, 
Freberg, 2016). The online messages of organizational identity are 
effective forms of communication, and yet defining online identity from 
the perspective of different target groups, is a territory to be 
explored. Research shows that conveying clear and unique organizational 
identity messages contributes to gaining stakeholders’ trust and 
stimulates performance (Horowitz, Freberg, 2016). The organizational 
identity involves the assumption of a certain world view and values, 
which enhances the relation of the various target groups – such as 
customers, investors, employees, competitors, local communities, 
governments etc. – connecting to the organization. It is at the same 
time questionable whether the organizational identity is planned 
cognitive structure, or is it rather a changing, continually forming 
collective creation of both the organization and its stakeholders. 
Finally, how do online platforms – with its autonomous ways of operation 
– affect and form everything we consider organizational identity?

For its 2021 issue, the journal /Acta Universitatis Sapientiae, 
Communicatio /expects original  research articles discussing 
*organizational identities*. Editors encourage approaches dealing with 
the definition of organizational identity, mapping connections and 
interferences of online and offline identities, the construction and 
representation of online organizational identity.

*References*

 1. Nell Huang-Horowitz, Karen Freberg, (2016), Bridging organizational
    identity and reputation messages online: a conceptual model,
    /Corporate Communications: An International Journal/, 21(2).
 2. OECD (2019), An Introduction to Online Platforms and Their Role in
    the Digital Transformation, OECD Publishing, Paris,
    https://doi.org/10.1787/53e5f593-en
    <https://doi.org/10.1787/53e5f593-en>.

*
*

**

*About the Journal*

/Acta Universitatis Sapientiae, Communicatio /is a series of the 
international scientific journal of Sapientia Hungarian University of 
Transylvania, Cluj-Napoca, Romania <http://www.sapientia.ro/en> 
(http://www.acta.sapientia.ro/ <http://www.acta.sapientia.ro/>).

/Communicatio/ is a peer-reviewed scientific journal published yearly in 
cooperation with Sciendo by De Gruyter 
<https://www.degruyter.com/view/j/auscom> 
(https://content.sciendo.com/view/journals/auscom/auscom-overview.xml 
<https://content.sciendo.com/view/journals/auscom/auscom-overview.xml>).

/Communicatio/ aims to publish theoretical and empirical research in 
communication studies, with a focus on information society and digital 
media issues. The journal is interested in all the variety of academic 
traditions in the field, and promotes dialogue between them.

*Submission of full Manuscript*

The length of an article should be between 5000-7000 words, including 
references, appendix and/or other notes. To be considered for 
publication, the article must be prepared according to the aims of the 
journal, and conform to the instructions for the authors 
(http://www.acta.sapientia.ro/acta-comm/communicatio-main.htm 
<http://www.acta.sapientia.ro/acta-comm/communicatio-main.htm>).

The full manuscript must be submitted electronically at: 
(acta-comm /at/ acta.sapientia.ro) <mailto:(cta-comm /at/ acta.sapientia.ro)>

**

*Open access*

/Communicatio/ is a peer-reviewed scientific journal which is dedicated 
to the open exchange of information. Therefore, it is freely available. 
All published articles are Open Access, free to all readers.

*Publication Charges*

There are no submission fees, publication fees or page charges for this 
journal at any stage of the publishing process.

*Key Dates*

Full manuscripts submitted by August 31, 2021

Publication by December 31, 2021

*Journal Indexing*

/Communicatio/ is covered by the following services:

Baidu Scholar; CEEOL; CNKI Scholar (China National Knowledge 
Infrastructure); CNPIEC; Dimensions; EBSCO Discovery Service; Google 
Scholar; J-Gate; JournalTOCs; KESLI-NDSL (Korean National Discovery for 
Science Leaders); Naviga (Softweco); Primo Central (ExLibris); ReadCube; 
Summon (Serials Solutions/ProQuest); TDNet; WanFang Data; WorldCat (OCLC).

---------------
The COMMLIST
---------------
This mailing list is a free service offered by Nico Carpentier. Please use it responsibly and wisely.
--
To subscribe or unsubscribe, please visit http://commlist.org/
--
Before sending a posting request, please always read the guidelines at http://commlist.org/
--
To contact the mailing list manager:
Email: (nico.carpentier /at/ vub.ac.be)
URL: http://nicocarpentier.net
---------------