[Commlist] new book: Social media and everyday life in South Africa

New Book

Social media and everyday life in South Africa. By Tanja Bosch.


Available from:
https://www.routledge.com/Social-Media-and-Everyday-Life-in-South-Africa/Bosch/p/book/9780367280796?gclid=Cj0KCQiA962BBhCzARIsAIpWEL1oCO2hk0UcE7LuBjauzagN-hHUgDlHHidV81BBGSTWYNt-B1y-PPQaAhW8EALw_wcB 




https://www.taylorfrancis.com/books/social-media-everyday-life-south-africa-tanja-bosch/10.4324/9780429316524 




Description
This bookexplores how social media is used in South Africa, through a 
range of case studies exploring various social networking sites and 
applications.This volume explores how, over the past decade, social 
media platforms have deeply penetrated the fabric of everyday life. The 
author considers South Africans’ use of wearable tech and use of online 
health and sports tracking systems via mobile phones within the broader 
context of the digital data economy. The author also focuses on the 
dating app Tinder, to show how people negotiate and redefine intimacy 
through the practice of online dating via strategic performances in 
pursuit of love, sex and intimacy. The book concludes with the use of 
Facebook and Twitter for social activism (e.g. Fees Must Fall), as well 
as networked community building as in the case of the #ImStaying 
movement. This book will be of interest to social media academics and 
students, as well as anyone interested in social media, politics and 
cultural life in South Africa.

Table of Contents
1 Introduction to social media and everyday life in South Africa

2 Wearable tech and the qualified self: a sociological analysis of South 
African Strava users

3 Liquid love? South Africans’ experiences of Tinder

4 Social media, space and place: #capetown on Instagram

5 (Re)imagining the nation: Facebook, the #imstaying movement and 
cultural citizenship

6 (De)constructing the movement: the social media ecology of #FeesMustFall

7 Social media and social movements: the hashtagged activism of 
#ZumaMustFall

8 Twitter, race and social surveillance in the (virtual) public sphere

References
Index

Author

Tanja E. Boschis Associate Professor of Media Studies and Production at 
the University of Cape Town. She teaches multimedia production, social 
media, radio studies and research methods.


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