[Commlist] Call for articles - Media-Enterprise. Discourses and Practices of Cinema and the Media in Corporate Culture cfp

Call for articles:/ Media-Enterprise. Discourses and Practices of Cinema 
and the Media in Corporate Culture/

ed. by Diego Cavallotti (University of Cagliari IT), Simone Dotto 
(University of Udine IT), Jennifer Malvezzi (University of Parma, IT), 
Luca Peretti (University of Warwick UK)

/Cinema e Storia/ n. 1/2022

deadline for abstract submission: February 28th  2021 at 
(rivistacinemaestoria /at/ gmail.com) 
<mailto:(rivistacinemaestoria /at/ gmail.com)> (ENG/IT)

The reconstruction of the Italian social fabric in the aftermath of WWII 
did not involve only the re-establishment of a democratic political 
framework after a twenty year-long Fascist dictatorship; it also implied 
a painstaking restoration of national industry, which had been seriously 
affected by the global conflict. As part of this process, increasingly 
wide portions of Italian territory were converted from agricultural to 
industrial use, new ways to improve the efficiency of mass production 
were introduced, and the ‘Marshall Plan’ helped with its substantial 
funding programme. The latter also updated generally the modes of 
communication at work within public companies and private enterprises, 
renewing the ways that both workers and consumers were informed, 
persuaded, and recruited.

This special issue, /Media-Enterprise Discourses and Practices of Cinema 
and the Media in Corporate Culture/, will focus on the complex set of 
relations between corporate culture and media discourses and practices. 
In taking the well-acknowledged governmental instrumentalisation of the 
medium of film and the increasing attention devoted to “sponsored” and 
“industrial” cinema as points of departure, we aim to expand these 
reflections to different media domains. As well as assessing industrial 
enterprises and corporations as subjects or commissioners of audiovisual 
representations, we intend to account for the role played by 
media-technologies within business, from the end of WWII to the present 
day. Case studies may include educational and training films shown to 
employees, photographs and pictures published on and circulated through 
“house organs” and business magazines, fair and trade show 
installations, all of which hint at the existence of ‘media circuits’ 
which run in parallel to  those of mass communication. In fact, in the 
industrial context, media-technologies may be used for different 
purposes: to optimize work productivity and efficiency, to outline and 
consolidate a “business culture”, to constitute ‘laboratories’ of 
scientific and technological innovation.

By favouring the internal sources of enterprises and corporations, the 
issue seeks to pay particular attention to the intersections between 
business and intellectual or artistic life in Italy, as exemplified by 
key-personalities such as “poet/engineer” Leonardo Sinisgalli (director 
of several corporate magazines and techno-humanist thinker), and by 
editorial projects (such as “Rivista Pirelli”, “Civiltà delle macchine”, 
“Ferrania”, “Il Gatto Selvatico”, “Notizie IBM”, “Illustrato Fiat”, 
“Notizie Olivetti”, to name just the best known and the most enduring 
cases).

Article proposals (of about 200 words each) with a short biographical 
note, should be sent to (rivistacinemaestoria /at/ gmail.com) 
<mailto:(rivistacinemaestoria /at/ gmail.com)> by February 28th, 2021.
Accepted articles will be submitted to the double blind peer review 
process, and will be completed and delivered by July 31st 2021.

No processing charges will be applied on the authors.


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